Sony. Bravia. Zoetrope. (Don't Act Like You Didn't Just Reflexively Twitch Your Cursor.)
If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.
We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.
Impressive how this strategy -- locate the easily-awed, go all-out, seed it and release -- never fails, particularly for a company that's spent the last decade riding its legacy brand cachet. But Sony's always been talented at razzle-dazzling, and its entire Bravia marketing subset is like an Explosion-of-Childlike-Wonder Factory.
The domestic reality is another story. But hey, that's just advertising for ya.