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Chevy Slams Ford in Apocalyptic Super Bowl Spot

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We all know the world is going to in sometime in 2012, right? After all a movie told us so. So it makes perfect sense a brand capitalize on the notion. And that's just what Chevrolet does in this epic, end of the world scenario which ends with a few guys gathering together only to realize one of their friends didin't make it. Why? He was driving a Ford. Ouch!

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by Steve Hall    Feb- 3-12    
Topic: Super Bowl 2012



Chevy Sonic Gives Bugs A Joy Ride

checy_sonic_sb_2012-1.jpg

Hmm. If only the bugs that got stuck on most car grills where this talkative and friendly. So here is Chevy's Super Bowl commercial for the Sonic. Somehow featuring bugs adorning the grill of the vehicle for a joy ride is supposed to sell the vehicle. We must be missing something. Oh right. This is a SUper Bowl commercial. It's not supposed to make sense.

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by Steve Hall    Feb- 3-12    
Topic: Super Bowl 2012



Importance of Social Media Monitoring Explained

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In this week's episode of Future Of Engagement, we meet Meltwater Group Marketing and Communications Director Kimling Lam. She speaks to host Murray Newlands about the importance of listening to customers, using social for CRM and social media monitoring.

Kimling has been at Meltwater, a social media monitoring company 'natch since 2006. She comes from a journalistic background and has produced and delivered news stories featuring live, on-air shots for KSBW, an NBC affiliate.

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by Steve Hall    Feb- 3-12    
Topic: Video



Pepsi Unleashes Elton John, Melanie Amaro Super Bowl Ad

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Well here it is. And it is quite the extravagant production. We like. Created by TBWA\Chiat\Day and titled King's Court, the ad features X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John. The ad was directed by Noam Murro. Pepsi fans who Shazam the spot during the game will be able to view Amaro's music video for Respect.

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by Steve Hall    Feb- 3-12    
Topic: Celebrity, Super Bowl 2012



How to Build Customer Profiles That Increase Engagement and Conversion

It's widely known tailored online customer experiences based on customer profiling will lead to higher engagement and increased conversion. Look at Apple, Google, Microsoft and Facebook. All of them are directly involved in building customer profiles. Apple has its iTunes store, where it collects customer data and serves as intermediary to other companies selling music and apps. Google's entire business model is built around collecting customer profiles through its free search engine and through Picasa, Google Docs and Android. And Facebook's entire reason for being, apart from giving you a great social experience, is to collect all they can about users so it can serve relavant ads.

What's your customer profile strategy? Do you even have a strategy? Do you even have a database of customer profiles? If not, read on to find out how to leverage customer profiles. And if so, read on anyway. You just might find out how to do it better.

Download this white paper today and learn:

  • Strategic lessons from Facebook
  • How Facebook leverages customer profiles
  • How profiles fuel Online Engagement
  • Building your own profiling strategy

by Steve Hall    Feb- 3-12    
Topic: Research



Vote For Your Favorite Super Bowl Ads on YouTube's Ad Blitz

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Yes, the USA Today Ad Meter will get undue attention next week. But we should really turn our attention to YouTube's Ad Blitz which will ask viewers to vote through February 13. It will then post it's "winning" - and we use that term lightly - spot on the homepage February 18. Check out the promotional video below.

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by Steve Hall    Feb- 3-12    
Topic: Super Bowl 2012



Donald Trump Bested by Century 21's Red Headed Hottie

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Not quite as crazy as Kia which crammed Motley Crew, Adriana Lima, Chuck Liddell, Jeff Leffew, lumberjack and bikini-clad babes into its Super Bowl commercial but this Red Tettemer + Partners-created Century 21 commercial does have Donald Trump, Deion Sanders, Apolo Ohno, a unicorn...and that hot red head.

Yup, Century 21 is out with its Super Bowl commercial

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by Steve Hall    Feb- 3-12    
Topic: Super Bowl 2012



Meet the Creator of Ridiculously Horrible Commercials

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"No one wants to be amazing at something awful. But it happened to me." Those are the words of Todd Bieber who, in his own words, "used to make shitty local commercials in rural Pennsylvania."

He's taking his story on the road with a comedy storytelling routine that will reveal his experiences making these "ridiculously horrible commercials." You can see his work and hear his story at upcoming shows at the Upright Citizens Brigade Theater in New York and LA. Live appearances are Monday, February 6th and 20th at 8PM in New York and Monday, February 27th at 6PM in LA.

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by Steve Hall    Feb- 3-12    
Topic: Events



Jennifer Connelly to Front Shiseido Skincare Campaign

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Oh, Jennifer Connelly. Back in the day - before her Academy Award winning stardom - the girl was just another teen actor with two big assets which she proudly flaunted in the 1990 flick, The Hot Spot, and the 1991 movie, Career Opportunities. And let's not forget The Rocketeer. Watching her on screen was a transfixing experience. It still is. The reaction is just a little different now. A little more grown up.

Anyway, the woman can now be seen as the global spokesperson for Shiseido's skincare line, Future Solution LX. The campaign will debut this fall. Two decades ago, Connelly appeared in one of the brand's product lines which was distributed in Japan.

by Steve Hall    Feb- 3-12    
Topic: Celebrity



E*Trade Baby's Friend Bobby Speed Dates in Nursery

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E*Trade has unveiled its 30-second "Talking Baby" Super Bowl ad. The spot, entitled "Fatherhood," features the E*Trade Baby reassuring a nervous new dad about planning for his newborn daughter's future. The pair are interrupted by Bobby who's having his way with the newborns in the nursery.

Are the baby's tired yet? Or do they have more years left?

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by Steve Hall    Feb- 3-12    
Topic: Commercials, Super Bowl 2012



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