Over the past few years marketers have attached increasing value to ad viewability as a key metric in measuring the success of digital campaigns. After all, making sure that your online ads are seen by your target audience is clearly important.
At a very basic level, ad viewability for mobile or web ads was first defined back in 2010 by the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), as a way of measuring a digital ad's performance and cost-effectiveness.
Generally speaking, display web and mobile ads are counted as viewable impressions when at least half of the ad is in view for at least one second, whereas video ads are counted as viewable when at least half of them are in view and playing for a minimum of two consecutive seconds.
Digital businesses want to know what information people are searching for online. Better insights about popular keywords, terms and web user demographics can help businesses improve their marketing strategy.
Information about trends of search patterns help businesses to design content that helps users more effectively. It also gives them an opportunity to show how their products and services help people.
Let's take a closer look at how Google Trends can be used to create better content that gets noticed and brings traffic to your website.
Finding new and unique ways to reach modern consumers is something most business owners are passionate about. While there are several ways to attract attention from potential customers, few are as effective as visual marketing. A recent study found that over 70% of businesses report using visual marketing in their existing advertising campaigns.
Before you start investing in visual marketing campaigns, you need to figure out how to approach the process of creating pictures for your target demographic. If you want to have success with visual marketing, consider these great tips below.
There are over 5 million apps available for you to download at this moment in time. So needless to say, there's a lot of competition you need to beat out.
Launching an app requires a lot of research and marketing efforts to make sure that there's a demand or need for it in the crowded marketplace. While there are tons of tools and strategies you can use to analyze that, none of them are as important as app store optimization.
Also known as ASO, app store optimization is a process that utilizes targeted keywords to increase an app's visibility within app stores like Apple's App Store and Google Play. Similar to search engine optimization or SEO, ASO targets keyword phrases that people are most likely to use while searching for a similar app within an app store.
Companies today depend on digital marketing tools to leave a mark in the business. You may find this amusing, but the tech tools can actually help you save time performing trivial tasks.
Unfortunately, many companies are still not making the most of these tools, but we can only say for certain, if you do not employ these modern marketing tools, you will lag behind in the market.
But, we have a piece of good news for you. There is no dearth of digital tools in the market. They can perform all the heavy lifting and help you with your marketing campaigns.
The pandemic and its resulting lockdown over the past 12+ months have presented unique challenges for businesses around the world, with some industries being massively affected and others having to adapt and change in order to continue to prove profitable. Using the right online tools and strategies across different digital platforms, some smart entrepreneurs and business owners have made the most of remote working and digital trends, leveraging different platforms and technologies in order to prevent current conditions from affecting their success in the long-term.
Want to make some changes to your company's online strategy? Feel like you could be doing more with technology, or across social media platforms? To help get you inspired, here are a few different examples of tools and strategies that have been used by remote businesses across the globe in order to maintain relevancy and succeed in spite of the pandemic.
Marketing through sites requires a strategy that takes your business goals, and then uses your content as a primary means to achieve those goals.
For instance, your business goals might include increasing brand awareness -- to achieve this goal, you might implement a content strategy that focuses on SEO to increase website visibility on the SERPs and drive traffic to your products or services. Producing high-quality content to meet business needs can help companies build trust with new audiences and, ultimately, succeed over the long-haul.
Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.
Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.
But how to stay relevant with these digital trends:
- How do you still advertise to customers and identify their needs?
- How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
- How can you offer an exceptional and customized experience online?
There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.
Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.
CRM strategies are essential for the success of any growing business. Retail businesses need CRM strategies that are dedicated to them to derive sales and grow as a business. Collecting all kinds of customer data like transaction history and basic information is necessary for CRM. Retail CRM involves a lot more than just collecting customer data.
Retail businesses are required to use customer data to utilize it to analyze customer insights. The insights help the business understand the feedback of the customer to improve their products and services. Also, the insights help to develop CRM strategies.
CRM strategies use customer data to form a comprehensive analysis of the customer expectations. It also analyzes the performance of marketing campaigns, sales benchmarks, and more.
The opinions around PPC advertising can sometimes be confusing. Some marketers believe that PPC ads aren't worth any investments since they drive only immediate traffic and attract the leads that don't always suit what a brand is looking for.
While it's true that organic traffic should dominate your marketing strategy, it doesn't mean that you should completely write off PPC ads as a viable strategy to get more customers. Besides, the statistics support the importance of PPC in marketing:
- Google Ads can help increase brand awareness by up to 80%
- Paid ads return $2 per every $1 spent, which is a 200% ROI
- PPC ads on average deliver 50% more conversions than organic ads