So Mike's Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which...there are links to three new ads...along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.
So we complained about that to Mike's Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, "Just you wait." To which, we said, "Tease!" To which she answered, "#gulity." We like Alex!
So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike's Hard Lemonade and says, "Sometimes you gotta change things up." And that's exactly what happens. In very odd ways. Watch all three below.
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- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.
- The top 100 digital marketing-related boards on Pinterest.
- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.
- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.
- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.
- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.
Somehow touting news radio programming, France's Le Mouv is out with a continuation of its controversial ad campaign which carries the headline, "Not everything was better before." Apparently created by DDB Paris, it's latest entry involves old school condoms and a hell of a lot of puking.
Previous efforts include a poster of a white boy holding a sign which reads, "We will not go to school with negroes."
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The UK's National Centre for Domestic Violence is out with an interactive billboard campaign in Eustis Station. On one board, a man can be seen yelling at a woman. Passersby are asked to drag the man away from the woman by visiting a website on their mobile phone.
When the person does visit and drag the man away, the man progresses across four other billboards along with copy that reads, "an injunction will put distance between victim and the abuser." A fifth board provides a phone number which can be called.
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We will wear sarongs and look so right. We will turn the pool boy into a pool man. Oh really? Yes, really. Well, at least according to this new Orbitz commercial which promises to help people take control of their vacations. And seemingly, to help elderly women educate young pools boys on the finer points of sophisticated sex.
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You've never seen the Guns-n-Roses classic Welcome to the Jungle performed the way its performed in this commercial for Australia's The Star, a Vegas-like resort that promises, "There will be stories."
That's all we're going to say about that. Nice work from Australian shop The Monkeys.
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Barb, a site provides video and imagery from design, advertising, high-tech music and other foms of artistic creativity has produced a video that highlights some of what they feel was the best creativity of early 2012. GIve it a watch. It's an onslaught of visual sensation we think you will appreciate.
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Here's a question for the ladies. Does watching Bar Refaeli frolic and writhe atop her bed, recline in a bathtub and not smoke a cigar make you want to run out and buy underwear for your man? Or does it just make your boyfriend horny and beg for a quickie?
Or does it just make you feel self-conscious about your own less-than-perfect body and want to hurl things at your computer screen in protest over the abject frustration of watching Bar Refaeli's perfection slap you in the face?
And yes, we do know this is an ad for men's underwear. But the question to the ladies still stands because the answer men would give is a forgone conclusion.
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Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.
Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?
That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."
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