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Sonic's Two Guys Are Back!

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The "Two Guys" who were Sonic Drive In's spokesmen a few years ago are back. It's the culmination of a social meda campaign to bring them back. They were on Twitter, Facebook, YouTube and LinkedIn. Goodby Silverstein and Partners are behind the campaign and they've just released a video chronicling the pair's return.

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by Steve Hall    Feb-22-12    
Topic: Brands



Volkswagen Leverages Love For Safety-Focused Campaign

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With a new safety-focused Volkswagen campaign, Deutsch has taken a bit of a different approach than Crispin Porter + Bogusky did with the brand several years ago. Two new commercials focus on people's mindsets as it relates to automotive safety.

In one commercial, a mother would rather drive her daughter's boyfriend's tricked out lowrider and have her daughter ensconced within the safe confines of a Tiguan. In another, a man obsessed with speed changes his viewpoint as he grows older.

So the shift in approach begs the question. Is focusing less on the shockvertising and more on the importance of loved ones a better strategy for the brand?

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by Steve Hall    Feb-22-12    
Topic: Campaigns



How the World Would Look if Two Year Contracts And Bandwidth Limits Were Applied

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Imagine if cell phone company two year contracts and bandwidth limits were applied to everyday situations. Well to tout just how great 4G internet service provider CLEAR is, that's exactly what Venables Bell & Partners did in a new campaign.

The campaign, which will included TV, radio and POS, includes two commercials, Shirts and Magician. In Shirts, a guy is relegated to giving a presentation shirtless because he's...reached his shirt limit. In Magician, a wife wonders why a magician is sitting at the breakfast table only to find out her husband had to sign a two year contract.

Crazy, right? Well so is having to lock yourself into a two year contract or be throttled by your cell phone company.

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by Steve Hall    Feb-22-12    
Topic: Campaigns



AgencyFinder Says Marketers No Longer Seek Ad Agencies

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This is interesting but not at all surprising. An annual review of website traffic and search criteria at AgencyFinder shows people are more open to solutions from non-traditional marketing service providers than in prior years.

Of the findings, AgencyFinder Chairman and CEO Chuck Meyst said, "If you look at the hundreds of search inquiries we've processed over the last 18 months, you see more and more clients willing to meet with the entire spectrum of marketing service firms - from integrated marketing firms to shops specializing in digital, social, experiential and other mediums."

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by Steve Hall    Feb-22-12    
Topic: Agencies



BloomReach Simplifies SEO, Increases Site Traffic

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Are you a brand that wishes you had a more effective way of increasing the number of customers visiting your site and buying your products? Or maybe an agency hoping to the same for a client? Does SEO give you a headache?

We don't normally pimp technology solutions here on Adrants but we stumbled across an explainer video for a company called BloomReach and chose to dig a little deeper. The company, which claims to be able to increase organic search traffic by 80 percent, "maximizes online revenue by getting the most relevant products and services found on any platform." Basically, it's automated SEO and SEM.

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by Steve Hall    Feb-22-12    
Topic: Tools



Tech School Ad Illustrates Teleportation Can Have Deadly Effects

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Every once in a while something so weird comes along and we love it. Why? Because we get to write WTF?! And we're pretty sure that's what everyone reading this is going to say when they get to the end of this video from Australia's Central Institute of Technology.

The work comes from Henry Inglis and Aaron McCann, a comedy duo from Perth. In the video, the pair teleport from one part of the school to another. All goes swimmingly until close to the end when things go a bit awry.

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by Steve Hall    Feb-21-12    
Topic: Strange, Video



Party Like A Lead King at LeadsCon

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If you're going to LeadsCon...wait, what? You haven't heard of LeadsCon? Guess we can't blame you. LeadsCon is a fairly new, fairly niche conference but it's content is pretty straight forward. It's all about leads. You have heard of leads, right? You know, those contacts you need to gather in order to sell product? Ah, now you see why a conference like LeadsCon might be important?

Now that we have that out of the way, we would be remiss if we didin't tell you we're sponsoring an event at the conference. Yes, it's a party and it's called the Lead King Party. Yea, we know. Cheesy name but this is a leads conference so you figure they have to work the word "lead" into the name of the event somehow, right?

Anyway, the event is Tuesday night, February 28 at Mario Barth inside the Mirage in Vegas. If you're going to LeadsCon, check out all the details and RSVP here. If you're not, then pardon this commercial interruption.

by Steve Hall    Feb-21-12    
Topic: Industry Events



Kayak is For Weird People

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It would seem Kayak is at risk of becoming the travel site where really strange and weird people go to plan their vacations. At least that's what we're beginning to think after seeing Barton F. Graf 9000's work for the brand.

Check out this latest entry which involves a woman who has a thing for a flare gun.

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by Steve Hall    Feb-21-12    
Topic: Strange



Samsung's SSD Angels Fix Broken Relationships

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To tout the amazing speed of the apparently blazing fast Samsung solid state hard drives, the crew from The Viral Factory hit the streets in search of laptop owners. They offered to replace a person's hard drive so they could experience the speed of Samsung's solid state drive. Four "SSD Angels" in an old ambulance approached random people on the street to fix the "broken relationship" people have with their laptop.

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by Steve Hall    Feb-21-12    
Topic: Guerilla



Conference to Explore The Social Consumer

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The Business Development Institute will host The Social Consumer 2012 on March 22 at The Graduate Center of The City University of New York. This half-day conference will showcase specific case studies that demonstrate how brands engage, influence and service consumers through innovative social programs.

This conference will answer the following questions:

  • How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
  • What are specific examples of how brands provide better customer service through social CRM?
  • How do you embrace mobile social strategies including location-based programs to increase sales and strengthen your brand?
  • How are leading brands engaging customers through social games?
  • What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
  • How does Facebook's open graph and the explosion of the "like button" impact consumer marketing?
  • How do leading organizations use and integrate social data from measurement and monitoring programs to shape and refine their marketing and communications strategy?
  • How do leading brands integrate social with their overall marketing, communications, and customer service platforms?

more »

by Steve Hall    Feb-20-12    
Topic: Industry Events



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