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Expedia's Moving Same-Sex Marriage Video to Air on TV


Timed to coincide with the Supreme Court's pending decision on DOMA and Proposition 8, Expedia is releasing "Find Your Understanding," a video about same-sex marriage created by 180LA, on television for the first time starting today. The online video, which debuted last October has been viewed 2,533,874 times on YouTube and has been featured in major media news outlets.

The film follows a father's journey, both literal and figurative as he confronts his conflicting emotions around his lesbian daughter's same-sex marriage. Through his trip to her wedding, he ultimately finds his understanding.

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by Steve Hall    Jun- 6-13    
Topic: Brands, Cause

How An Explainer Video Can Increase Conversion by 20%

In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for search marketing company Ibenta.

In the whitepaper, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun- 6-13    
Topic: Research, Video

James Van Der Beek Over Acts For Cars.com


For its latest entry in its All Drive, No Drama campaign, Cars.com has employed James Van Der Beek, heart throb from Varsity Blues and Dawson's Creek, to add some drama to a commercial that touts the fact buying a car with Cars.com is, well, drama-free.

In the ad, when an exchange between a customer and a car dealer isn't quite dramatic enough, the car dealer brings in Van Der Beek to deliver a dramatic line from Varsity Blues. Sadly, Van Der Beek has never been, shall we say, a very dramatic actor.

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by Steve Hall    Jun- 6-13    
Topic: Celebrity

Twitter Signs Data-Focused Partnership Deal With WPP


Following its recent preferred ad position deal with Starcom MediaVest in April, Twitter has signed a deal with WPP. The deal will enable WPP and it operating units -- GroupM, Kantar, Wunderman and others -- to access Twitter's treasure trove of data and incorporate it into WPP media and analytics platforms.

Of the deal, WPP CEO Martin Sorrell said, "Twitter's relevance continues to grow - not only as a social platform, but also as a window into consumer attitudes and behaviour in real time. We are delighted to announce this very wide-ranging strategic partnership and to ensure that Twitter data is a key ingredient in many of our disciplines. We look forward to leveraging the platform in a variety of ways for our clients around the world."

The deal fuels Twitter move into the Big Data space and its deepening marriage with the marketing and advertising community.

by Steve Hall    Jun- 6-13    
Topic: Agencies, Social

This Cesar Dog Food Ad is the Best Dog Food Ad You Will Ever See


Dog food ads. Usually silly stupid things with pets and their owners acting dumb and doing idiotic things. Not this UK-based commercial for Cesar dog food. Perhaps one of the best dog food commercial we have ever (and will ever) see.

Entitled, Love Them Back, the commercial's emotional appeal is fueled by Tom Hodge's Walk Through The Village.

The ad is a testament to the loving bond that can form between animal and human even in the face of devastating loss.

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by Steve Hall    Jun- 6-13    
Topic: Best, Commercials

Would You Ride A Roller Coaster With Your Mouth Open?


The visuals in this Cedar Point commercials are, well, disturbing. Then again, most people don't normally have a camera in their face when they are riding a roller coaster. Because if they did, they'd look like these freaky people in this amusement park's commercial.

Although we're not quite sure whey you'd want to ride a roller coaster with your mouth open. You never know what will end up in your mouth.

Somehow we think there will be a porn spoof of this shortly. Or, better yet, maybe a dental spoof that touts the fact clean teeth are paramount when riding a roller coaster and getting snapped by the coaster cam.

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by Steve Hall    Jun- 6-13    
Topic: Strange

Crispin Porter + Bogusky Aims to Redefine #FML For Jell-O


- Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.

- ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.

- In a recent survey, IBM found 39% of "leader" companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-"leader" companies do the same.

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by Steve Hall    Jun- 5-13    
Topic: Research

Google Introduces Extension Enabling Brands to Add Images to Search Ads


Google, today, announce the beta launch of an extension that will allow businesses to add images alongside AdWords search ads. Up until now, Google's search ads have been text only.

Noting that one in sex searches on Google provide results with images, the search giant concludes people want a richer experience and images will do just that. However, the beauty of Google has always been its bare bones simplicity.

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by Steve Hall    Jun- 5-13    
Topic: Online

Booze Brand TuB Gin Takes to VIne For Content Series


Philadelphia-based Red Tettemer + Partners teamed with filmmaker and "Vine star" (is there such a thing yet?) to create 10 Vines to highlight Tub Gin. The first three Vines, The Concoction, Drinkin's Gin and Shootin' Stuff and TuB Gin Mambo can be seen by following @tubGin on Twitter or below. Though with just 277 followers (278 now that we followed them), not many people are going to see this.

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by Steve Hall    Jun- 5-13    
Topic: Social

Farting Baby Drops A Wet One in Samgsung's 'Swaddle Master' Ad


My how far phone advertising has come. No longer are dads idiotic imbeciles who can't figure out the internet. Nope. They have progressed to masters of the swaddle. Well, that is with a little help from the Samsung Galaxy S4's Air Gestures and Smart Pause.

Our dad in this 72andSunny-created ad is quite pleased with his swaddle job. That is until junior decides to pump out an epically loud and disgustingly juicy fart.

And if you simply can't get enough farting babies, you simply MUST watch this compendium of Top Ten baby Farts. We guarantee you will not be able to get through it without laughing yourself to tears. Number three will have you on the floor!

more »

by Steve Hall    Jun- 5-13    
Topic: Commercials

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