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We will wear sarongs and look so right. We will turn the pool boy into a pool man. Oh really? Yes, really. Well, at least according to this new Orbitz commercial which promises to help people take control of their vacations. And seemingly, to help elderly women educate young pools boys on the finer points of sophisticated sex.
You've never seen the Guns-n-Roses classic Welcome to the Jungle performed the way its performed in this commercial for Australia's The Star, a Vegas-like resort that promises, "There will be stories."
That's all we're going to say about that. Nice work from Australian shop The Monkeys.
Barb, a site provides video and imagery from design, advertising, high-tech music and other foms of artistic creativity has produced a video that highlights some of what they feel was the best creativity of early 2012. GIve it a watch. It's an onslaught of visual sensation we think you will appreciate.
Here's a question for the ladies. Does watching Bar Refaeli frolic and writhe atop her bed, recline in a bathtub and not smoke a cigar make you want to run out and buy underwear for your man? Or does it just make your boyfriend horny and beg for a quickie?
Or does it just make you feel self-conscious about your own less-than-perfect body and want to hurl things at your computer screen in protest over the abject frustration of watching Bar Refaeli's perfection slap you in the face?
And yes, we do know this is an ad for men's underwear. But the question to the ladies still stands because the answer men would give is a forgone conclusion.
Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.
Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?
That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."
So Arnold created a billboard for McDonald's to promote the restaurant's new banana bread. The billboard shows an image of the bread with a cut slice affixed to a portion of the board that, itself, looks cut off from the rest of the board. It's an effective use of a billboard extension.
But, more interestingly, passersby are calling McDonald's to inform them the billboard is falling down. Apparently, they don't know what a billboard extension is. Oh well. Anything for publicity, right?
Clad in thigh high stockings, lacy black lingerie and a form fitting white shirt, Megan Fox seductively peers out at us in a convincingly inviting manner that leads one to believe she'd have no problem at all if we crawled across the bed and slid our fingertips up her exposed thigh while leaning in to...oh wait...sorry....this is an advertising article. Sorry, thought I was filing my Playboy piece for a second there.
Anyway, back to the ad. Yes, this is an ad. For Sharper Image. We're not sure it's going to convince anyone to actually shop Sharper Image. More likely, it's going to cause quite a few guys...and girls...to close their eyes and fantasize what it would be like to lay in that bed with Megan and...oh wait...still an advertising article. Must. Stop. Now.
- Cindy Crawford is in a new JCPenney ad campaign with her mother and her daughter.
- Pepsi is bringing Michael Jackson back from the dead and using him in a new upcoming ad campaign.
- The story behind the Red Tomato Pizza VIP Fridge Magnet. Remember? You push a button to order your pizza.
- Here's that video from CHI&Partners for Every Mother Counts that urges all mothers to become silent on Mothers Day in some sort of protest to get mothers recognized. Guys around the world are cheering right now. An entire day without their woman nagging them.
- A new campaign for Accountemps.
- Here's some parodies (one, two) of the Clorox Bleachable Moments campaign.
- Here's some inspirational work for the Candian Paralympic Committee
Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.
The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.
Isn't the sole purpose of drinking Jagermeister to get trashed out of your mind? After all, what other purpose does the drink serve? It's not like it actually tastes good or anything. So why has the brand, for its first-ever U.S. TV campaign gathered together the likes of Keyshawn Johnson, Kerry King, Freddie Roach, Mike Lingerfelt, Mister Cartoon, Nathan Fletcher and recently inducted Rob Smets for an all out manly man-fest.
But...here's the thing. These guys are really successful. Are we to believe they actually still drink Jager as opposed to, oh, say, some fine scotch?
Oh wait. According to the press release, "Jägermeister is a strong drink for strong men, with strong bonds." OK. It all makes perfect sense now.
Anyway, the spot, created by LA-based Mistress, breaks today and can be seen on FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports. Supporting the TV buy will be online efforts on Complex and VICE as well as outdoor
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