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Lazy Fridays + Well-Written PR = Cut And Paste News

gmc_playoff_challenge.jpg

Why try to re-write something when you don't have to. We're lazy like that here at Adrants. OK, we're rarely this lazy but it's Friday, it's snowing, and we have a six hour drive ahead of us so we're going for simplicity today:

"Starting today at noon and running through Feb. 8, football fans will be given the opportunity to visit ESPN.com's GMC Sierra Engineered to Win Playoff Challenge to test their familiarity with the Playoffs and take part in a challenge hosted by Tom Jackson. As part of the program, fans will also be able to take a 10 question, timed quiz each week testing their NFL Playoff and Superbowl knowledge, with chances to win a number of different prizes including a 2010 GMC Sierra. The mobile version of the program also launches today.

Digitas was responsible for all of the strategy, planning, and creative development of the program."

Got it? Good.

by Steve Hall    Jan- 8-10    
Topic: Games



Cleavage + Avatar = IMVU Banner Campaign

imvu-avatar.jpg

Virtual reality world IMVU has a new banner campaign that's leveraging the popularity of the James Cameron film Avatar. Way to riff and morph, IMVU.

by Steve Hall    Jan- 8-10    




Yahoo's Yodelizer Helps You Yahooooooooooooo!

yahoo_yodelizer.jpg

You know that really annoying...uh, really effective yodel that accompanies every Yahoo ad? Well, now, with help from Poke London, you can make your own. Head over to the Yodelizer, tap your keyboard a bit and you've got your own customized Yahoo Yodel.

You can download it, save it, share it, tag it, use it as a ringtone and check out other people's Yodelizer creativity.

by Steve Hall    Jan- 8-10    
Topic: Online



Doritos Perpetuates Male (And America's) Idiocy

doritos_super_bowl_smackdown.jpg


Here's
one of the Doritos Crash the Super Bowl XLIV commercials. Called The Smackout, it's predictably idiotic. You know the concept. Girlfriends sit by while boyfriends perform stupid stunts as if they were five year old retards bullies on the playground during recess. No wait, five year olds aren't stupid, they're just young and inexperienced. When 30 year old guys do this sort of thing, it becomes clear why America trails the rest of the world in IQ.

This commercial's only redeeming quality? Cleavage.

by Steve Hall    Jan- 8-10    
Topic: Commercials, Super Bowl 2010, Worst



If You Want to Commit Suicide, Audi Can't Help You

audi_exhaust_suicide.jpg

This is, by far, the most twisted method used we've ever seen to sell a car. Of course, this isn't really selling a car because this isn't a commercial. It's spec work from a director touting his directorial abilities.

Akin to suicidal robots selling GM cars aan bombers selling Volkswagens, this spec work touts Audi's diesel goodness by illustrating its clean technology filters out all the bad stuff tail pipe suckers look for when choosing this mode of death.

Maybe the power windows instead? Nope.

by Steve Hall    Jan- 8-10    
Topic: Commercials, Strange



Ladies Vacation, Doritos Bowls, Coupons Go Mobile, Sheen Pulled

expedia_girls_weekend.jpg

- Ladies. Need to plan the perfect girls weekend? Expedia has the building blocks you need.

- Once again, Doritos is doing the consumer-generated Super Bowl commercial thing. Six finalists have been selected and their work can be viewed here.

- The Savannah College of Art and Design hosts the 2010 SCADDY Awards Friday, January 22, 6pm at the Trustees Theater, 216 E. Broughton St. The SCADDY Awards honor excellence in advertising and the related fields created by SCAD students.

more »

by Steve Hall    Jan- 7-10    
Topic: Games, Industry Events, Mobile/Wireless



If You're Luggage Looks Like Leg, Make Sure You Claim It

declare_leg_airport.jpg

So you just got off the plane from a long flight and you're heading to baggage claim. It's the most boring, mundane aspect of leaving the airport. Everyone stands around for what seems forever waiting for the carousel to start turning. There's nothing to do except wait and wait and wait.

But wait! Not anymore. Now you can watch ads tumble onto the carousel while you wait for your own bags to arrive. Dutch Customs Authority created several packages with messages on them urging people to make sure they properly declare their wares. Especially if it appears to be a body part.

Yet another surface defaced by advertising. What next? People's foreheads? Oh wait.

by Steve Hall    Jan- 7-10    
Topic: Guerilla, Specialty



The Census is Really, Really Friendly. Honest.

census_2010.jpg

We really, really like the new Census 2010 campiagn from Draft/FCB. Five commercials tell the story of Americans from different backgrounds, how they view life in America, their dreams and aspirations and how the Census can help them realize those dreams.

The campaign is the furthest thing you'd expect from a government agency, no less one that's supposed to be all about numbers, facts, figures and other boring and mundane stuff like that.

The spots were directed by Uber Content's Jason Kohn and can be viewed here.

by Steve Hall    Jan- 7-10    
Topic: Campaigns, Commercials



Firtsborn Conjures Nike For Intern Search

firstbon_ae_intern_search.jpg

So Firstborn is on the hunt for interns. They've created a video, shot from the perspective of a prospective intern, which takes us through the creative process for Mustang as the agency "takes it to the next level" in preparation for a client presentation.

Yawn. Derivative. Overly hip.

OK so it's not that bad, it's purposefully derivative and we do love the hot account executive.

by Steve Hall    Jan- 7-10    
Topic: Agencies



Emma Watson Loses A Leg For Burberry

emma_watson_burberry_leg.jpg

Yes. Emma Watson, darling of the Harry Potter movie franchise, is making her way into the world of advertising. Except, she's left one of her body parts behind. In a new Burberry ad, her right leg seems to be missing. Was she recently attacked by a shark? Or did a designer, once again, get a bit overzealous with PhotoChop?

It's beyond comprehension how such an egregious error could go unnoticed by all of the eyes that most certainly saw this campaign before it went out the door. Unless...which is a much more likely scenario...it was released on purpose by Burberry which knew full well the press would eat it up. If that's the case, big points for the marketers behind the brand. If not, someone's getting fired. Or at least sent back to PhotoChop...uh...Shop training.

Update: There's a video of the photoshoot which appears to reveal this ad may not have been a Photoshop Disaster. In the video her leg can be seen behind her brother's leg. Whether or not it's the same pose is up for debate but this seems to confirm our assumption Burberry did this on purpose knowing they'd get press. Watch and decide.

by Steve Hall    Jan- 7-10    
Topic: Campaigns, Celebrity, Strange



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