Microsoft Does Softwear. No, That's Not a Typo.


Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

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Some of the designs are pretty okay (the 0s and 1s, specifically). But, this site looks like it was designed and built with efforts of a monkey banging on a keyboard. And come on "in stores on Dec 15th"?

I want a lil' linkety linkage to buy. n00bs.

Posted by: Edward on December 8, 2008 1:34 PM

Consider for a moment that you're making this demand of an ancient software company that just launched an online store LAST MONTH.

Posted by: Angela on December 8, 2008 4:46 PM