- Foursquare was all the rage at SXSW this year. And they had a killer party with Ashton Kutcher in attendance. Now a new, location-based app, CauseWorld, allows you to check in to a box of Tampax. And other products. For charity. So it's all OK.
- YouTube now offers something else to distract us from the video we are viewing: ad overlays.
- In partnership with LookBook, American Apparel has figured out how to pimp itself without resorting to near naked teens in underwear.
Believing the Cheltenham Race has more drama than the whole of Hollywood combined, online betting site Paddy Power erected a Hollywood-sized sign of their own for the event. See it all unfold here.
It seems there's a lot of negative reaction to this year's SXSW. Revision3's Jim Louderback complains he's been blackballed and wonders why the event still needs panels...even though he snuck in and participated on three. The Huffington Post's Mayhill Fowler says the event has grown too big and lost its edge. ReadWrite Web's Jolie O'Dell wrote a post entitled "Why SXSW Sucks" on her personal blog which now has 127 comments and counting.
In reaction to O'Dell's article, SiliconAngle defended the event in an article entitled Why SXSW Doesn't Suck (and used a picture I took last year thank you very much) citing the fact they got 15 to 20 hours of usable video content from the event.
Anyone who's ever been to the hospital, a doctor's office or any other location where nurses are present are fully aware of the fact most nurses do not fit the sexy stereotype often attributed to them. In fact, most nurses are just as pedestrian as the rest of us. Which is why a recent bus back campaign has English nurses in a snit.
A bus company is pimping its Royal Hospital route using the headline, "Ooooh matron!" accompanied by an image of a woman wearing a nurses outfit easily classified as less utilitarian. Nurses aren't taking kindly to the campaign but the Diamond Bus company is refusing to removed the posters from its vehicles calling the campaign "bright and positive."
Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky's name. They then created a ransom video offering to hand over the fan page if Bogusky would buy one share of the company for $1. yesterday, Bogusky bit and tweeted he'd agree to the offer.
The agency, which bills itself as being "six months old and ready to conquer the world," is drawing up an agreement which will inure Bogusky has no "creative superiority" over the shop. Hmm. As if he'd actually care but, hey, the dudes might as well cover their asses while they can.
File under stupidity.
As we recover from our post-SXSW stupor, we're playing catch up on the idiocy we've missed since partying ourselves into oblivion on sixth street. Here's a Lynx parody entitled The Specs Effect. It's from Specsavers and, yea, it's got a lot of bikinied girls running towards a doofus spraying himself with body spray and donning a pair of glasses so scary, he scares off the sea of bottyliciousness.
Several years ago when Facebook opened itself to the masses after having been exclusive to those with a .edu email address, I asked a college-aged student what she thought of the move. Her answer? "Creepy."
That icky feeling is now represented in a Back of the Class video in which the hair band laments the fact "My Mom's on Facebook."
Almost 200,000 people have viewed the hilarity.
While I dig myself out from under the onslaught of digiliciousness otherwise known as SXSW, the least I can do is share with you the images from the conferences I've taken to date. There's a lot. There's the pre-show gathering at the Driskell. There's the lingerie-fueled TechSet party. There's the Capybara. There's the Digg party. There's the Tumbler party. There's the Powered Party. There's the Barbarian Group party. There's the Mashable party.
And that's not all. It takes forever to crop/edit/fix a couple thousand images. So when the rest are ready, I'll be sure to share. Oh, and I've got shots of Bob Garfield. And since we're name dropping, there's Mashable's Pete Cashmore, Justine Ezarik from iJustine, Twitter's Evan Williams, Ashton Kutcher (yea, that one), Foursquare founder Naveen Selvadurai, Lewis Howes and more.
Here's everything I've got so far.
On Friday the masses arrived in Austin for SXSW. As is always the case, it was a meet and greet fest of epic social media proportion. Even Robert Scobel is here if anyone actually cares. The panels began at 2PM but most of the afternoon was spent hanging in the hallways meeting people as they arrived.
By the time all that meet and greet was over and lunch was had - at which we waited an hour and a half for our burgers (which were very good) - it was time to start drinking. After all, this is SXSW. Laura Fitton held a gathering at Champions. Jason Falls had a party. There was the TechSet party. The Mix at Six. And a late night, flash mob-style gathering at the Driskill. And that's just what we made it to. There were at least 20 other events going on throughout the city. We're sure the Pastries and Pasties party was good but we went last year.
Did you know if you check in (on Foursquare, that is) to two hotels in one night you earn the Hookup badge? Well, yes you do. Even if you didn't actually hook up. And that's what's so representative of Foursquare's stupidity.
Now, don't get us wrong. We love Foursquare. We're obsessed with it. We check in everywhere we go. It's a game. It's fun. And at SXSW it helps you find out where the people are and where the action's at. So no complaint's from that front. But when you can add your own venues, such as "Missy Ward's Cleavage" (this is true), and have it stay in the system for weeks, it goes beyond being funny. And you really have to wonder about those people with thousands of points. If you do the math, they'd have to traverse the country and check into hundreds of places each week to attain their position in the rankings. You just have to wonder.