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How can publishers make money off brands wanting to engage with their readers without annoying their readers? How can brands use content to further their marketing goals? In this Future of Publishing episode, Murray Newlands of Influence People and Oliver Roup of VigLink explore just that and how these relationships should be monetized by the publisher. With them are guests Daniel Ha of Disqus, Dan Gill of Huddler, and Jordan Kretchmer of Live Fyre.
Today Visa, with help from TBWA\Chiat\Day, has launched a new campaign that invites people around the world to cheer for their favorite Olympic athlete. Well, as long as they're one of the brand's Team Visa Olympic hopefuls. Fans can create and submit a "cheer" in the form of a post, photo or video on Visa's Facebook page.
As pundits and critics argue whether or not social media is reason Pepsi recently lost market share, the brand is out with a new, global campaign that, well, leads one to believe Pepsi now causes hallucinations, stops time, allows for teleportation or just plain fucks with your mind. What other conclusion could one come to after viewing this :90 from TBWA\Chiat\Day?
This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.
Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.
Here's a quickie. JWT Sydney created some outdoor signage for Kellogg's Crunchy Nut Corn Flakes. The execution has the cereal box inside glass casing along with several spoons attempting to find there way to the cereal. Now if only the unit dispensed actual cereal. The work is supported with other outdoor, radio and TV.
And here we go with yet another copycat scenario. This time it comes from Anna Echiverri who, when a student at SVA, created some work for Nike which you can see here. It's a bench without a seat to encourage runners to keep running.
Now we see work from F/Nazca Saatchi & Saatchi for Nike displayed on Creativity Online that's, well, identical in concept to Echiverri's original work. Her work may have been noticed by the agency as it won a Bronze student award at CLIO 2009 and an ANDY Gold in 2009.
Of course it's entirely possible this same idea originated separately, on its own at two separate times. After all, it's not a stretch to conceptualize the removal of a place to sit as a motivator to keep running.
So Mike's Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which...there are links to three new ads...along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.
So we complained about that to Mike's Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, "Just you wait." To which, we said, "Tease!" To which she answered, "#gulity." We like Alex!
So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike's Hard Lemonade and says, "Sometimes you gotta change things up." And that's exactly what happens. In very odd ways. Watch all three below.
- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.
- The top 100 digital marketing-related boards on Pinterest.
- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.
- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.
- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.
- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.
Somehow touting news radio programming, France's Le Mouv is out with a continuation of its controversial ad campaign which carries the headline, "Not everything was better before." Apparently created by DDB Paris, it's latest entry involves old school condoms and a hell of a lot of puking.
Previous efforts include a poster of a white boy holding a sign which reads, "We will not go to school with negroes."
The UK's National Centre for Domestic Violence is out with an interactive billboard campaign in Eustis Station. On one board, a man can be seen yelling at a woman. Passersby are asked to drag the man away from the woman by visiting a website on their mobile phone.
When the person does visit and drag the man away, the man progresses across four other billboards along with copy that reads, "an injunction will put distance between victim and the abuser." A fifth board provides a phone number which can be called.
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