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Audience Conference Returns to New York

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Last November, The Audience Conference made its debut. It's making its second appearance this year Saturday, August 14 the day before Affiliate Summit East kicks off. The conference, produced by 1938media and Affiliate Summit will be held at Caroline's On Broadway. For more information and to register, head over to the website.

So that you have an idea what this conference is all about, we'll share with you the content and our experiences from last year's inaugural outing. MC'd by the acerbic Loren Feldman, speakers included Jason Calacanis, Joe Jaffe, Brian Clark, Rae Hoffman, David Binkowski, Jeremy Shoemaker and many others.

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There were no panels. It was all about the speaker and the audience. In fact, Feldman insisted no one tweet or blog from the event and that audience members actually pay attention to what speakers had to say. He even (not so humorously) threatened to throw anyone out he caught tweeting. The notion of audience handing over 100 percent of their attention to what was happening onstage - which included musical acts as well - was refreshing in today's always connected, always on environment.

Here are some highlights from the event:

- The Cult of the Audience's Andrew Keen said Twitter is a scam. No one using Twitter is making money (debatable). The only ones who are are founder Evan Williams and his management team. He said creators and authors must be authorities. Humility will get you nowhere and the audience won't do your work for you.

more »

by Steve Hall    Mar-31-10    
Topic: Industry Events



Cause Group Asks Ronald McDonald to Retire

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AgencySpy reports activist group Corporate Accountability International staged a "Retirement Party" protest outside a Chicago McDonald's Wednesday afternoon.

AgencySpy's Kaitlin Madden spoke with CAI spokesperson Karla Pippa who said, "For the last fifty years Ronald McDonald has been hooking our kids on unhealthy foods, spurring an epidemic of diet related disease, and we are calling on McDonald's to retire this icon so that he can have a break, and we can have one too."

She hopes "Ronald McDonald will go the way of Joe Camel." And in a study touted by CAI in a press release, nearly half of those surveyed were found to favor Ronald's retirement.

by Steve Hall    Mar-31-10    
Topic: Brands, Policy



Like Such As South Africa and The Iraq Everywhere Like Such As

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"...and I don't see why I have no reason why I shouldn't win."

OK, then. Good thing she's a designer and not a copywriter.

So what the hell was that all about? The press release tells us, "ATTIK and Scion are very proud of this six episode reality series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression."

It's called Reinvent the Wheels and it's an episodic reality series from Scion.

by Steve Hall    Mar-31-10    
Topic: Strange



Axe Pranks You Into Smelling Better

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Becky and Jesse. BJ. Get it? Yea. Only from Axe. It's the Axe Fixer Show. It's like a talk show with all the nastiness and stench of a high school locker room crossed with a septic tank. Yea. It's all about human stench and how Axe can reduce it. That along with the usual bevy of hot chicks tossed in for eye candy. Hey, if we're gonna be gross we're gonna need some delicious distraction to keep our attention.

Oh. And in case you were wondering. Pranking rhymes with spanking.

by Steve Hall    Mar-31-10    
Topic: Online



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Taunting Cows, Kinky Crocs, Sexist Coffee, Nesting Canaries

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- Southwest and AirTran continue to taunt each other. This time with cow suits.

- Cramer-Krasselt overshares letting us in on the fact Crocs have a kinky foot fetish.

- And in the over-thinking category, a sweet little Folgers ad is sexist. Shut up. Just shut up.

- For its eightieth birthday, Ad Age asked VCU Brandcenter students to re-imagine its logo.

- SapientNitro is out with a new site for Coca-Cola's Powerade. Using "deep-dive" technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match.

more »

by Steve Hall    Mar-31-10    
Topic: Brands, Commercials, Strange



For Some, Extra Long Condoms Are A Necessity

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Yea. Everyone was all over this one yesterday. We were too busy using the product to write about it. Anyway, Publicis India is pimping Adams Extra Long Condoms in some really strange ads that highlight the fact the truly endowed can have sex in public without anyone knowing.

by Steve Hall    Mar-31-10    
Topic: Campaigns, Racy, Strange



Dance Anomoly From Diesel Has the Stink

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Doesn't everyone randomly get up in the middle of a cafe an break into dance? If you're in a Diesel commercial you do. All hipsteresque and all, this commercial highlights both the supposedly hipsterrific qualities of Diesel as well as its fashions. All we really care about is the curvaceous girl in the yellow bikini/shorts with the killer ass and legs.

more »

by Steve Hall    Mar-31-10    
Topic: Brands, Strange, Video



Grab the Diapers! The E*Trade Babies Are Coming to A Theater Near You!

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Please make it stop. Geico tried it with the caveman dude and it failed miserably. Is there any reason to believe a movie about the E*Trade babies won't equally suck? The babies are (occasionally) funny because they are a gag. And a tired one at that. It's like Saturday Night Live turning a skit into a movie. Most fail.

Of course, we'd love for Lindsay Lohan to make an appearance halfway through the flick and wreak havoc when Lindsay the milkaholic pops in. Now that would make the movie worth watching.

by Steve Hall    Mar-31-10    
Topic: Brands, Worst



Heading to ad:tech San Francisco? Here's Your Party Schedule

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In the weeks leading up to the ad:tech San Francisco conference, the party invites begin to roll in and it's our job (well, someone has to do it) to gather them together, place them on an easy to access Google calendar and share the details of each party with you.

by Steve Hall    Mar-31-10    
Topic: Industry Events



Magner's Method, Stop the Sag, Politics Crowdsourced

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- There's method in the Magner's.

- New York Senator Eric Adams says "Stop the Sag" in hopes youth will collectively pull up their pants.

- Adland says, "Really now, a user generated campaign for a political party? Yeah, that'll end well. Actually, it just might - it's being overseen by Saatchi & Saatchi after all."

- Pepsi has partnered with Eva Longoria Parker to direct and produce a documentary based on the most inspiring stories posted on YO SUMO, a site which will highlight the contributions Latinos have made to the United States.

- Blogging for shrimp lovers. Yes, it's as strange as it sounds. Even stranger knowing Taco Bell is behind it.

by Steve Hall    Mar-30-10    
Topic: Online, Outdoor, Strange



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