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Ladies, We Have the Perfect Valentine's Day Gift For Your Man

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Ladies, stumped for ideas on what to get your man for Valentine's Day? Yea, yea, yea. We know it's really your day and us guys are supposed to shower you with flowers, chocolates, dinner and the best sex you've had all year but the man in your life deserves something too, right?

Well, if you're feeling so inclined, check out Kirin's Beer Bro-Quet, a bouquet of, yes, beer. Created by Y&R Singapore for Kirin Mini Beer, this lovely bouquet will ceetainly put your man in good spirits and, perhaps, actually give you the best sex you've had all year rather than just phoning it in.

by Steve Hall    Feb-13-12    
Topic: Agencies, Brands, Online, Specialty, Strange



Cause Group Hijacks Popular YouTube Videos

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Acknowledging the well known fact most people would rather watch a fat guy dance, a baby laugh or a cat attack a balloon than consider the serious issues of the world, Ogilvy Cape Town hijacked classic YouTube videos. The agency, which was trying to call attention to the plight of rhinos, re-tooled over 60 popular YouTube videos and republished them using the same titles and tags as the originals but modified the content to include their save the rhino message.

The campaign which, predictably, angered a few, was successful garnering 11,000 Facebook likes, 300,000 views and a 400% increase in petition signatures. Check out the case study video below.

more »

by Steve Hall    Feb-13-12    
Topic: Cause, Video



Social Media Pokes Fun at Self With Future Hipster Video

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Perhaps acknowledging the high degree of foolery that often accompanies the burgeoning segment of social media, SocialMediaWeek has released a promotional video that takes a look ahead to 2062 when a bunch of elderly hipster reminisce about the early days of social media.

Give it a watch and promise yourself things won't end up this way.

more »

by Steve Hall    Feb- 9-12    
Topic: Industry Events, Social, Video



Infographic: Top Ten Ad Campaigns

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There's an infographic for everything, right? Why not for the Best Ad Campaigns of All Time? Wonder no more. College Online has put one together. Nifty how the infographic has become simple link bait for entities that really have nothing at all whatsoever to do with the subject of said infographic.

But...who really care? It's all about pageviews, retweets, likes, plusses, etc., right? So who can really blame anyone?

by Steve Hall    Feb- 9-12    
Topic: Campaigns



A Threesome is a Good Way to Promote Lingerie, Right?

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Agent Provocateur is at it again with its provocative promotions. This time, the brand is employing a threesome who frolic beneath satin sheets while modeling the brand's undergarments. The RSA-created work, which will include a series of three videos, has been described as a "departure from the fierce and overtly sexy world in favor of a softer, more romantic type of erotica."

Well, excuse us but we'd still categorize this work as overtly sexy. After all, what's not sexy about a guy and two girls in a bed together? But Agent Provocateur really drives the point home calling the work "feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colors and romanticism of the collection."

OK. Whatever you say. It's still a guy and two girls having sex together in a bed. We call that sexy.

more »

by Steve Hall    Feb- 9-12    
Topic: Racy



Man and Duck Rap For Phone Freedom

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Old white guys rapping. It's always good for a laugh. With the crazy tagline, "unlock your phone and unlock a chicken," this two minute Albion-created video for telecom company giffgaff features British 80's TV stars Keith Harris and Orville the Duck. Being American we don't get the cultural reference at all but the video is funny. And we like funny.

more »

by Steve Hall    Feb- 9-12    
Topic: Video



Mitsubishi Rides the Storm

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Following up on its Live Drive and helping Mitsubushi set new Guinness world Records, 180LA is out with another project for the car maker called Ride the Storm. For five days, a team of drivers chased storms across six states in three cars. Shot documentary-style by Emmet and Brendan Malloy and guided by Weather underground, the team traversed treacherous winter weather all to prove Mitsibushi's can handle the bad weather.

Check out a video summary of the adventure below.

more »

by Steve Hall    Feb- 9-12    
Topic: Campaigns



Brands: Sponsor Adrants Coverage of SXSW

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If you are a brand that wants to be a part of what's become the biggest marketing event of the year, SXSW, then we can help you do just that. Last year it became clear SXXW had shifted from a geek-focused event to a marketer-focused event. And that shift will continue again this year as brands realize the event provides the perfect combination of B2B and B2C customer connection and publicity.

Adrants will be at the center of the action during SXSW reporting daily on marketing innovation, brand activity, news announcements, product launches, what's discussed in the sessions and learnings from keynote presentations. Get your brand in front of the marketing community with this content marketing opportunity. Specifics include but are not limited to:

  • Intro and outro sponsorship of SXSW-related coverage (website, newsletter, Facebook, Twitter, Google Plus) leading up to the event.
  • Intro and outro sponsorship of each SXSW article (website, newsletter, Facebook, Twitter, Google Plus) we publish during the event (at least one each day of the event).
  • Intro and outro sponsorship of SXSW follow up stories (website, newsletter, Facebook, Twitter, Google Plus) after the event.
  • Content sponsorship of event photography.
  • A TBD number of banner impressions before, during and after SXSW if desired.
  • Pervasive logo placement in site header for duration of event.
Email sxsw@adrants.com for more details, pricing and to lock in your sponsorship now.
by Steve Hall    Feb- 9-12    
Topic: Industry Events



James Franco Films Hot Hipsters For Jeans Campaign

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In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign. Shooting for 7 For All Mankind Jeans, Franco, along with ad agency Lipman have released a teaser that will ultimately end with a full feature length film to debut in May.

The campaign will feature print and digital and will culminate with the full-length feature film. The campaign will feature Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love).

So go grab your favorite mild-altering substance and give this thing a view. You might actually feel yourself right there on the beach with birds flying overhead.

more »

by Steve Hall    Feb- 8-12    
Topic: Campaigns, Celebrity, Commercials



TV's Greatest Night of Ads Takes a (Weak) Stab at Getting Social

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This guest article was written by Dave McMullen, partner and lead strategist at redpepper integrated agency.

The $3.5 million Super Bowl ads have all come and gone, and the conversations - supercharged by social media - are in full swing. Or are they? To get true bang for your bucks in the Big Game these days, brands should do more than entertain; they should get people talking and move them to action.

The days when being voted one of the top commercials in the "Ad Bowl" equaled success are ending. Today, ads are expected to be revenue generators - or at least engage viewers and motivate them to DO something. So, were there any big winners this year? I suppose that depends on how you measure success.

more »

by Steve Hall    Feb- 7-12    
Topic: Opinion, Super Bowl 2012



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