A new video series called The Future of Publishing has just launched and will examine content creation and content marketing. It's hosted by Murray Newlands VigLink's Oliver Roup. The inaugural episode features Hubpages' Paul Edmondson, Netshelter's Pirouz Nilforough and Yulia Smirnova.
This is gross. It's one thing for a woman to have a fit, hot ass that is capable of doing many things. But to stick a walnut between her cheeks, crack it and then eat it ...all to promote a gym is, well, disgusting.
The killed ideas scenario has been around for a long time. It's been played out hundreds of different ways. Here's another. Murdered children used as a metaphor for killed creative ideas.
Remember the Super Bowl? Yea, we barely do either. But in case you've forgotten, it was in early February and, we hear, there were a lot of ads in the game. One you may recall was M&M's Just My Shell. Well it recently snagged the top spot in YouTube's Ad Blitz, a ranking of Super Bowl commercials. Rounding out the top five were Chrysler's Halftime in America, Bud Light's Rescue Dog, Chevy's 2012 and Doritos' Man's Best Friend.
Check out the stats here.
Radian6 is out with another social media focused white paper, part of the Adrants white paper series. It's entitled The ROI of Social Media: Myths, Truths and How to Measure. The in-depth report will provide you:
- Real calculations and measurements to calculate social media ROI
- The ability to distinguish your brand as a pro in social media ROI
- Real social media success stories and the ROI of each one
- Social media metrics for different professionals - PR, Customer Service, Marketers and more
We've read it and you will, in fact, learn how to measure social media and be provided a formula illustrating exactly how to do so. Social media's great but nothing really matters in marketing unless you know how it worked. This white paper will show you how to numerically state the ROI of your social media efforts. Download it now.
Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.
And now we know what all the commotion was this morning in Grand Central station. Fashion's biggest names (and former Brits), including Victoria Beckham, Anna Wintour, Hamish Bowles, Tamara Mellon, models Karen Elson and Jourdan Dunn, Georgina Chapman and Keren Craig of Marchesa, and David Neville and Marcus Wainwright of Rag & Bone, were standing on the subway platform. They were there with British Ambassador Sir Peter Westmaccott to hype Britain's GREAT campaign, an effort make the rest of the world understand England is still cool even if it's now just a tiny island in the North Atlantic.
Ladies, what would you do if a hunky plumber showed up at your door and said, "I'm here to snake your drain"? How about if another appeared and said, "I'm here to flush your pipe"? And how about if a Barry White-ish voiceover intoned something about a long snake?
Would you invite them into your bedroom and have your way with them? Or would you suddenly realize standing in a grocery store next to Liquid Plumber and fantasizing the whole thing?
We all know Target is the cool place to shop for discounted stuff. And we all know injecting parkour into your advertising is cool too, right? Well perhaps not for much longer. Is anyone sensing this meme is about to jump the shark? We're not faulting the ad. It's actually quite playful and fun. And, as we all know, those of us in the industry get tired of things before the rest of the world even knows they exist. So shall we just sit back and expect to see another year's worth of parkour-powered ads before the industry moves on to something else?
Alright, alright. How can we not cover follow up work to that freakishly amazing Skittles ejaculation video from last July? Directing team Jordan Sharon and Keith Hamm are at it again, this time spoofing Reece's with a freakishly delicious take on child birth. One must simply watch to experience the delightful oddity of this wonder.
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