We've seen some pretty interesting work from the publishing industry over the past few years but this recent video from author Simon Spurrier whose novel, A Serpent Uncoiled, didn't sell to well when it first cam out is quite unique. It's an onslaught of ingeniously made up swear words to illustrate his anger over his book launch falling flat and to shamelessly call attention to the release of the paperback version. Great stuff! Give it a watch.
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A new outdoor campaign in Albany New York from the Physicians Committee for Responsible Medicine uses images of fat people to argue cheese is unhealthy to eat. Jezebel writes, "The first and most obvious problem is that these ads look crappy and play on the weak and tired premise that fat people are disgusting."
We couldn't agree more. We'd venture to guess there are just as many skinny people who love and eat cheese as well. The PCRM claims the fact that cheese consists of 70 percent fat, mostly saturated, which they say, can lead to heart desease and diabetes.
Countering the campaign, Honest Weight Food Co-Op Manager Tom MacGregor counters that claim and the campaign saying it is "insane" and, "I think there are much bigger things to worry about than people eating cheese."
Of course eating pounds of cheese a week can't be good. But an anti-cheese campaign doesn't have be so terribly cheesy.
IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing. The spots were created by Ogilvy & Mather and the production was handled by Psyop/Smuggler. After watching these ads it seems as if there's nothing IBM can't do.
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Kelly Brook, whom we've seen previously getting naked for PETA, pimping perfume and writhing with sexual desire, has lent her delicious curves to New Look which is launching a new campaign to tout a line of under things.
In the campaign, Kelly can be seen cradling her assets while sporting hot red lingerie and stockings, lounging on a couch in blue retro-wear and smiling coyly while looking pretty in pink.
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So Doritos has selected its top five contenders for its Crash the Super Bowl contest. Here's one from Joby Harris called Bird of Prey. Joby won $25,000 and a trip to the Super Bowl for his efforts. If you ask us, his work is right in line with what Super Bowl viewers love to see: cute girls, office antics and people smashing into things because they think they can fly.
Nice job on the multiracial inclusion thing too, Joby. So what do you think? Should Joby's entry take the top spot and air during the Super Bowl? You can check out all the finalists here. We're partial to the cleavage-laden Hot Wild Girls but that's been done a million times before. Sling Baby? Funny but it'll get complaints like the HomeAway ad did. Man's Best Friend? Yawn. Dog Park? Nah. Yea, we're going with Bird of Prey.
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Business Insurance Quotes has put together a list of what they consider ten of the best insurance commercials. We'd have to concur. Most are excellent. We particularly like the wry humor of the Australian 1st For Women commercial and it's commentary on why it doesn't insure men. And the "can I get a hot tub" State Farm ad. And, of course, the classic Kevin Federline commercial for Nationwide. See all the ads here.
Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet. People could then use the tablet as the steering wheel for the car that was projected onto the race track. Each person's race results were posted to their Facebook Wall.
Check out the video below.
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Weight Watchers. You know, that company that helps you lose weight by eating whatever you want as long as you don't go over your daily allotment? Yea, that Weight Watchers. In France they're having a bit of fun in a new commercial created by Fre & Farid Paris. Entitled Treat Yourself Better, the ad features a very full-lipped woman stuffing all manner of food from healthy to junk to weight loss pills into her mouth.
The message, of course, is Weight Watchers provides a better solution by not limiting the kinds of food you eat. We think it worl. In that weird French sort of way.
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If you've been in the advertising business for any length of time then you are certainly familiar with Leo Burnett's "When to Take My Name Off the Door" speech he gave in 1967, four years before he died at the age of 79. The speech, as the title implies, is about the certain circumstances under which Mr. Burnett would require his name be taken off the door.
Animation company Lobo had their way with the speech creating an animation to go along with Mr. Burnett's words. We like the finished product.
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Hmm. Not quite sure whether or not this Jolly Rancher commercial featuring a talking turtle who flies and has ray gun eyes is a veiled reference to the fact Jolly Ranchers are like hallucinatory drugs but Olivier Agnostini who created the spot just may have been on drugs when he dreamt up the concept.
Part of a PopTent crowdsourcing effort, Agnostini commented on the choice of turtle saying, "This could not just be any turtle. I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren't very good at karate) I figured lasers would be an easy and funny defense mechanism. And who doesn't love lasers?"
OK then.
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