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Olive Mobile would like us all to know just how amazing their Infiniti JX tablet ad is. Using the gyroscope technology inside the iPad, they crafted a 360 degree interior experience of the vehicle without need for an app download they claim is a world first. It certainly might be an awesome experience but viewing the ad might also make you look like some gamer idiot trying to up his points while walking down the sidewalk.
Attention creative geniuses! Lozenge brand Luden's is looking for fans to create a video of an original jingle and upload it to the Luden's contest website. Winners will have the chance to have the jingle heard in a new campaign and win prizes including $2,500, tickets to see one TV's top talent search shows, Luden's products and other goodies. So if you have some extra time and want $2,500, give it a go.
Really? Really? Hey, we're all for advertising casting a warm and fuzzy glow on life but how many commercials featuring the chance hookup can you watch before you start feeling like a loser? Hey, if we could meet hot women like the guy in this Corona commercial does in the grocery store we wouldn't be so bitter.
Trouble is, the only women we tend to see in the grocery are fat, ugly and in no way, shape or form hot. OK, a bit of an over generalization but even if the store was teaming with hot women, they'd probably slap us in the face if we approached and tried to make some witty comment about the melons she was picking out.
Fuck, maybe we are just a loser. Thanks Cramer-Krasselt!
Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.
Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.
For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.
So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.
Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.
If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans. After all, if your brand isn't on Facebook, you might as well hang a giant Going Out of Business sign on your website. Totally untrue, of course, but don't tell all those gurus currently pimping book on the topic.
That said, it can't hurt to know what all the hoopla is about and how to easily get your brand on Facebook if you deem that a worthy component of your marketing efforts. And since we're here to help make your job easier, we have a white paper on the topic to share with you.
Last week San Francisco residents passing through Justin Herman Plaza today got a bit of a surprise. Overnight, Tourism British Columbia, with help from Dare and Citizen Relations,erected the BC Moments Machine - a 14-foot tall, 10-foot wide vending machine. The machine will be offered items like mountain bikes and made in BC surfboards.
The BC Moments Machine is part of the 100 BC Moments Campaign that urges travellers to experience what BC has to offer. In 2010, Tourism BC installed an urban zipline across Justin Herman Plaza.
Here is a beautifully simple and compellingly powerful concept from TBWA for Amnesty International. To convince people their signature is a powerful tool against human rights violations, the guard in this ad gets a bit more than he expects as he's torturing his prisoner.
The ad, directed by Cyrille de Vignemont and produced by Wanda, carries the tagline, Your Signature is More Powerful Than You Think. Indeed. Well done.
What's a facial grooming brand to do when there's no facial hair to groom? The obvious choice might be to simply skip that market and move on to one in which facial hair is more prevalent. In order to create the need for its facial grooming products, Philips, with help from OgivlyAction in Taiwan, launched a very low tech but very effective campaign which got men thinking about growing facial hair.
Without any apps or downloads or the need for an internet connection, OgilvyAction convinced 95% of targeted men to change their mind about facial hair, achieved a 25 percent redemption rate and brought the cost per contact down from $64 to $2. Impressive. Kinda makes you wonder what the big deal is about this whole internet thing.
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