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Copper Mountain Wants You to Lie to Ski

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That agency with our favorite name, Wexley School for Girls, has developed Everyone Deserves a Snow Day, a site that offers employers, employees and the unemployed tools to petition their boss, co-workers, supervisors, husbands, wives, girlfriends, boyfriends that they really, really need a day off to go skiing.

On the site you can, like making your porn start name, create your ski patrol name. And amont the many other available goodies, there's a Snow Day Soundboard tool that makes "sick noises" such as a cough, hack or sneeze among others, you can click on while in your office to spoof your boos into thinking you need a sick day. Which you, of course, will use to go skiing at Copper Mountain.

So if you like to ski, give this site a visit and let us know if it works.

by Steve Hall    Feb- 5-10    
Topic: Online



Yet Another Agency Hopes to 'Fix' Advertising

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So social media is all the rage. Consumers are all over it. Marketers are all over it. And it's changing the way people and marketers communicate with each other and amongst themselves. Baltimore-based Carton Donofrio Partners wants to leverage this and has launched StopTheAdness, an "online laboratory where industry and consumers can collaborate on a new social contract for advertising."

On the site advertisers and publishers can sign a pledge that promises to help make advertising better by adhering to some practices and abandoning others. Consumers can post examples of "adness" (bad ads) and they can opt to play a key role in contributing to the future of media.

more »

by Steve Hall    Feb- 5-10    
Topic: Agencies, Opinion



Pepsi Refresh Commercial Dubbed Plagiarism

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So here we go again. Someone claiming a big brand stole their idea for a commercial. Occasionally, this stuff has merit. Occasionally, it's just sour grapes. In this particular case, we're going with sour grapes. After all, it's not like showing a collage of images is a patented idea or anything. Although we will admit the Pepsi commercial is quite derivative of the original video.

Bryan Chang, who submitted both videos, wrote, "When ad agencies rip off work, is there an obligation to inform the client where the ideas are coming from? I imagine so."

What do you think?

by Steve Hall    Feb- 5-10    
Topic: Brands, Opinion, Policy



Run For Cover, Chickens! Denny's Is After You!

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If you're a chicken, get out of town. Take a vacation. Hide. Tell your boss you have jury duty. On Tuesday, Denny's will be after your egg-laying ass because it needs a LOT of your unborn babies for its second Free Grand Slam Day. You might want to go hide with a a few renegade chickens who plan to hide out in a basement during the Denny's chicken slaughter and find out how you can disguise yourself and maybe, just maybe, avoid being forced to pump out baby after baby for the pleasure of egg-loving humans.

You can thank FILTER Creative Group for putting you in this unfortunate situation.

by Steve Hall    Feb- 5-10    
Topic: Super Bowl 2010



Anti-Bacterial Kitchen Cleaner Most Effective Ad of 2009

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Most effective ad of 2009? Dettol's Surface antibacterial spray according to a TNS Research International study which measured how "motivating" ads are. And this ad does motivate. Mostly by graphically illustrating the problem the product solves - the killing of potentially harmful bacteria in a kitchen.

The survey, which measured more than 250 ads over the year, used an "early warning tool" called Mercury to measure how likely consumers are to buy the product or service after watching an ad. TNS claims the study can determine whether the consumer engaged with the ads and how they felt emotionally when they viewed them.

Paul Baker, the head of Mercury at TNS Research International, said: "In 2009, Swine flu dominated headlines and directly affected a lot of people. The awareness of how to keep the flu bug at bay was exceptionally high and Dettol pitched its ad just right."

We love a solution that involves chemicals. We wonder what Method's Shiny Suds would have to say about this product. Oh wait, let's not go there again.

by Steve Hall    Feb- 5-10    
Topic: Brands, Research



iJustine Helps Pimp New Heinz Ketchup Packets

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In a friendly little tit for tat (tweet for twat?) exchange between Amber, Mike and iJustine, Heinz is getting the word out about its new individual serving packaging.

For the first time in 40 years, the ketchup king has redesigned its packets. The new packets, which won't replace but be sold alongside existing packets, are shaped in a way that makes them usable for both dipping and squirting on food.

We're not claiming this is necessarily anything more than organic word of mouth. But if you know anything about Justine, she does love a good burger.

by Steve Hall    Feb- 4-10    
Topic: Social



Gloves Grip, Hands Slap, Fiorina Fails, Arm Shopped

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- An interesting way to illustrate the gripping power of dish washing gloves.

- Like a little butt bongo? Then you'll love this NSFW ad (but safe for YouTube) for Coco de Mer.

- See Carla Fiorina's horrific commercial bid for a California Senate seat.

- When you're stuck with unusable images from a photoshoot there's always PhotoShop.

- Want to manipulate a male model Subservient Chicken-style? Then head over to Wrangler's Manipulate a Man.

- Foursquare just might end up trumping Twitter when it comes to a revenue model.

- That head chef in those new Domino's commercial? Not really the brand's head chef at all. He's the organization's VP of Innovation. But he does run the test kitchen and does wear a white chef coat. So that makes it all OK, right?

- Have an iPhone? Like looking at hot, half-dressed women? Then download Maxim's iPhone app. Pretend to be texting while your ogling hotties.

by Steve Hall    Feb- 4-10    
Topic: Magazine, Political



CBS Stands For Corporate Bull Shit

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Really. It does. According to Raging Grannies who whipped together a little anti-CBS sentiment for the networks decision to accept the Tim Tebow ad but not ads for other causes such as MoveOn or The Light.

The women sing, "CBS - Corporate Bulls Shit , they won't take ads from Moveon or The light , but take three million from right-to-life, they're hypocrites that won't give a voice to womens choice"

Good stuff.

by Steve Hall    Feb- 4-10    
Topic: Super Bowl 2010, Video



OMG! Miley Cyrus's Nine-Year-Old Sister Pimps Lingerie. Not.

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OH MY GOD! Little girls! In "lingerie!" Posing next to a stripper pole! Alert the blogosphere! Call out the cause groups! Notify the evening news! What, wait, why?

Everyone is in an uproar over the 9-year-old sister of Miley Cyrus and some other young girls posing around a "stripper pole" for a line of children's clothing. Everyone jumped to the immediate conclusion: the clothing is lingerie and the marketer is into kiddy porn.

Untrue says Oooh, La La! Couture Founder Annie Dugourd. "The story is completely false...it's a total lie...we don't make lingerie. We just make tutu dresses, tank tops attached to tutus."

Dugourd blames Perez Hilton for blowing the thing out of proportion.

Of course, underage dressing like like they appear to be looking for more than just an innocent pat on the head is entirely another issue.

Story trail: Adland, Boing Boing, CNBC, CNBC, Perez Hilton.

Everyone. Take a deep breath. Exhale. Relax.

Now go on with your boring day.

by Steve Hall    Feb- 4-10    
Topic: Celebrity, Racy, Strange



The Future of Marketing: Idiocracy Meets Times Square on Steroids

Want to know what the not too distant future will look like? Watch this video. It's sort of like Idiocracy meets Times Square on steroids.

by Steve Hall    Feb- 4-10    
Topic: Trends and Culture



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