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How to Ensure Your Marketing Budget Delivers the ROI Your CEO Expects

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It's no surprise that marketers are now talking about revenue now more than ever before. Marketing is increasingly on the hook to generate (and more importantly, prove) that the programs it puts in place have a direct impact on overall revenue. Often, the budget they are given by executive leadership -- most likely based on last year's numbers -- is the "pole in the ground" around which all their activities revolve.

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by Steve Hall    Jun- 5-13    
Topic: Research



Swiffer Apologizes For Putting Rosie the Riveter Back in the Kitchen

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In reaction to public outcry over Swiffer's use of iconic feminist image Rosie the Riveter, who, in a 1943 Westinghouse Electric ad campaign, urged women to get out of the kitchen and work during World War II, the brand has issued an apology and promised to remove the image from its website.

The image appeared on the brand's Swiffer website and in ads promoting Swiffer's steam cleaner.

Of the brand's seemingly incomprehensible reasoning behind using the image, Boing Boin Publisher Jason Weisberger said, "I love the clear tribute to an important historical image done in such a way as to piss on its legacy."

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by Steve Hall    Jun- 5-13    
Topic: Brands



Domino's Delivers Pizza With Drone

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The impracticalities of this particular approach to delivering pizza are countless but as a publicity stunt, this is one of the better ones. Domino's in the UK, working with T and Biscuits and helicam company AeroSight, created the DomiCopter, an 8-blade drone design to deliver pizza aerially.

In a video posted Monday, we see a couple of pizzas being flown a great distance to a home at which a person takes delivery. As one YouTube commenter points out, impracticalities are many not the least of which includes the fact you can't get near these things to take delivery unless you want to risk serious injury.

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by Steve Hall    Jun- 5-13    
Topic: Guerilla



Chevy Reduces Women to Color-Obsessed Shopoholics

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Because, after all, we know fashion conscious women always choose their vehicle for its color and not its performance. And they obviously don't know how to drive right either. And all they like to do all day long is shop. And eat chocolate. But if we are being shallow and choosing, I'll take the leggy brunette in the pleated miniskirt.

The ad comes to us courtesy of Commonwealth. It was shot by Angus Wall and produced by Elastic

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by Steve Hall    Jun- 4-13    
Topic: Commercials, Racy



Hot Surfer Girl Attacked by Plastic Sea Monster

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Working with Surfrider Fundation, Australia's Arnold Furnace has created a campaign to raise awareness of plastic pollution in the world's oceans. The Surfrider Foundation is a non-profit organization dedicated to the protection of waves and beaches.

The ads themselves are beautiful surfer shots married with shots of actual trash.

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by Steve Hall    Jun- 4-13    
Topic: Cause, Racy



Carl's Jr. Courts Disgruntled McDonald's Customers With Burger Offer

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In reaction to social media outrage over McDonald's discontinuing its Angus Third Pounder burger line, Carl's Jr and Hardee's CEO Andy Puzder offered his sympathy to McDonald's customers in an open letter that ran in USA Today and The Wall Street Journal. Coming to the aid of disgruntled and distraught McDonald's diners, Puzder is offering people a $1 off coupon for Carl's Jr.'s and Hardee's' 100% Black Angus Six Dollar Burger. The coupon can be downloaded at ReclaimYourAngus.

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by Steve Hall    Jun- 4-13    
Topic: Brands, Social



Baby's Penis Fears Yawning Mohel

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Red Urban -- in collaboration with Untitled Films and Rooster Post -- has launched a new campaign for Toronto-based 23 Degrees Roastery which highlights a few awkward moments which resulted from people forgetting their morning cup of coffee.

Three online spots show coffee-deprived individuals yawning at very inappropriate times. In one spot, exhaustion prevents a doctor from delivering some terrible news in a sensitive manner. In another, a bomb squad lets the clock run out as their yawns become contagious. In the third, an overly sleepy Mohel about to perform a circumcision doesn't exactly inspire confidence in the baby's family. The spots end with an appeal from 23 Degrees: "Please don't forget your coffee."

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by Steve Hall    Jun- 4-13    
Topic: Campaigns



The Perfect Father's Day Gift: Bacon

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Working with 360i, Oscar Mayer is out with a hilarious spoof of our love for bacon. In the video, we hear from Phil Roudenbusch who is Oscar Mayer's "bacon cut and design chief." He asks, " Bacon. Is there anything more noble?" Of course there isn't.

360i, which has done wonders to bring Oreo into "the social age," aims to do the same for bacon. Although we think bacon does quite well on its own in internet circles.

The video, which centers on the theme "Say it with bacon," goes on and on and on obsessing over the qualities of the perfect strip of bacon and how, well, bacon just might be the perfect gift, shoving aside such other mundane gifts as diamond rings and pendants.

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by Steve Hall    Jun- 4-13    




Dollar Shave Club Wants to Wipe Your Ass

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Dollar Shave Club, which recently introduced a whole new way for men to buy razor blades, has introduced One Wipe Charlies. Yes, butt wipes for men. Apparently, it's a thing. That thing being men wiping their ass with wet baby wipes instead of toilet paper.

Capitalizing on that trend, and furthering his quest to "own the bathroom," Dollar Shave Club CEO Michael Dubin is out with another crazy, poop joke-laden promotional video which he, of course, refers to as "number two."

All manner of bear shitting in the woods humor ensues.

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by Steve Hall    Jun- 4-13    
Topic: Video



Captain American Saves Cleveland From...Well...Captain America

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It's alway cool to have a major film shot in one's home town. That is, until you have to drive to work and a 15 minute commute turns into an epic two-and-a-half hour road rage. To ease tensions, Cleveland-based Brokaw worked with Cleveland's RTA this morning to hand out vouchers for free rapid transit passes.

Cute as this promotion is, we're thinking a giant billboard of Scarlett Johansson might have done more to calm the nerves. But, hey, who doesn't love a free ride on public transportation?

by Steve Hall    Jun- 4-13    
Topic: Guerilla



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