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This is most definitely a first. Huggies, with help from Ogilvy Brasil, has released Tweet Pee, a mobile app and sensor that will determine when your bay's diaper is wet, notify you and tweet about it. Now if that isn't worse than all those "I just ate a donut for breakfast" tweets, I don't know what is. Do we really need to know when a baby pees?
On the useful side, the app keeps track of how many diapers the baby has gone through and alerts the paranet when it's time to head to the store for more Huggies. In that respect, it 's a wonderful way to keep the parent connected to the brand. Via.
Good God! The horror! What's got out panties in a bunch? Radio Shack, that's who. You know, that electronics brand that's been around for since 1925 and is named after a device no one even owns any more. And has managed to survive despite the massive uprising of big box electronics retailers.
We're shocked! Shocked I tell you! That the neighborhood electronics retailer would stoop to sexually laced hashtags and a bevy of bodacious babes to hock its Dr. Dre Beats Pill speakers.
Leading up to Creative Week, JWT New York is working with inTacto to launch an interactive game in support of the One Club, enlisting some industry big shots to inspire the next generation of creative talent.
The project's purpose is to increase involvement in the One Show awards, invoke a sense of community among creatives by becoming more informed about their colleagues' work, and inspire the next generation of young creative leaders.
In a new Lowe and Partners Prague-created Czech Republic ad for "relaxing" soft drink Zenonade, a flight attendent, while performing pre-flight instructions, tells herself, "I'm going to be the first to leave this plane, and you're all going to die." The camera then scans the cabin and she adds, "Dead. Dead. Dead." Finally, she points at herself and says, "Alive."
This afternoon, HubSpot announced Social Inbox, a new suite of tools -- and part of HubSpot's Inbound Marketing offering -- that aims to bring the human element back to social media. Joe Chernov, current VP of Marketing at Kinvey and former CMO of Eloqua (somewhat of a competitor to HubSpot), was in attendance at this afternoon's launch and tweeted, "Conclusion: @HubSpot Social Inbox is what Radian6 should be."
Pitting old versus new, classic versus re-imagined and old versus young, Audi is out with a tow-and-a-half minute video which features Leonard Nimoy, who first played Spock in the 1996 television series Stark Trek, and Zachary Quinto, who currently plays Spock, racing wach other to a golf club. Quinto is in an Audi and Nimoy in in a Mercedes.
The two have a witty reparte with one another on their way to the club but it's when they both arrive at the club that the real fun begins. True Star Trek aficionados will love it.
"Topsy not only helps me understand what the most influential people are saying, but also allows me to determine who my clients should engage with and when, and which words they should choose to assure they knock their messages out of the park. No joke, choosing the right 140 characters keeps my clients in movies, at the top of the charts, on Wheaties boxes and off of TMZ."
No offense to Topsy (which humorously sounds like a nickname for a top heavy girl) but it's quotes like this that make us want to pack it in, rob a bank, head to a remote island in the South Pacific and live a life free of social media bullshit.
Hey, it's only the nation's flag, right? Nothing sacred about that. No problem at all stooping to semi-witty brand partnerships to pimp your country to the world as the happiest nation in the world according to the United Nations. Well, that's exactly what Demark did with help from McCann Copenhagen.
You remember her, right? The woman who gave birth to you, changed your crap-encrusted diapers, held your hand while you learned to walk, fawned all over you during your first school play, told you you were awesome in that ski race even though you crashed and burned, bolstered your spirits when life's bullshit got you down, constantly asks you what the hell facebook is. Yea, you're mother.
This is pretty interesting. The Spanish child advocacy organization, ANAR, launched an outdoor campaign that uses lenticular technology to deliver different messages to children and adults. Lenticular technology is that thing that makes what you see change based on the viewing angle.
Grey Spain created messaging that only children -- or anyone under 4' 3" -- can see and a separate message for those who are taller. The message seen by taller folks is "Sometimes child abuse is only visible to the child suffering it." The message seen by shorter children is, "If somebody hurts you, phone us and we'll help you."
The differing messages reinforces the underlying fact that many times child abuse is, in fact, only realized by the child and not the adult. Nice work.
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