« Jan-10 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  | Mar-10 »

Robinson's Wants Your Juice

fruit_shoot.jpg

Across the United Kingdom, Robinson's Fruit Juice is looking for the next Juice Crew. The juice brand is looking for some cool kids who can do cool tricks. Once chosen, they'll be featured in future campaigns. It's all happening over at Fruit Shoot.

by Steve Hall    Feb-18-10    
Topic: Promotions



Bennetton Calls, Boost Flys Cheap, JetBlue Tweets

bennetton_its_my_time.jpg

- With It's My Time, Bennetton has launched a global search for the next face of its brand.

- Don't have enough money to buy your kid a seat on a plane for the family vacation? Boost Mobile has the answer.

- In a bid to determine digital savvy-ness, JetBlue wants agencies to find it on Twitter.

- Wow. Could this McDonald's commercial be any cheesier?

- Skype's new campaign for Skype Out.

- Google Vs Facebook from MyBrandz attempts to determine which social service is better for you.

- GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, http://www.itsnopicnic.tv.

by Steve Hall    Feb-18-10    
Topic: Brands, Social



Agency Wishes Erik Proulx Would Come Back to Work

vitaminwater_brokaw.jpg

Now here's the oldest tactic in the book: capitalizing on the new found fame of a former employee. With a shameless bluntness we've come to love, Cleveland-based agency Brokaw is begging us to hype their Olympic vitaminwater work by touting the fact Erik Proulx of Lemonade Movie fame used to work for the agency.

They want us to make mention so they can tweet Erik, saying, "See, you could work on vitaminwater . . . if you just come back to the Mistake on the Lake. Please. Please. Pretty Please, Proulx."

Mistake on the Lake. Gotta love an agency that pokes fun of the fact it's not a household name and not in a major city.

Anyway, here's your mention, Brokaw. And it sounds like there's a job waiting for you, Erik.

by Steve Hall    Feb-18-10    
Topic: Agencies



Study Finds Facebook Fan Pages Can Increase Loyalty, Revenue

dessert_gallery.jpg

Ooo! Ooo! Facebook Fan Pages work for marketers! A recent study conducted by Rice University's Jones Graduate School of Business found companies that use Facebook fan pages can increase sales, word-of-mouth marketing and customer loyalty.

The study's researchers, Rice University Jones Graduate School of Business associate professor of management Utpal Dholakia and Restaurant Connections Founder Emily Durham who did the research for Houston-based café Dessert Gallery found the use of a fan page increased store visits by 36 percent, increased amount spent by 45 percent and increased loyalty by 41 percent.

more »

by Steve Hall    Feb-18-10    
Topic: Research, Social



Megan Fox's Georgio Armani Commercial Not Hot Enough

megan_fox_georgio_armani_waist.jpg

In January it was announced Megan Fox would become the new face of Georgio Armani. There were stills. Now there's a video. And now there's a blogger complaining the video should have featured more of Fox's legs and shown her walking.

Seriously? We'd never complain. We'll take Megan Fox anyway she wants to give herself to us. Any way. At all.

People! You can't be choosy when it comes to hotness like Megan Fox.

by Steve Hall    Feb-18-10    
Topic: Brands, Celebrity, Commercials, Racy



Greenpeace Asks Us to Wonder Why Aliens Always Leave

greenpeace_aliens.jpg

This one's been out for a while. Say what you will about Greenpeace but this video explains a lot. On why it appears UFOs never stick around very long, this video asks, "Have you ever wandered why they always go away?" The message is simple. Humans just aren't ready to join the the galactic community.

by Steve Hall    Feb-18-10    
Topic: Video



Old Navy Wants You to Stand Still

old_navy_supermodelquin.jpg

So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand's ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one - and only one - position.

Yes, the brand wants a human mannequin. To stand. And stand. and do nothing. Except stand. And stand.

by Steve Hall    Feb-18-10    
Topic: Brands, Campaigns, Promotions



Even Santa Can't Get Track-side at Nascar

ups_nascar.jpg

UPS is out with a new campaign that broke this past Sunday during the Daytona 500. The campaign which includes three spots will run through the Sprint Cup Series on FOX. One of the spots highlights the fact UPS is "the only delivery company trusted track-side by Nascar.

In the commercial, we see the paperboy, a pizza delivery guy, the milkman, the mailman, the stork, an un-named major delivery competitor and even Santa Claus...who is so angry he can't get in, he starts to climb the fence.

the work comes from The martin Agency

by Steve Hall    Feb-16-10    
Topic: Campaigns



Bonds Original Hipsters Celebrated With Booty Shaking

bonds_hipsters.jpg

How to you sell Bonds, the Original Hipster? You grab an all-girl group and dress them in their underwear and have them rock out. It's simple, really. When it comes to selling lingerie and underwear, there's no need to over engineer.

by Steve Hall    Feb-15-10    
Topic: Racy



Scope Flashmobs Ryan Seacrest and His Mother

seacrest_mother.jpg

So when you're Ryan Seacrest and you're trying to enjoy a peaceful Valentine's Day with your mother, things don't always go as planned. Nope. The pair were flashmobbed by Scope while they were having lunch in LA last Thursday.

Lame.

by Steve Hall    Feb-15-10    
Topic: Bad, Celebrity



« Jan-10 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  | Mar-10 »






Featured FREE Resource: