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RIM Admits It Was Behind 'Wake Up' Stunt

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Last Thursday we reported on a stunt held at an Apple store in Sydney. Protesters hopped off a bus and stood in front of an Apple store with placards which read, "Wake Up." Samsung was thought to be behind the stunt as the date the Wake Up site was counting down to aligned with an upcoming Samsung Galaxy S3. Turns out, the date differed and actually aligned with the launch of a new OS for Blackberry.

In a statement, RIM said, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia."

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by Steve Hall    May- 1-12    
Topic: Brands, Guerilla



BBH Cleans Up at Webbys

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BBH was named Webby Agency of the Year by the International Academy of Digital Arts & Sciences which announced the winners of The 16th Annual Webby Awards. Webby and People's Voice winners will be honored at the annual ceremony, hosted by Patton Oswalt, on Monday, May 21, 2012, at New York's Hammerstein Ballroom.

BBH snagged 9 Webby wins for their work on 4 different ground projects including Google Music, Google Chrome's Dear Sophie campaign and Asos Urban Tour.

Other agencies that received multiple honors include Wieden+Kennedy (7), DDB (5), AKQA (3), BBDO (3), 72andSunny (3), and Blue State Digital (3).

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by Steve Hall    May- 1-12    
Topic: Agencies, Industry Events



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