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Instagram Creator Featured in Best Buy Super Bowl Ad

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Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley. Best Buy Marketing Director Drew Panayiotou said the brand wanted to focus on tech stars which align more closely with the brand's knowledge of all things gadget.

Of the change in direction, Panayiotou told Ad Age, "Big brands like to hire celebrities. We looked at everyone from George Clooney to Stephen Colbert. We believe the inventors are more than enough. I give those 125 million viewers a lot of credit. I think they'll appreciate the story."

by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012



Downy Remakes Mean Joe Green Spot With Amy Sedaris

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Said to air during pre-game, this Grey-created Downy commercial is a remake of the classic 1980 Mean Joe Green Coke commercial created by McCann-Erickson. This time around the kid is replaced by Amy Sedaris who offers Mean Joe some Downy Unstopables. Begrugingly, Mean Joe accepts and tosses his shirt to Amy. But Amy reacts a bit differently than the boy did in the original

more »

by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012



Will Arnett to Bring MushyMush to Human Brains With Hulu Plus

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Here's the teaser to this year's Crispin Porter + Bogusky-created Hulu commercial. It stars Will Arnett and it doesn't excite us. If he's going to do the same thing Alec Baldwin did last time - which was funny - then it's going to fail. The ad will tout Hulu Plus. Here's hoping Will can at least keep us mildly amused.

Describing the spot, Hulu says, "Sneak peek of the latest, slam-dunk, brain-rotting, alien-nourishing innovation from Hulu. Watch 'TV Star' Will Arnett step brazenly into the spotlight and tempt humanity with @HuluPlus. Game on, Earth. Mmmm ... #mushymush"

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by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012



Volkswagen Debuts Follow Up to 'The Force'

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We think Volkswagen's follow up to last year's The Force is OK. It's certainly not as good. Follow ups rarely are. But we like the direction they took with this follow up which continues the Star Wars theme.

In an extended version of the spot, called The Dog Strikes Back, we see a dog who really, really wants to be able to run after the new VW Beetle but is too fat and too out of shape. So he goes to work training until he's lean enough for the chase.

more »

by Steve Hall    Feb- 1-12    
Topic: Commercials, Super Bowl 2012



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