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It's True! Monster CAN Find A Job For Everyone

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If this commercial is to be believed, Monster really is the best job service out there. After all, if it can place a terrorizing boogey man into a CPA position just think what it can do for us humans.

Just don't let the National Association For the Ethical Treatment of Boogey Men see this commercial. They will be outraged. Outraged we tell you!

And no, the whole monster using Monster concept wasn't lost on us.

by Steve Hall    Jan-28-10    
Topic: Commercials



Yawn. Times Two. GoDaddy Ad Banned From Super Bowl

godaddy_lola_danica_patrick_sb2010.jpg

Seriously? Seriously? Are we actually writing about this? Are we actually going to give GoDaddy's Bob Parson's the time of day for yet another "banned" Super bowl commercial stunt? Oops. We just did. Dammit.

"Of the five commercial concepts we submitted for approval this year, this NEVER would've been my pick for the one that would not be approved," said Go Daddy CEO and Founder Bob Parsons. "This is about a guy who starts an online business and hits the jackpot. I just don't think "Lola" is offensive, in fact we didn't see this one coming -- we were absolutely blindsided!"

Oh the horror, Bob! The shock! The dismay! The utter incredulity of it al!

Make it stop.

by Steve Hall    Jan-28-10    
Topic: Super Bowl 2010, Worst



All Women Do Housework in Lingerie, Right?

damaris.jpg

Can you say objectification? No, neither can we. Which is why we love this new long form ad from lingerie brand Damaris which revels in the voyeuristic pleasures of watching women clean house clad in nothing but see through lingerie. And yes, this is not exactly the sort of thing you want to watch at work.

Does it objectify woman? You could say so. Do we have to go all up in that grill and ruin the superficial fun of it? No we don't. And please don't OK?

by Steve Hall    Jan-27-10    
Topic: Racy, Video



Apple Introduces New Feminine Protection Product: The iPad

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According to an explosion of tweets following Steve Jobs' announcement of the iPad, the device's new name isn't going over so well:

- For now the iPad's really exciting, but wait until they release the iTampon - PhloxLombardi

- iPad: You only need to plug it in once a month - DieLaughing

- Wow - its the iPad. Wonder if it comes in 2 sizes (maxi and mini) - donthorson

- I guess it's Apple's "time of the month" - mcafiero

- The Apple iPad: for all your heavy (work) flow days - ch33rs

- Our little iPod has hit womanhood - cubanalaf

- To recap: the iPad will come with an iRag (to keep it clean) + some iBruprofen (to keep it working smoothly) + iWings (protection plan) - fourchickens

more »

by Steve Hall    Jan-27-10    
Topic: Bad, Brands



Bridgestone Teases Super Bowl Commercials

bridgestone_sb2010_teaser_whale.jpg

On Sunday February 7th, Bridgestone will air two new commercials during Super Bowl XLIV. The brand will also be the title sponsor of the Super Bowl XLIV Halftime Show with The Who.

As is the case with many brands during the run up to the SUper Bowl, Bridgestone has released teasers and behind-the-scenes footage for their two commercials - "Whale of a Tale" and "Your Tires or Your Life".

by Steve Hall    Jan-27-10    
Topic: Super Bowl 2010



Stork Delivers Pregnancy health Soliloquy to Ducks

stork_50_pregnancies.jpg

When a human dressed like an overworked stork stands beside a pond full of ducks and says "50 percent of pregnancies are unplanned" and how it's important for men and women to take care of themselves before and during pregnancy, for them to exercise properly and eat a well balanced diet, the whole thing comes off like a lame Saturday Night Live skit. And the importance of the message (which is very important) is lost on the ridiculousness of the delivery mechanism.

The work is for New Orleans-based Louisiana Department of Health and Hospitals' Partners for Healthy Babies and comes from Trumpet.

by Steve Hall    Jan-27-10    
Topic: Cause, Strange



States Riffed on in LowerMyBills Ad

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Adverlicious points to an interesting ad for LowerMyBills which features a collection of vanity license plates that, supposedly, riff off the reputation of individual states. Some more biting than others. Here's a look at a few.

more »

by Steve Hall    Jan-27-10    
Topic: Online



Icon Aims to Avoid Government Regulation of Online Advertising

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In a continuing effort to fend off government regulation, the advertising industry will, today, add to its arsenal of self regulation tools. Working with the Future of Privacy Forum, several WPP divisions worked together to create an icon which, when placed in an ad along with the text "Why did I get this ad?"and clicked, will take a person to a page explaining how web surfing history, demographics, phychographics and behavioral targeting where used to deliver the ad.

The efforts is aimed at addressing privacy concerns about data marketers use to target their advertising.

Future of Privacy Forum Co-Chairman Jules Polonetsky explained the creative effort - while snubbing associated legal efforts - saying, "We said, let's turn to creative people whose job it is to sell things, to communicate, instead of to lawyers whose job is to create highly accurate things that mean only what they mean and can be highly complex."

The IAB is behind the effort as well but there's no legal requirement any marketer or publisher adopt the icon.

by Steve Hall    Jan-27-10    
Topic: Policy



Tongue Condom Ruins AIDS Awareness Effort

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This painfully slow moving :60 for Word of Mouth Against AIDS attempts to urge us all to, um, wear a condom on our tongues to halt the spread of the disease. OK so not really. It's just a metaphor. But that doesn't make it any less gross. Or any less Freaky.

And, as Copyranter points out. the entire concept runs counter to what the organization actually wants us to do: spread the word about AIDS. That's not so easy to do with a condom on your tongue. Concept fail?

by Steve Hall    Jan-27-10    
Topic: Cause



Super Bowl Viewership to Hit Record High

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Super Bowl advertisers will be happy to know viewership of the game is expected to hit 100 million this year, up 1.1 percent over 2009 according to IBISWorld. One factor attributed to the increase in viewership is the lagging economy. People are looking for cheaper forms of entertainment and free TV offers that. It also offers a great deal of entertainment considering how good and how bad the ads will be this year.

While the cost of an ad in the Super Bowl fell from $3 million last year to $2.7 million this year, the game still remains the pinnacle of advertising nirvana even in the face of prolific online advertising growth.

by Steve Hall    Jan-26-10    
Topic: Research



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