ad:tech, which hosts three major national online marketing conferences, is launching a new conference series called IMPACT, a ten city, one day show kicking off February, 28 in Seattle then moving on to Phoenix, LA, Dallas, Atlanta, Denver, Boston, Toronto, Cincinnati and ending with Fort Lauderdale April, 6. The shows, as does the three big shows, will focus on all thing online marketing from planning to buying to analytics to search engine marketing to campaign optimization to ad formats to blogging to consumer generated media to behavioral marketing.
The day's events will consist of keynotes, separate tracks with sessions of differing topics, presentations from service providers/vendors, mini expo session where attendees can explore exhibitor offerings and an ad:tech Connect LIVE! Session, an interactive Q & A jam session. We'll be attending the Seattle and Boston events.
While there's plenty of places to search for and look at viral advertising, Viral HQ has gathered together an expansive collection of viral ads and categorized them by name along with the brand they were created for. Like many other viral accumulators, Viral HQ also has plans to offer seeding and tracking services. While hosting virals is a great way to sell other services, Viral HQ has done a respectable job of gathering together a huge collection. That said, it needs a search feature so virals can be found based on the brands as well as the name. Currently, it's just an alphabetical directory.
BlueLithium, TribalFusion, Casale, Tacoda, Claria. To those outside the ad industry, and to some within, these names would lead one to believe we're talking about some new form of drug therapy intervention. In actuality, they are the names of ad serving companies, those wonderful, if difficult to define, operations that help deliver marketers online ads to websites that make sense for the advertiser. With all the buzz words these companies insist upon using, it's a wonder any of us in the industry have a clue as to the real modus operandi of these companies.
With the help of iMediaCommection's Jim Meskauskus, you need not feel like a clueless buffoon any longer. Jim has queried 14 of these companies with a series of questions geared towards helping us all understand just what these companies do, how big they are, who they target, why they're different from their competitors and what kind of ads they serve. So dig in and become an expert on ad serving. Or, at least become an expert at knowing what these companies want you to know versus what you might really want to know.
When we wrote last summer about the test launch of The PreTesting Company's MediaCheck, a passive, digital television commercial viewership measurement service, we knew a new world of television viewership was upon us. Following a test launch in 2,500 Omaha homes, MediaCheck plans to have its measurement service in 35,000 homes in up to seven cities. The company is also in talks with cable operators to embed the system within set top boxes. Bye, bye archaic program ratings measurement systems. Bye, bye Nielsen. Hello commercial viewership metrics that will allow buyers to properly price television buys.
Responding to Strawberry Frog's Scott Goodson who said metrics such as MediaCheck could "rob commercials of edgy creative," AdJab's Chris Thilk took the words right out of our mouths writing, "You're [Goodson] the problem. Advertising is about selling, not entertaining. If you want to entertain go to Hollywood."
Like any inventive new technology, it doesn't take long before the invention is put to use for sex-related purposes. Back in October, 2005, Lexus used 3D video technology to project a moving image of its new model inside a storefront in Times Square. Now, according to The Spunker, a fashion store in
Copenhagen Berlin is using the technology to project a very life-like image of a model stripping in the window-front. Hasn't anyone launched iPorn yet? Oh, yea. They have.
For web designers, Flash animators, computer games developers, video artists and creatives in search of good music for their work can now turn to Premiumbeat, a service that offers royalty-free music. The site is categorized by genre and includes music preview and quick download. We thought you creatives out there would like to know.
For you creative types, Adobe has launched three new product bundles that combine Adobe Creative Suite 2 and Adobe video tools with the just-released Macromedia Flash Professional 8 and Macromedia Studio 8 software. Adobe acquired the Macromedia product line when the company purchased Macromedia, a transaction that formally closed on December 3, 2005.
The new product configurations are: the Adobe Design Bundle that combines Adobe Creative Suite 2 Premium with Flash Professional 8 software; the Adobe Web Bundle that brings together Adobe Creative Suite 2 Premium and Studio 8; and the Adobe Video Bundle that delivers Adobe video solutions coupled with Flash Professional 8. The Adobe Design Bundle and Web Bundle are available for purchase today and the Adobe Video Bundle is expected to ship in early 2006. Go get creative.
Eluded to at a recent ad:tech conference in New York, Word of mouth research and planning firm BuzzMetrics has launched a syndicated service to measure television discussion on blogs, message boards and other social media. Called TV*BuzzMetrics, the ratings service will provide television executives and advertisers "ongoing qualitative insights that help explain key drivers of viewer engagement, and understand potential value of new programs." Making this all possible, BuzzMetrics is a business affiliate of VNU, owner of research brands ACNielsen and Nielsen Media Research.
Billing itself as the "social marketplace for royalty-free stock images," Fotolia recently launched an online social marketplace for creative digital stock images in four languages, where photographers and designers of all levels can store, share and monetize their photographs and illustrations. Fotolia, which offers free membership, allows graphic artists, web designers, art directors, and consumers to obtain legal, royalty free stock images for use in electronic and print materials for free or starting as low as $1. Start buying.
In an interesting twist, Infinity's "Who's Replacing Howard Stern" campaign, currently gracing every sliver of ad space on Ad Age, may, according to 925M, do more to hurt Infinity than help. The campaign highlights Stern replacements Adam Corolla, David Lee Roth and Penn Jillette, who have received with less than stellar reviews as replacements for the irreplaceable Stern. As 925M indicates, all this campaign may do is say "Hey, we know Stern left. We know the replacements suck. We're trying this kooky FreeFM thing. Just skip it all and go listen to Stern on Sirius."