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As kids grow, they watch less TV. Or, according to a recent study by MarketResearch's Packaged Facts, they become less interested in it with 60 percent of 12 to 14 year olds claiming they "love" TV as compared to 80 percent of 8 to 14 year olds. The researchers claim it's the fault of multitasking which takes primary attention away from the tube. We think it's just that, as kids grow, they also grow a brain and realize there's really nothing worth watching on TV.
With the possibility of Bank of America agency Interpublic EVP and CMO Bruce Nelson leaving, the bank is said to have contacted Omnicom and WPP about its account. The possibility of a review for the $261 million (TNS) account is not being commented upon by either side with the standard, circular, agency-to-client, client-to agency referrals be tossed back and forth. More than a dozen Interpublic agencies could be affected if the account shifts.
Like the Blair Witch, Old Navy, in a new campaign, scares the crap out of a poor girl, enjoying a campfire with her boyfriend, with the ominous fear the sight of a school desk generates during back to school season. In another spot, Old Navy, like Jaws did in the seventies, freaks the fark out of a swimmer with a locker that bobs up behind him. As interesting commercial go, these are two of the best. Created by Deutsch, produced by Biscuit Filmworks/Reginald Pike and directed by the Perlorian Brothers, AdJab reports the ads will launch August 1.
MediaPost's Amy Corr has gathered together a few recent campaign launches in her Out to Launch column, one of which proves beer marketers haven't left scantily clad women as seducers...uh...sellers of its products. A new campaign for Milwaukee's Best (yes, they do need all the help they can get) has launched on TV, print, an on the web with the tagline, "Brewed for a Man's Taste." Taste in what, you ask. Taste in "finely tuned" woman apparently. The website has all the usual male stupidity such as an ogling game in which a man must avert his eyes from his best friend's girlfriend's cleavage but if that's not possible, the site also provides wallpaper and downloads of finely Photoshopped models to ogle on the privacy one's own computer screen.
While the site reinforces man's neaderthal tendencies, the commercials, which feature proverbially manly men acting proverbially unmanly, are actually quite funny and not far from reality.
Acknowledging old agency models are dead and to position itself as a leader in the "new way," Sydney agency, The One Centre, has launched a one million campaign, running in magazines, on TV and on the web, that places old models on the runway with the tagline, "Old models don't cut it anymore." While the analogy might be on target, the use of, very likely, wise and intelligent older women, basically says there's no need for wisdom and the only thing that matters is the new flash.
The One Center Founder and CEO John Ford justifies the campaign by citing his agency's in creating everything from glassware to furniture, T-shirts to shoulder bags, staff uniforms to print ads, websites to direct marketing programs, TV ads to packaging, retail stores to soundtracks, to designing multi-million dollar brand experience centers and concept bars.
Ford goes on, saying, "Advertising is bigger than just broadcast media. Advertising isn't dead. We just need to get more expansive about what we think of as media. We need to look for ways to express brand in everything." Oh, and along the way, if we offend and piss off an entire, and very huge demographic segment who has a boatload of disposable income, who gives a shit.
In its first use of a celebrity spokesmodel, designer jeans grand daddy Jordache has signed a deal with Hollywood actress Brittany Murphy, 27, to appear in the company's ad campaign, shot by famed photographer Patrick Demarchelier on an estate in Hariman, New York. Jordache hopes to breathe new life into the 30 year old brand that rose to popularity in the 70's. The campaign will break in September.
UPDATE: In Comments, Linda gives us a bit more background on the minds behind this campaign. Funny how press releases leave out so much information. Anyway, she wrote: "The creative mojo behind this campaign is ink&co, the hyper-cool SOHO agency that's done everything from re-fashion the L'eggs egg to design ALL the signage stuff for 7thonSixth every fashion season for the last 14, to creating CURVATION (that brand of VF Intimates with Queen Latifah as its voice), to creating the look and feel of the soon-to-be-released hit video poker game 'STACKED with Daniel Negreanu'. Sam Sohaili's winning ink&co creative even beat out BBDO and that other Sam (Shahid)... quite the coup. But wanna know the biggest behind-the-scenes surprise? Sam turned out to be one of those Redford-esque 'horse whisperers'... who the hell knew?! Sam...what else can you do???"
Apparently not having looked in a mirror recently, actress Scarlett Johansson, 20, was surprised to see how big her breasts were on a Hollywood billboard promoting her movie, The Island. Shocked, the actress, reportedly, said, "I was driving through Los Angeles and I look up and see the biggest photo of me I have ever seen in my life on a massive ad space. I screamed and slammed on the brakes. I couldn't believe it. It's very strange to see my cleavage the size of a brontosaurus. My breasts were huge. I had long hair and my goodness, I couldn't get past the cleavage."
While she may have been surprised by her size gracing the billboard, she's also very comfortable with her figure, loves her breasts, which she calls "girls," and, very graciously, doesn't mind if her male co-stars see her breasts, saying, "But if someone catches sight of your bare breasts, you think: 'Let them have it and enjoy it for the day." How very accommodating, Scarlett.
Spoofing his persona and conducting mock interviews with DC Shoes athletes, James Lipton appears in 18 commercials for the apparel and shoe company. The campaign, created by LA-based 72andSunny, is airing on MTV, MTV2, ESPN and ESPN2. Along with Lipton, skateboarder Danny Way, BMX rider Dave Mirra, motocross rider Travis Pastrana, snowboarder Travis Rice, surfer Bruce Irons, and street skateboard icon Rob Dyrdek appear in the series.
The spots, shot semi-unscripted, are just odd enough to be engaging bringing together two, seemingly, unrelated entities from very different backgrounds making for a funny, culture-clash campaign. The spots can be viewed on the DCShoes website.
Here's an ad that might cause second thoughts before jumping into bed with your hottie of choice. This French ad for an AIDS group hopes to shock the public out of complacency regarding sexually transmitted diseases. We think it works.
Not exactly the sort of site you want to visit at work unless you turn your volume way down, Lynx/Axe has developed a simple, little keyboard game that, for every different key you press, the pair of lips on the screen utter a different sort of moan. As Adland mentions, some enterprising soul could string all these sounds together into one huge, orgasmic song. The D, J and Y keys get right to the point. One has to wonder just how weird the recording session for this must have been.
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