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Kate Upton's Cleavage Sells MLB 2K12

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Good God Kate Upton is hot!! OK, now that we have that out of our system we can tell you about Kate Upton's "perfect pitch." The campaign is all about pitching a perfect game and what better representation of perfection is there than than Upton herself?

The 2012 Sports Illustrated Swimsuit cover girl is helping 2K Sports promote MLB 2K12. Along for the ride are Justin Verlander, CJ Wilson, Jay Bruce and David Price all of whom could care less about the game but would love to have Upton and her bulging cleavage wrapped around them.

"Go up...and then around. Up...and then around." Anything you say, Kate. Anything you say.

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by Steve Hall    Feb-14-12    
Topic: Campaigns, Celebrity, Racy



Agora Social Visualizer Delivers Social Media Insight to Nokia Employees

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What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?

That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.

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by Steve Hall    Feb-14-12    
Topic: Brands, Social, Tools



Top Five Reasons Why Brands Should Focus on Earned Media

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The over-saturation of advertising and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. But all is not lost. Earned media, messages passed between consumers as a resulted of an experience with a brand, is gaining momentum. This white paper from Zuberance examines earned media and how brands can use it to their benefit. You will learn:

Earned media is the most trusted and credible form of content for a brand
Social media has amplified the sheer quantity and reach of earned media
Earned media can help improve conversion rates and ROI
In the form of word of mouth, buzz and viral, earned media can have a long lifespan
Earned medis can, in fact, be measured

Download Zuberance white paper, part of the Adrants white paper series, and learn why you should shift a portion of your marketing focus to earned media.

by Steve Hall    Feb-14-12    
Topic: Research, Social



Boyfriend Went Vegan And Knocked the Bottom Out of His Girl

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Secretly all guys would love to have their girl walk around in a neck brace like the girl in this PETA ad that touts the benefits of men going Vegan. After all, what man wouldn't want to be lauded for his sexual performance? Even if his prowess is a bit much for his girlfriend?

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by Steve Hall    Feb-14-12    
Topic: Cause



How to Create High Performing Landing Pages

All your campaigns have an online component, right? Of course they do. But what about the landing pages for your campaigns? Do they perform well? Do you even incorporate landing pages into your campaigns? You should. And you will after you read this Ion Interactive report, part of our white paper series.

Whether it's a PPC ad, an email, or a QR code that prompts someone to click on an offer, the page where that person lands after they click has enormous potential to influence them. The best landing pages hold a visitor's attention and guide them effortlessly towards conversion. This workbook was designed to take you step by step through the landing page creation process. Set goals, think through customer segments, define your offers and measure results. Whether you're B2B or B2C, the strategy in this workbook will help you create better landing pages.

Download the workbook now.

by Steve Hall    Feb-13-12    
Topic: Research



Golden Voiced Ted Williams Delivers Valentine's Day Love

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Starting yesterday and and running through Tuesday, "Golden Voice" Ted Williams is spreading a little bit of Valentine's Day love in a new Twitter campaign from CP+B for Kraft Macaroni and Cheese.

Valentine's Day Tweets from consumers tagged with #VoiceOfLove will go to Mr. Williams' virtual mailbox. He'll record a personalized video reading to the ones he likes in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video.

All #VoiceOfLove videos will be available to view on the Kraft Macaroni & Cheese YouTube channel Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of Kraft Macaroni & Cheese to Feeding America, up to 100,000 boxes.

Ted recorded the following introduction video for the campaign here: http://www.youtube.com/watch?v=8spsLM42f4A&feature=player_profilepage

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by Steve Hall    Feb-13-12    
Topic: Celebrity, Social, Video



Breckenridge Brewery Gives Us The Least Interesting Man

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What took so long? After all, Dos Equis Most Interesting Man has been out there for quite some time. But it seems it's taken a couple of years for the campaign to get spoofed...by another brewer. Check out Breckenridge Brewery's Least Interesting Man created by Cultivator Advertising and Design. He will bore you to death. But he does drink good beer.

Will Dos Equis have anything to say about this homage?

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by Steve Hall    Feb-13-12    
Topic: Campaigns, Commercials, Spoofs



Progressive's 'Save It Forward' Campaign Offers Free Concert Tickets

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A new Progressive commercial featuring The Messenger began airing yesterday. In the ad, The Messenger, a customer-turned-brand-ambassador, offers free tickets to people in line for a sold out concert in Portland. Hey, who doesn't love free tickets?

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by Steve Hall    Feb-13-12    
Topic: Commercials



How Audi Leveraged Social Media With Its Super Bowl Ad

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Yea, yea, yea. We know the Super Bowl's over and everyone is obsessing over the Grammys today but we think it's important you take a close look at how Audi made use of social media in context with its Super Bowl ad. Yea, you know the one. All those vampires extinguished by the car's headlights.

Anyway, Murray Newlands, host of Future of Engagement examined Audi's use of social media, the #SoLongVampires hashtag and the results the campaign generated. Check out the video and results below.

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by Steve Hall    Feb-13-12    
Topic: Social, Super Bowl 2012, Video



Where is the Accountability in Online Video Advertising?

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This guest article is written by by Brian Mandelbaum, founder of Clearstream

Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. Why is that? In an era of virtually limitless online choices, major commercial cyber-buys typically stay in the "safe zone" of ABC, NBC, CBS and Hulu, with perhaps a few other well-known sites sprinkled in.

It's time that the accountability and transparency of traditional broadcast buys find their equivalent in the online world. It's not impossible; despite its reputation as a murky, unregulated medium, the web has made great strides in rating standards for display advertising. Online venues need a similar organizing element--a commonly held, trusted framework for media decision-making.

The reason, of course, is that online video buys don't exist in a vacuum. As with broadcast networks, programming surrounds each video in the form of adjacent site content. That material may or may not complement the advertiser's content. It may be irrelevant, unsuitable or even objectionable.

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by Steve Hall    Feb-13-12    
Topic: Opinion, Video



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