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Super Bowl to Be Streamed Live on Web and Mobile

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In a first, NBC has decided to live stream this year's Super Bowl on NBCSports.com and NFL.com. The live stream will be ad-supported but with ads separate from the television broadcast. With the Super Bowl being one of the last social viewing experiences and it's likelihood it will continue to be viewed in small crowds, web and mobile viewing is likely to have little impact both on audience numbers and ad revenue.

The broadcast will also be streamed through Verizon to NFL's mobile app. Of the live stream and its added features, NBC Sports Digital Media's Rick Cordella said, "By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC's on-air presentation."

by Steve Hall    Dec-21-11    
Topic: Super Bowl 2012



Amar'e Stoudemire Joins LeBron James in Sheets Campaign

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In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar'e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It's equally as bad as the initial outing from Lebron James but that doesn't really matter. fans will love the work anyway and that's all that matters, right? After all, no one in advertising actually cares about sales do they?

If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.

more »

by Steve Hall    Dec-20-11    
Topic: Celebrity, Social, Video



Weird Ways to Get Fired, Mortar Chalks Boards Holiday Card

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- Another agency holiday card stop motion chalk board-style.

- KLM, you know, the airline that now lets you socially hookup with a seatmate, is out with Passport, an app which "turns people's journeys into inspiring movies."

- Time Magazine has named Jim Beam's Bold Choices one of its top ten TV commercial of 2011.

- Blammo Worldwide unleashes the truth behind the myth of Santa Claus. And it isn't pretty.

- 9 Really Weird Reasons For Getting Fired

- Modea's Wisdom Tree of Wishful Wonders app ties with Facebook, where you can select the friend for whom you need a gift suggestion. Then, after answering a series of (not-so-serious) questions, the app will serve up a gift suggestion for that friend, which can be shared via Facebook.

- Wow. That wasn't very exciting.

by Steve Hall    Dec-20-11    
Topic: Agencies, Mobile/Wireless, Strange



GoDaddy Channels Axe Fallen Angels For Super Bowl Ad

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Every year we wait...with baited breath...for the next Go Daddy Super Bowl spot. Oh wait. GoDaddy CEO Bob Parsons might wait with baited breath. We just anticipate yet another over the top, sex sells approach to Super Bowl silliness.

This year, GoDaddy will run two ads during the Super Bowl. One, called The Cloud, will feature Danica Patrick, who appears to be dressed like an Axe Fallen Angel, and the Pussycat Dolls. Now that ought to be some amped up feminine hotness.

Of the commercial, an excited parsons said, "How can we produce a Super Bowl ad that's fun, edgy, slightly inappropriate and also speak to cloud-based products? Like only Go Daddy can ... trust me, it'll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!"

And we wait with baited breath...

by Steve Hall    Dec-20-11    
Topic: Racy, Super Bowl 2012



'Sex Is No Accident' Campaign Extended to Video

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Earlier this year, MTV Germany, with help from Grey, launched a cartoon-style safe sex campaign that illustrated some pretty ridiculous situation in which a "sex accident" could occur. The campaign has now taken on video form. In three new ads a guy water skis into the backside of a woman, a flying woman falls onto a sitting man and a Vespa crash turns into pool sex. Ridiculously funny.

more »

by Steve Hall    Dec-19-11    
Topic: Racy, Strange, Video



Search for 'Let It Snow' on Google: Link Bait of the Day

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Wait, what? Us? Link bait? Hey, if Mashable can routinely post the same story three different times looking or Google Juice then so can we. Want to know what currently drives the most traffic to Adrants? People who go to Google and search for "do a barrel roll." Why? Because when you perform that search, the site actually does a barrel roll an, well, apparently a lot of people want to see Google do a barrel roll.

Now the latest bit of fun over at Google can be had by typing "Let it snow." Do that and it will start snowing on the site.

OK. Blatant link baiting complete

by Steve Hall    Dec-19-11    
Topic: Online



Lacta Takes Message of Love Mobile

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Lacta, a Greek chocolate brand, has long leveraged the notion of one's love for another in its advertising. From crafting multi-part online love stories to social media campaign, the brand has always been about spreading the love. And now, with help from OgilvyOne Athens, it's out with another method.

The agency created an app that people can use to send messages of love. When the message is received and a Lacta chocolate bar is help in front of the camera, the personalized message appears on the chocolate bar, itself. Through the camera lens, of course.

The creation of the app is a digital representation of existing behavior. It's actually a Greek tradition to write little love notes on the chocolate bar's wrapper. Now people can send these messages digitally too.

more »

by Steve Hall    Dec-19-11    
Topic: Video



Agency's 'Cool' Holiday Card A Yawn-Worthy Snoozer

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So when we receive what's billed as the "coolest Christmas card of the year," we expect something, well, pretty cool. Sadly, we only received "sort of cool" or "far from cool." It's a video. Yawn. It's a song. Yawn. It's from an ad agency. Yawn. It's one of those all text deals. Yawn. It focuses on social media. Yawn. It's for a charity. Yawn. OK, that's always worthy. It's about Santa. Yawn. It bills itself as the coolest Christmas card of the year. Double yawn (for calling yourself cool and...OMG... offending people by saying Christmas instead of Holiday). It's three minutes long! ZZZZzzzzz......

It's one redeeming quality is the stab it takes at Google+ with the lyric, "I also joined Google+ but I think that one's a bust." Anyway, give it a watch. Maybe we're just in a bad mood and you'll love it. We still love you, MGH! Especially the work you did for Marco's Pizza.

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by Steve Hall    Dec-19-11    
Topic: Agencies



Jim Beam Tattoo'd, More Holiday Wishes

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- Jim Beam's Fred Noe, as part of a Strawberry Frog-created campaign, promised to get a tattoo if the brand's Facebook page gained million fans. The page did and Fred got his tattoo. The Jim Beam logo, of course.

- The evolution of television courtesy of UPC.

- If you can't physically be with your loved ones for Christmas dinner, Wieden + Kennedy's Virtual Holiday Dinner will have you interacting in no time.

- Well here's an interesting holiday card. Lights, inflatable characters and a snow machine in one of Design Kitchen's Conference rooms are all activated by tweeting a message tagged #holicray to @designkitchen.

more »

by Steve Hall    Dec-15-11    
Topic: Agencies, Social, Video



Sean Combs And Crew Drink Ciroc in Vegas

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In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.

more »

by Steve Hall    Dec-15-11    
Topic: Campaigns, Celebrity, Commercials



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