Why try to re-write something when you don't have to. We're lazy like that here at Adrants. OK, we're rarely this lazy but it's Friday, it's snowing, and we have a six hour drive ahead of us so we're going for simplicity today:
"Starting today at noon and running through Feb. 8, football fans will be given the opportunity to visit ESPN.com's GMC Sierra Engineered to Win Playoff Challenge to test their familiarity with the Playoffs and take part in a challenge hosted by Tom Jackson. As part of the program, fans will also be able to take a 10 question, timed quiz each week testing their NFL Playoff and Superbowl knowledge, with chances to win a number of different prizes including a 2010 GMC Sierra. The mobile version of the program also launches today.
Digitas was responsible for all of the strategy, planning, and creative development of the program."
Got it? Good.
Virtual reality world IMVU has a new banner campaign that's leveraging the popularity of the James Cameron film Avatar. Way to riff and morph, IMVU.
You know that really annoying...uh, really effective yodel that accompanies every Yahoo ad? Well, now, with help from Poke London, you can make your own. Head over to the Yodelizer, tap your keyboard a bit and you've got your own customized Yahoo Yodel.
You can download it, save it, share it, tag it, use it as a ringtone and check out other people's Yodelizer creativity.
Here's one of the Doritos Crash the Super Bowl XLIV commercials. Called The Smackout, it's predictably idiotic. You know the concept. Girlfriends sit by while boyfriends perform stupid stunts as if they were five year old
retards bullies on the playground during recess. No wait, five year olds aren't stupid, they're just young and inexperienced. When 30 year old guys do this sort of thing, it becomes clear why America trails the rest of the world in IQ.
This commercial's only redeeming quality? Cleavage.
This is, by far, the most twisted method used we've ever seen to sell a car. Of course, this isn't really selling a car because this isn't a commercial. It's spec work from a director touting his directorial abilities.
Akin to suicidal robots selling GM cars aan bombers selling Volkswagens, this spec work touts Audi's diesel goodness by illustrating its clean technology filters out all the bad stuff tail pipe suckers look for when choosing this mode of death.
Maybe the power windows instead? Nope.
- Ladies. Need to plan the perfect girls weekend? Expedia has the building blocks you need.
- Once again, Doritos is doing the consumer-generated Super Bowl commercial thing. Six finalists have been selected and their work can be viewed here.
- The Savannah College of Art and Design hosts the 2010 SCADDY Awards Friday, January 22, 6pm at the Trustees Theater, 216 E. Broughton St. The SCADDY Awards honor excellence in advertising and the related fields created by SCAD students.
So you just got off the plane from a long flight and you're heading to baggage claim. It's the most boring, mundane aspect of leaving the airport. Everyone stands around for what seems forever waiting for the carousel to start turning. There's nothing to do except wait and wait and wait.
But wait! Not anymore. Now you can watch ads tumble onto the carousel while you wait for your own bags to arrive. Dutch Customs Authority created several packages with messages on them urging people to make sure they properly declare their wares. Especially if it appears to be a body part.
Yet another surface defaced by advertising. What next? People's foreheads? Oh wait.
We really, really like the new Census 2010 campiagn from Draft/FCB. Five commercials tell the story of Americans from different backgrounds, how they view life in America, their dreams and aspirations and how the Census can help them realize those dreams.
The campaign is the furthest thing you'd expect from a government agency, no less one that's supposed to be all about numbers, facts, figures and other boring and mundane stuff like that.
The spots were directed by Uber Content's Jason Kohn and can be viewed here.
So Firstborn is on the hunt for interns. They've created a video, shot from the perspective of a prospective intern, which takes us through the creative process for Mustang as the agency "takes it to the next level" in preparation for a client presentation.
Yawn. Derivative. Overly hip.
OK so it's not that bad, it's purposefully derivative and we do love the hot account executive.
Yes. Emma Watson, darling of the Harry Potter movie franchise, is making her way into the world of advertising. Except, she's left one of her body parts behind. In a new Burberry ad, her right leg seems to be missing. Was she recently attacked by a shark? Or did a designer, once again, get a bit overzealous with PhotoChop?
It's beyond comprehension how such an egregious error could go unnoticed by all of the eyes that most certainly saw this campaign before it went out the door. Unless...which is a much more likely scenario...it was released on purpose by Burberry which knew full well the press would eat it up. If that's the case, big points for the marketers behind the brand. If not, someone's getting fired. Or at least sent back to PhotoChop...uh...Shop training.
Update: There's a video of the photoshoot which appears to reveal this ad may not have been a Photoshop Disaster. In the video her leg can be seen behind her brother's leg. Whether or not it's the same pose is up for debate but this seems to confirm our assumption Burberry did this on purpose knowing they'd get press. Watch and decide.