This guest article is written by e-Miles President Mark Drusch.
For companies operating in an environment where trends last for weeks and mobile applications come and go, it's increasingly difficult to learn what customers on the ground are thinking about products. One method to capture this sentiment is through a review of customer engagement.
A crucial step in effectively using consumer engagement is to first utilize the right advertising channel. Older models of advertising that contend you need to spend 100 percent of a budget and only 50 percent of it will be effective should no longer be acceptable. Advertisers need to demand better of their channels and agencies to deliver higher ROIs. It's a very reasonable request given the technology tools available today and the ability to quickly obtain real insights back from the consumer.
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Perhaps intentionally. Perhaps inadvertently. Either way, if you didn't know this MTV ad was entitled Vocal Cords, you might wonder what the hell you were looking at and who (or what) was doing the singing. This work of wonder comes to us from Sao Paulo agency Loducca
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Each week we're going to highlight some of the jobs listed on the Adrants Job Board. You can always find the listings in the right hand column of the site or here but each week we'll call out a few jobs we think might be interesting.
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The IAB and its IAB Mobile Marketing Center of Excellence will chair a first-ever all-day forum devoted to the topic of Creativity in Mobile Advertising during Cannes Lions International Festival of Creativity.
On Tuesday, June 19, IAB President and CEO Randall Rothenberg will lead the day's series of panels - six sessions in all, including a final roundtable that will spotlight The IAB Creative Showcase: Secrets of the Mobile Superstars. On stage discussion during this session will feature Colleen DeCourcy of Socialistic, Thomas Fellger of Iconmobile, and Per Holmkvist of Mobiento. They will share examples of the best mobile creative, and offer insights on how to take advantage of opportunities in mobile.
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Now this is kind of cool. Along the lins of that popping balloon stunt, ASICS, with help from Vitro, is out with a stunt featuring American marathon runner Ryan Hall. In the video, Hall steps on pads that launch arrows at a passing truck. The result is the ASICS logo on the side of the truck. Not bad.
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A post on buzzfeed entitled, Dudes Failing to Get Their Susan Glenn In 11 Gifs, contains animated gifs of epic fails guys make as they try to impress their girl. A link in the description leads to My Susan Glenn. In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wonders whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"
A link from My Susan Glen leads to a definition of Susan Glenn on Online Slang Dictionary. One of the definitions is "A hokey attempt at marketing a movie. Possibly one starring Zooey Deschanel."
We wonder too, Henry. It could be interesting. Or it could simply be another epic fail you discuss during your next Suxorz panel.
UPDATE: Susan Glenn revealed.
Here's a PSA you might not want to watch during lunch. It calls attention to robotripping or the overuse of cough medicine, specifically the ingredient dexotromethorpan which can cause liver failure, cardiovascular effects and, well, nausea.
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You may recall the tempest in a teacup that erupted over a Doctor John's Lingerie & Novelty Boutique billboard that appeared in Ogden Utah a while back. It seems the board offended many. So much so that the model on the billboard, Tabitha Contreras, 31-year-old mother of four and her children started feeling the pain.
A model since she was a teen, Contreras told Salt Lake City ABC 4, "I was an outcast, I wasn't welcome and everyone let me know I wasn't welcome. I felt bad that I offended people because I didn't think there was that much skin showing. My first wake up call was, I had my 13-year-old daughter come home and say people at school are saying, 'you're a porn star,' and so of course I was like, 'oh my gosh, what am I doing?'"
The board was taken down a few weeks ago but the pain Contreras feels still lingers.
You can argue this one both ways. Objectifying women to sell stuff, perhaps bad. Women just trying to make a living, not so bad. Watch the video. What are your thoughts?
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A mailer sent by the U.S. Senate Federal Credit Union carries the headline, "Got Big Plans?", next to the image of a woman with breasts bulging out of her tight top. Copy includes, Preparing for a life change can be overwhelming...you have to live through it and you have to figure out how to afford it...that's where we come in. U.S. Senate FCU is here to help. We can propose products and services to assist you with financing everything big and small."
Of course the ad spawned a petition, outrage and an apology from the credit union. Pretty typical for just about any ad foisting boobs in your face because, you know, boobs are bad. And the bigger they are, it seems, the badder they are. All we can conclude here is that, when it comes to breasts, size really does matter.
When it comes to anniversaries, birthdays, mother's day or any other day when they feel the need to be celebrated, women never, EVER forget. So as men, it is our job never to forget as well. Because if we do, we are likely to experience what this gentleman goes through in this flowers.nl video.
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