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Direct Mail: Still Thriving in a Digital World

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This contributed article is written by Jacob Beckley, VP of Innovation at Fusion92, a full service digital marketing agency located in Chicago.

Is direct mail dead? Is it on its way out? What's the future? Many marketers are being asked these questions from their clients on a regular basis. Whatever the response, direct mail still accounts for over 50 percent of the US marketing spend according to the DMA and, on average, still pulls the best response rates out of any other marketing medium.

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by Steve Hall    Jan-15-13    
Topic: Direct



Art Directors Club Call For Entry Deadline January 25

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Everyone loves an award from time to time, right? If you are planning on submitting the advertising masterpieces you have created over the past year to the Arts Directors Club 92nd Annual Awards, now is the time to do so. The call for entry deadline is January 25 so get crackin' and head over to the Entry section of the ADC website and follow the steps to enter your work.

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by Steve Hall    Jan-14-13    
Topic: Industry Events



Welcome to the Ad Agency Pronunciation Guide

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Having trouble pronouncing some ad agency's names? Well, never fear. The Agency Pronunciation Guide is here. Yes, it's as stupid as it sounds but it's mildly funny. And in case you're wondering about the taxonomy of agency names, check out this infographic from British creative team Rob Donaldson and Joe Dennett.

The duo broke down agencies into five main categories (Founders, Alpha Numeric, Inanimate Objects, Place and Living Things) and several subcategories. Check out both the pronunciation Guide and the Agency Taxonomy below.

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by Steve Hall    Jan-14-13    
Topic: Agencies



Astronauts Trump Firemen in Axe Space Promotion

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A new campaign from perennial purveyor of deodorant for prurient-minded middle school boys, Axe, is recruiting 22 people for its Axe Apollo Space Academy. The brand even hired Buzz Aldrin to announce the campaign in a video.

An additional ad in the BBH London-created campaign, which illustrates just how preferable an astronaut is to a fireman, snubs a fireman who, after saving a woman from a fire, gets dumped for an astronaut because, well, according to the campaign, "nothing beats an astronaut, ever."

The campaign's no Red Bull Stratos but the appearance of Aldrin does lend some seriousness to the silliness of whether or not an astronaut is, indeed, more desirable than a fireman...who risked his life to save this foolishly fickle woman.

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by Steve Hall    Jan-11-13    
Topic: Campaigns



We Know Not Why Jack Daniels Converts Barrel Into Snare Drum

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OK so we're watching this new, Arnold-created Jack Daniel's ad in which a Jack Daniel's Tennessee Whisky barrel is deconstructed and turned into a snare drum and all we can come up with is, "Why? Why? Why?"

Seriously, why? Does whisky make a better snare drum? We don't think so. Because if it did, all snare drum manufacturers would be buying up old whiskey barrels and converting them.

Of course, this is advertising so logic and common sense take a back seat. The barrel deconstruction and reconstruction is simply an excuse to hold a contest in which entrants can win the drum...and tickets to a Zac Brown Band show.

Remind us again...how does this sell whiskey?

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by Steve Hall    Jan-11-13    
Topic: Promotions



Avis Invents Retractables Skis For Stealth Ad

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As a skier I'd love a product like this. Skis that retract into the ski boot so you don't have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.

The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.

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by Steve Hall    Jan-11-13    
Topic: Spoofs, Strange



Garnier Fructis Delivers Bearded Optical Illusion

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We like this Publicis Switzerland-created campaign for Garnier Frustis' "for any hair type" shampoo that features guys with long beards that aren't really beards and aren't really attached to the guys. Look closely at the ads and you'll see what we mean.

Copyranter thinks the campaign will win a Gold Lion at Cannes this year. It just might. Whether or not it sells any shampoo is, as always, of no concern to anyone.

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by Steve Hall    Jan-11-13    
Topic: Strange



Roommates Get Intimate in New Kayak Ad

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In yet another hilarious, new Kayak ad, Barton F. Graf 9000 delivers the twisted goods. In this ad, we have two roomates getting intimately close to one another to experience the full on goodness of Kayak's Search One And Done goodness.

Depending upon your interests, you may or may not want to wear a sweater while planning your next trip on Kayak.

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by Steve Hall    Jan-10-13    
Topic: Commercials, Strange



Kaley Cuoco Teams With William Shatner in New Priceline Ad

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It would appear The Big Bang Theory star Kaley Cuoco is the new ad babe. Hot off signing a deal to appear in a Super Bowl ad for Toyota, Cuoco will appear in a new ad for Priceline. And Shatner is back after having been dropped from a bridge during last year's Super Bowl.

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by Steve Hall    Jan-10-13    
Topic: Celebrity, Commercials



How to Crush Your Competititors With Social Media in 30 Days

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Social media is a competitive landscape that many argue can make or break a company's marketing.

Social Media in the U.S. has increased 356% in six years. These days the question isn't should you use social media or not. It's is your use of social better or worse than your competitors?

Inbound marketing company HubSpot has published an eBook, How to Crush Your Competitors on Social Media in 30 Days, which will teach you the following:

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by Steve Hall    Jan- 9-13    
Topic: Research, Social



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