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I Bet He Still Drinks Carling Black Label

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Ever hang around with your buddies or girlfriends the morning after and trade stories about last night? Ever realize the stories are usually grander and more epic that they were in real life? Kind of like a beer commercial? Oh wait...

UK agency Shiny Red is out with a, ahem, beer commercial that harkens the brand's 80's and 90's commercials and even features the original duo that appeared in the brand's "I Bet He Drinks Carling Black Label" ads, Stephen Frost and Mark Arden.

In this new ad, one half of a new duo attempts an epic pool shot but his epicness is short lived as, akin to most epic stories, this one has a not so epic finish.

more »

by Steve Hall    Jun- 3-13    
Topic: Commercials



This eBook Will Save Your Agency And Your Job

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It's fairly evident there's a tectonic shift going on in the workplace today. From telecommuting to collaboration to cloud-based workflows, everything is changing. So what's a marketer supposed to do in the face of all this change?

Thankfully, there are experts on this topic who can help guide you and your company through these changes. In this Central Desktop eBook, to which I contributed, you will learn how these changes are affecting marketing organizations, why the remote workplace is growing in importance, how telecommuting can actually give your company a competitive edge, how agencies and marketers are reinventing their creative teams to meet these changes and why collaboration is becoming an integral component of successful companies.

Download the eBook now and stay ahead of the curve.

by Steve Hall    Jun- 3-13    
Topic: Agencies, Brands, Research



Geico's Caveman Gets A Job At Vonage

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JWT New York is out with new work for Vonage which dumps testimonials in favor of a new spokesperson. Perhaps doing Geico a favor and giving the caveman a new job -- OK, OK, it's not the caveman -- JWT has introduced a street character who rants about phone companies "living in the stone age" and foisting "barbaric pricing models" on an unsuspecting public.

Our caveman -- OK, OK, let's call him Homeless Man -- is seen by, presumably, a Vonage executive and and poof...like Grumpy Cat's newfound fame...becomes the brand's Chief Generosity Officer. And he's all about being crazy generous.

more »

by Steve Hall    Jun- 3-13    
Topic: Campaigns



Brad Pitt Helps Benjamin Moore Repaint Main Streets Across North America

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The Martin Agency is proud to present its first work for Benjamin Moore since winning the account in February. Entitled Main Street Matters, the new campaign features a television commercial voiced by Brad Pitt with support from social media and digital ads.

The campaign urges Americans (or anyone, really) to vote for their favorite Main Street to be entirely repainted by Benjamin Moore. It's not very clear at first how to vote. (Click a state or provence on the map and then select a town within.)

Voting will be open through June 30 and painting and renovations will commence in 20 cities from July 2013 through May 2014

more »

by Steve Hall    Jun- 3-13    
Topic: Campaigns, Celebrity



Not Another JCPenney Hitler Billboard Story

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Last night, along with Evol8tion Founder Joe Jaffe, MRY Founder and CEO Matt Britton, Campfire CCO Mike Monello, I appeared on Bob Knorpp's The Beancast. In the podcast, we discussed The Wall Street Journal's list of brands doomed to die, consumer confidence and what it means for marketers, H&M's reaction to the Bangladeshi factory disaster, the importance of mobile and why, after all these years, many brands simply still do not get it, Reddit's native advertisiong play and, yes, that JCPenney Hitler billboard.

Give it a listen here.

by Steve Hall    Jun- 3-13    
Topic: Podcast



How to Ensure Your Sponsored Content Adheres to Google's Guidelines

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If you're a marketer placing sponsored content (also known as native advertising) with a publisher -- or a publisher accepting sponsored content -- there are a few things you should know about how Google News, and Google in general, views this particular form of content.

In a recent blog post, Google Senior Director of News and Social Products Richard Gingras wrote:

"Credibility and trust are longstanding journalistic values, and ones which we all regard as crucial attributes of a great news site. It's difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines ... if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News."

Hmm...

more »

by Steve Hall    Jun- 1-13    
Topic: Agencies, Brands, Online, Policy, Social



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