Well it wasn't all glamour and glitz last week in Cannes. It seems some actual work was completed, at least among 60 CMOs who participated in the Adobe-chaired Marketing2020 round table which examined the role and creation of purposeful brands, the structure, role and capabilities of marketing, how to analyze big data in marketing, the role of the CMO and collaboration with agencies. The group also discussed findings from the Marketing2020 Study which found:
The One Club and WNET have teamed to produce The Real Mad Men and Women of Madison Avenue which will debut June 30 at 8PM on THIRTEEN. Inspired by AMC's Mad Men, The Real Mad Men and Women of Madison Avenue, hosted by Isaiah Mustafa, chronicles the growth of the advertising industry from the 1950s through today and will feature Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants.
Also featured will be some of today's advertising luminaries including Gerry Graf , David Lubars, Tham Khai Meng and David Sable as well as Mediapost advertising critic Barbara Lippert and Interactive Advertising Bureau President and CEO and former New York Times ad reporter Randall Rothenberg.
Well this isn't news. Everyday at the Adrants offices, the interns sport the highest of fashion in the form of short skirts (pleated plaid minis always win), Daisy Dukes, midriff-baring crop tops, cleavage-enhancing (not that these top-heavy ladies need it) halter tops and gam-glamorizing high heels of epic proportion.
Seems like Launchpad NYC wants to get in on the action and challenge our interns by launching a blog, Office Outfit Challenge, that highlights the high styles of "5 advertising darlings" in some kind of daily effort to "pull off a fashion magazine miracle.
Hmm. Elevating an automobile to the level of mankind's varied and stellar achievements is a tall order. Granted, it's no small feat to create a great car but to equate it to space travel and other such lofty human endeavors is, well, a bit pompous. Now don't get us wrong. This Mullen-created campaign for the 2014 Acura MDX, "Made For Mankind," is great work. It's inspiring and thought-provoking.
A little bit Red Bull Stratos and a little bit Hill Holliday-created Infiniti from back in the day, the campaign -- if you can get through it without smirking -- is one that will endear you to the human race and give a a warm and fuzzy feeling about what we, as humans, can accomplish when we put out minds to task.
The campaign broke Friday with, of course, a Vine teaser. Outdoor, print and online will round out the campaign.
OK so it's time to put the "seriousness" of Cannes Lions behind us and get back to what's "truly important" in advertising; hot chicks in bikinis lip syncing pop sings. If you recall, the Miami Dolphins Cheerleaders did Carly Rae Jepsen's "Call Me Maybe" -- much like everyone else in the world did. Now they are back in full bootylicious bodaciousness doing Taylor Swift's "22" while cavorting in bikinis and cheerleading garb.
The "Call Me Maybe" video promoted the team's calendar. This video promotes a chance to meet the ladies at the Dolphins Opener on September 22.
In more pressing news, 111 Minna now serves Red Door Coffee, seven in ten people in the UK now own a smartphone, the Samsung Galaxy S4 is -- wait for it -- now available in five new colors, a BuzzFeed partnership with GE now lets readers view the site in "flight mode," mobile marketing will hit $400 billion by 2015 and, of course, Mad Men ended its season last night.
Well it was pretty clear this was going to happen and it did. "Dumb Ways to Die," created by McCann for Melbourne Metro Trains Melbourne has won the Canes Lion Integrated Grand Prix, its fifth Grand Prix this week. The work is said to have been the most shared PSA in history and is attributed to reducing train accidents and deaths by 21%.
The integrated campaign included the famed video, radio, print, outdoor and a top ten song on iTunes. Hell, my daughter's friends are singing it. Now that's a serious cultural achievement let along an advertising achievement.
Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation.
Only one jury, Creative Effectiveness, has equal representation with 8 men and 8 woman.
The juries with the least number of women include Mobile with just one women to 12 and both Innovation and Film Craft with just one woman to nine men each.
While women have certainly made inroads in the marketing and advertising space, it would seem this is not fairly represented in jury make up. When upwards of 70% of household spending in controlled by women, according to The Boston Consulting Group, it would seem all that more important to have women included in the judging of work that is developed to reach them.
Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who's recently got his mojo back after popping a few pills.
Phil, one of those guys who should never be overly confident and should always gracefully shrink into the background, has become overly confident with the ladies after having taken Dynafil. In the videos. we are treated to Phil's cringe-worthy antics such as an attempt at witty reparte with a video store clerk and overly obsequious flirtation with a babe on the beach all while wearing shirts that are too tight and shorts that are too short.
AKQA has announced the winners of its annual Future Lions competition at Cannes Lions International Festival of Creativity in France today. Winners of the Future Lions, which celebrates forward-thinking ideas for brands without media, technology or audience constraints, can be seen below. Stellar work.
Hosting this year's Future Lions ceremony was by James Hilton, co-founder and CCO, and Ajaz Ahmed, AKQA's founder and CEO.
Of the awards, Hilton said: "Future Lions, in its eighth year, has yet again showcased five incredible ideas that inspire and impress. Throughout all the entries submitted, we saw a clear desire to provide tangible benefit to the audience. By applying technology and creative thinking to a range of problems, Future Lions 2013 winners have demonstrated the power and impact brands can have when they make people's lives better."
In reaction to a recent survey of 7,000 U.S. mothers which found 42% suffer from "Pinterest stress," Planet Fitness, purveyor of the Judgement Free Zone and No Gymtimidation philosophy, aims to help de-stress the web with No Pintimidation.
It's a Pinterest-based effort that starts by pinning perfectly imperfect images that people can feel good about. The effort was developed with Philly-based agency, Red Tettemer + Partners.