Time Inc. Gaffiti Board Completed

Graffiti Pic_FINAL.jpg

Over the past four weeks, graffiti artist Cope2 has been busy bombing a billboard with tags for Time, Inc. the board is now complete and the red Time Magazine border has been placed on the board with the words, "Post-Modernism? Neo-Expressionism? Just Vandalism? Time. Know why." A URL points to a Time archive containing coverage of graffiti.

Our ever-informed intellect tells us Time is considering auctioning the final billboard, in full or in parts, to benefit a non-profit. Check out some press shots of Cope2 with the billboard here.

by Steve Hall    Jun-30-05    
Topic: Outdoor

m.et al. Creative Goes Virtual, Launches Website


Because we know the founder and can confidently tell you she does great work, we're going to point you to the recently launched website for m.et al. The agency is "virtually" integrated pulling together expertise from former agency execs who've done the time, won the awards and now want to offer marketers the same expertise but with a more personalized approach. Oh yes, we can hear you all snickering now, "We've heard that whole low overhead, 'personal service' thing before." It's different, though, when you know the people in the shop and can, without hesitation, recommend them as an agency to consider.

by Steve Hall    Jun-30-05    
Topic: Agencies

'Wedding Crashers' Promoted With 'Trailer Crashers'


New Line Cinema, like every other movie distributor has a website promoting its upcoming movies. But, for the release of its Owen Wilson/Vince Vaughn comedy, Wedding Crashers, New Line has added a twist and created a section of the movie's website where visitors can "crash" the movie trailer. Visitors who enter their name, a friend's name and their head shots will appear atop the bodies of their characters in a "re-cut" version of three minute online trailer. Once the "re-cut" trailer has been completed, people will want it to be seen so, of course, they'll send it out to their friends. It's a very simple, yet ingenious way to get the movie's site spread virally.

by Steve Hall    Jun-30-05    
Topic: Online, Promotions, Viral

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