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Well here's a different approach to safe driving advertising. Rather than horrific death and dismemberment, TBWA Toronto has created a quirky MADD campaign that highlights the stupid behaviors of idiots who explain how to stay on the road while drunk. There's no blood. There's no guts. There's no screaming girlfriend and there's no inconsolable parents.
Nope. Just a collection of doofuses telling us how they manage not to crash while drunk. Hmm. Not too sure about this one. Making light of drunk driving? That's sort of like making light of misogynist shiny suds who taunt women in a shower. Who would do that?
We'd be remiss in our reportage of sex-laced advertising if we didn't inform you of this French Aubade lingerie campaign created by Chainsaw which has a woman pimping the lingerie from an apartment above a busy street where passersby can watch her silhouette behind a window curtain. And when she's done prancing around in the room, she unveils herself (point for product shot) and then closes the blinds revealing the brand name (point for actual information transferal).
And that's it (point for salaciously gratuitous post for the day).
OK. So here we go. Sharpen your bayonets. Polish your vitriol. Crank up your voracious commentary. Yes. This is Adrants' first IZEA Sponsored post. Let's get the necessarys out of the way: This is a Sponsored Post written by me on behalf of Coldwell Banker. All opinions are 100% mine.
Why are we doing this? It's a newish form of advertising and that's one of the things we write about here on Adrants. While we've written scathing reviews of this form of advertising in the past, it's become a significantly prevalent form on online advertising. We want direct experience and direct feedback from you on this. Yes, we are being paid for this.
The other reason we're writing this is because the subject matter is of interest to many. It's all about the 2010 Homebuyer Tax Credits (tracking link). Coldwell Banker (the client) has all the information here (tracking link). In short, homeowners who have lived in a current home consecutively for 5 of the past 8 years can receive up to a $6,500 tax credit when purchasing a home. First time home buyers can receive up to $8,000. As with all things tax-related, there are income limits: $125,000 for singles, $225,000 for married couples with a $20,000 phase-out of the credit for both. You have to apply for this by April 30 and close on your home by June 30.
It's Monday. The day after a week long, much-deserved break from the action. Since the advertising industry might as well not exist between Christmas and New Year's, there isn't much news to report today.
Other than the fact boobs and butts still sell stuff. But you already knew that didn't you?
Thanks to Seesmic's recent acquisition of multi-social network updating service, Ping.fm, we're all now in for an exponentially increased onslaught of "I just made a ham and cheese sandwich" updates.
There are those who love Ping for its simplicity. And there are those who hate it and its ilk for trying to cram the same update down the throat of multiple services which, because they aren't all the same by design, often call for individualized, network-specific updates.
We love it because we're lazy but just wait until brands catch on to this. It will be like broadcast media all over again. Sometimes we never learn.
Last night I had the pleasure of recording a Beancast episode with Make the Logo Bigger's Bill Green, Please Feed the Animals' and Lemonade Movie creator Eric Proulx and The Beancast's Bob Knorp. We discussed the recent Domino's recipe change and the importance of actually solving a problem as opposed to just throwing money at it. We riffed on the Cablevision debacle. We took at a look at the growing importance of the community manager in relation to the rise in importance of social media. We waxed nostalgic about the jingle and we laughed out loud at Google's $500 million Yelp offer.
Check out the show notes here. Download the podcast directly here or get it on iTunes here.
- The Humane Society says get off your ass and save the world's abused and neglected animals.
- Ladies, not happy with your ass? Booty Pop will make you bootylicious. One problem. Can you imagine the look on your man's face when he undresses you and sees this thing? It's like tissue falling out of a padded bra in middle school.
- Random sexy ad on Flickr.
- And yes, the Sexiest/Raciest/Raunchiest Ads of 2009 will come sometime this week. If you're lucky.
Last month, Leo Burnett Venezuela created a powerful Amnesty International commercial which took a different approach. Rather than the usual display of human rights travesties with some sort of voiceover telling us how bad life can be for those in peril, we still see the display but, instead, it's the one's in peril telling us about Amnesty International's mission of insuring human rights for all.
It's quite effective. Especially the skin-crawling, creepy ending.
Nostalgia is front and center in a new Chrysler commercial which hinges on the no longer very truthful truism Americans really really love their cars. With a through-the-decades montage, the ad speaks to the travels Chrysler and its customers have been on together and the many that will be taken in the future.
While the automobile certainly does play a central roles in American's lives, the love affair with the automobile has long since died. Ask any person under 35 or so if they think off their car as anything other than a means to get from point A to point B.
It's an OK commercial. There's nothing wrong with a company looking back at its history and how it fits into the fabric of life but it's not an approach that's going to sell any cars. Oh wait, it's not trying to sell cars. Silly us. Chrysler's just being nice and wishing us Happy Holidays. Forget everything we just wrote.
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