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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.
From panels and parties to concerts and conferences, over 200 events will take place next week in New York City during Internet Week New York from May 14-21.
More than 45,000 people are expected to attend the festival which will tout the city's desired leadership position in digital culture, commerce, finance, fashion, media, advertising, and entertainment. Internet Week New York, which is presented by Yahoo!, will feature varied events hosted by a a number of organizations from startups like Tumblr, BuzzFeed, and Warby Parker to veteran companies like Time Inc., IAC, and AOL.
The events will be headlined by a range of thought leaders, including Bjork, Louis C.K., Billy Beane, Barry Diller, Annie Liebowitz, Anthony Bourdain, David Carr and Brian Stelter of The New York Times, and Mozilla Foundation chair Mitchell Baker.
Car aficionados will love this one. Eagle One, with help from Cornett Integrated Marketing Solutions is out with an online car show app on Facebook. Car owners can upload photos of their vehicles, view other car show vehicles and rate many aspects of the car such as wheels, paint job, glass and more. Weekly and monthly prizes are awarded which can be posted to the car owners timeline. Check out the overview video below and the actual car show here.
When we first took a look at this Sprite Shower work Ogilvy Brazil did for Sprite we wondered, "A Sprite shower? That would be a little sticky wouldn't it?" Well, luckily the fluid coming from the shower was water and not Sprite.
The installation was crafted to bring some relief to Rio do Janeiro beach goers who were sweltering under the sun. We suppose they could just go swimming in the water but whatever.
Here's a video tour of Happy Studio, a virtual world for McDonald's in Europe for the brand's Happy Meal. The work was created by Fuel Industries and has gleaned 1.8 million users since its recent launch. Check it out. There's everything a kid could ever want.
Aw, how sweet. We've seen marriage proposals via billboards but not via online banners. In late April Martin Agency Digital Associate Media Director Erica Plotkin was asked to check out what she was told were some errors with one of her client's banners on BBC.com. Right after she saw the banners asking her to marry her ad salesman boyfriend, Scott Sklar, she was surprised by Sklar who walked into her office wearing a tux and made his proposal with help from two violinists.
Over at his new BuzzFeed ad commentator gig, Mark Duffy asks, "How the hell this sells Fiats is a mystery." And he's right. Check out this ad from Leo Burnett Argentina that centers on what is supposedly a quintessential moment in every relationship; the boob job discussion. It's like they filmed the thing in the vein of "Honey, I'm pregnant" but went the route of cleavage instead.
Once the women in the ad tells her man she's getting a bob job, we are treated to the man's long, slow, swan dive-like fantasy into...well...just watch the spot. You'll see what happens.
But should this man really be this happy? Hey, we like deliciously gigantic wobbling breasts that burst forth from their top and wobble tantalizingly with every movement a woman makes just as much as any other guy. But fake boobs? Is that really something to get excited about? Immovable objects that, well, look totally fake? To each their own we guess. Personally, we prefer the real thing.
This year, mom's can switch things up a bit and urge the man in their life to offer them something a bit different this Mother's Day. Mr. Clean is out with a promotion that aids women and men in getting and giving a Mother's Day gift with substance; a maid.
Of course, all of this is a bit sexist. After all, Mr. Clean is making a big assumption. They're assuming the woman in the relationship is the clean one. That's not always the case. Buy, hey, let's not get our panties in a bunch. Let's just appreciate the gesture.
Desperate Housewives star Eva Longoria will appear in a Sheba cat food commercial. In this behind the scenes look, Longoria talks about the plot of the commercial as well as the joys of working with her co-star, a cat.
Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.
What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.
Borrowing the tagline from a 2005 Irish Road Safety Authority PSA, one of the best and most gut-wrenching we have ever seen, is a new PSA from the New Zealand Transportation Authority. The PSA focuses on the damage the bosy can sustain even when all the proper safety restraints are in place. All true but the PSA lacks the emotional impact of the Irish version which focused on the tragic human loss unsafe driving can cost.
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