Doritos Consumer-Generated Spot Shines


We have to admit, we were skeptical about the whole Doritos consumer-generated media thing but the commercial that won the contest turned out quite nice. It's not the one we thought would win but the humor of the guy getting distracted by the hot girl and the girl, herself, tripping all, one assumes, because of the effect Doritos have on people, was brilliant.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Super Bowl 2007

What's with Sales Genie?


"I don't work hard. I work smart."

Are they serious? Can somebody please get rid of them? Please? Who gave Sales Genie $4.6 mill and said "Knock yourself out"? If you're going to use a douchey chipper-colleagues-in-business ad, we'd appreciate a punchline.

In any event it appears their Super Bowl effort is an extension of a story that begins on their website. There's also an option to rate the commercial except it doesn't work.

Our friends are sitting around passive aggressively insulting each other with beer-weakened comebacks along the lines of, "You need Sales Genie." "No, you need Sales Genie." "No, you need Sales Genie."

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Bud Light Reinvigorates Rock Throwing Tendencies


Bud Light's rock paper scissors ad - awesome. We're so glad they didn't rehash any previous running Super Bowl themes like their buddies at Pizza Hut.

We have every intention of throwing rocks in future r/p/s sparring matches with friends. And possibly scissors.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Jessica Simpson Returns with Cheesy Bites


Continuity is a big deal in Super Bowl ad culture. That's why we're not too shocked to see Jessica Simpson's reprise of last year's Cheesy Bites effort. Less adolescent fantasy and more Chanel #5, we're still not sufficiently turned on to exchange these chicken wings for the breaded bites.

In other news, the rain must suck, why on earth would you have Billy fuckin' Joel open for the Super Bowl, and guess what! The Cheesy Bites pizza matches Jessica's little red dress. Did they plan that? See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Commercials, Super Bowl 2007

Super Bowl 2007 Pre-Game Observations.


- - really, really cheesy in the style of Ginsu knife commercials but it'll probably work.

- Pre-game's like Up With People (literally) all over again!

- OK. That Combo's ad was weird. Good payoff though.

- HP is hyping its 4th quarter roll out of the next phase of its "The Computer is Personal" campaign here.

- That Nicholas Cage Ghost Rider ad...didn't he used to be an actor that loved to be in good, independent films?

- Damn, it's raining! That's gotta suck.

- Jessica Simpson looks a lot better in a nice red dress than a cheesy (oops) country get up from years past.

- How long did that first Bears touch down take? DAMN!

by Steve Hall    Feb- 4-07    
Topic: Super Bowl 2007

Gil the Crab Travels to Fourth Quarter


We will see our favorite crab, Gill, again in this year's Super Bowl. This time, the ad (two :15's actually) is tied to a "road trip" Gill made to deliver the commercial to Miami in time for the game. If you were one of the lucky (or unlucky ones depending upon how you like MySpace campaigns), you could have followed the whole thing on MySpace. Latching onto this year's trend of creating an ad to promote a Super Bowl ad, there's a :05 teaser on YouTube. The ads will appear in the 4th quarter of the game.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Super Bowl 2007, Video

Nissan Ad Pays Homage to Super Bowl Logo


While those in the NFL might take issue with this Nissan Super Bowl good luck ad which uses a roman numeral style that looks very similar to this year's Super Bowl logo design, we really like the approach. We're not sure this ad actually appeared anywhere but we're told it was created by Curt Detweiler and his team at TBWA\CHIAT\DAY LA. Here's a second version of the ad.

by Steve Hall    Feb- 4-07    
Topic: Good, Magazine, Super Bowl 2007

Meebo Debuts Super Bowl Commercial...on YouTube


We've been using web-based instant messaging service Meebo for over a year now and love it. It allows you to aggregate all your IM clients into one, easy to use, interface. It's a company with a loyal and growing follwing so it is without surprise they are looking to hire more developers. What better way than a Super Bowl spot to get the word out to the most people. OK, that would be a horridly inefficient media buy but that's OK becasue Meebo isn't actually placing their as in the game but rather on YouTube.

In a Mash-Up of the 1987 VW Golf ad with the two dudes picking up the old chair off the side of the road and the 1998 Bill Gates and Steve Balmer spoof of the ad, Meebo makers Sandy and Elaine follow suit with a Smiley in the back seat and the announcement they are in need of developers. We like it. Then again, we love Meebo so we have to like this commercial.

Seriously, if you want to try out a new way to manage all your IM accounts without the necessity of having multiple programs open at the same time, you should check out Meebo.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Good, Super Bowl 2007, Video

Compete Compares Captivation Currency in Consumer Creation Craze


Consumer-generated "marketing campaigns" are hot this Super Bowl season, an indication of either curiosity, desperation or laziness which may contribute in part to big brands' decisions to shy away from this year's pigskin adfest.

Lending legitimacy to this lame attempt at representing their companies, Compete compiled some data on which consumer-gens are faring best and worst this close to the cut.

more »

by Angela Natividad    Feb- 2-07    
Topic: Research, Super Bowl 2007, Trends and Culture

Career Builder Teases, Disney Releases Super Bowl Spots


The pre-Super Bowl commercial fest continues. Now we have a seven second teaser from CareerBuilder for one of the three spots it will run during the game. And on YouTube, you can find two spots for Disney promoting their Wild Hogs and Meet the Robinsons movies. Serioulsy, why bother with the Super Bowl when there's YouTube. Oh wait, YouTube's quality is shitty and a hell of a lot more people still watch the Super Bowl than troll YouTube.

by Steve Hall    Feb- 2-07    
Topic: Super Bowl 2007, Video