Anheuser-Busch is one of the few brands that hasn't released its commercials before game time. But we can tell you a few things about what to expect. The brand will air six ads during the dame. Two, Factory and Work (both for Bud Light Premium) will air in the first quarter. Two, Return of the King (Budweiser) and Secret Spot (Bud Light) will air in the second. Eternal Optimism (Budweiser) will air in the third. And Rescue Dod (Bud Light) will air in the fourth.
If Ariana Lima is to be believed in this Teleflora Super Bowl commercial, getting laid by a hottie like Lima...or, more likely, your spouse, partner or otherwise...is as easy as giving a bouquet of flowers. Lima seductively coos to the camera, "Guys, Valentine's Day isn't that complicated. Give and you shall receive." Like anything portrayed in advertising, things are not always what they seem.
Yes, this is a spoof. No self respecting company making stuff for kids would stoop to this tactic nor would any liquor brand stand for it. Nonetheless, it's a humorous brand mashup we can all chuckle over for a few minutes in between our Super Bowl obsessions.
GE will likely be one of the few advertisers in the Super bowl that doesn't go for the silly, the stupid and the plain idiotic. No, GE, with two :45's, will, instead, focus on worker pride, legacy and good old Made in America spirit. One of the spots, Power and Beer turns into an ad for Budweiser at the end. It touches on the GE power turbines that provide the juice Budweiser needs to manufacture its beer.
It'll be a nice break from the game's usual silliness.
Tease, tease, tease. Or reverse tease. It's the theme this year when it comes to the release of Super Bowl commercials in advance of the game. If a brand hasn't already released the full version of their ad - about 15 have - then they've either released a teaser or - a new strategy this year - a long form version of what they plan to air.
Samsung, which plans to air a :90 touting the Galaxy Note in the game has released a :45 teaser to build anticipation. The spot follows Samgsung's current strategy of poking fun at iPhone/iPad-loving hipsters waiting in line for the next greatest Apple release. In the spot, after focusing on the lament those have in line for the new device they were hoping was going to be cooler than it is, one hipster says, "Woah, woah, woah, woah," and points towards what will certainly be some hot chick or another hipster holding the new Galaxy Note.
Well, what can we say about the Kia Super Bowl spot? It's one of the more WTF-inducing commercials we've seen in a while but, hey, it's a dream sequence! Yes, a dream sequence. After a sandman sprinkles a little pixie dust on a sleeping woman and sets her off on a quaint fairy tale, the guy next to her gets a little too much pixie dust sprinkled on him and all of a sudden there's Adriana Lima and an entire stadium full of bikini-clad fans professing their love for him as he drives buy.
Oh and let's not over look Motley Crew, rhino bullriding, Chuck Liddell and a giant submarine sandwich lumberjack competition.
Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.
Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.
Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.
LA-based agency 72andSunny is hard at work on the next Carl's Jr. commercial. The ad will feature Sports Illustrated Rookie of the Year model Kate Upton. Of the selection of Kate, 72andSunny Creative Director Justin Hooper said, "Kate's probably the hottest girl we've ever worked with. We love each of the women we've worked with, but there's something about Kate that's so All-American, so beautiful and very classic."
And of her participation in the campaign, Upton said, "It's the Southwest Patty Melt, and it's one of their classics, but now they're adding a little spice. Adding some jalapeños and making it a little bit hotter. I'm a '50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I'm sweating, and I'm taking off all of my clothes and I'm in my lingerie!"
Hmm. Can't wait to see that. But we'll have to. The spot is lated to air in late February.
- Guess best ass contests, quit smoking bras, tourism bustiers and stuffed animal bras haven't worked for lingerie brand Triumph. They are seeking a new agency.
- Benihana is out with a new commercial that harkens the chain's beginnings when celebrities like The Beatles, Muhammad Ali and The Rat Pack flocked to it.
- The Marketers Ball (called Affiliate Ball when at Affiliate Summit)will return again to ad:tech San Francisco in April. If you are interested in sponsoring the event email Darren Blatt at firstname.lastname@example.org or call 818 825 3972.
- A campaign from Spencers, a personal injury laf firm, features a series of real accident videos on YouTube accidents with the player being challenged to determine whether those involved have grounds for a claim.
- On Monday following the Super Bowl be sure to head over to TiVo where you will find a detailed analysis of hoe TiVo subscribers viewed the game and the ads.
- Ten of the weirdest TV ads in historey.
As you may have heard, the commercial Coke will air during the Super Bowl will depend upon how the game is going during the second quarter. You can also watch the Coke Polar Bears watch the game online and see them react in real time.
Here's one version of the ad.