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In a strange new, Droga5 Sydney-created commercial for Lynx (Axe), we are told women want men and boys in the same body. Why? Because we are told boys dream of being men and men dream of being boys and, yes, women long for both...at the same time...in the same body.
So like Lynx is marketing to the man-child and they think using their product will attract ladies who want a man and a boy...at the same time...in the same body?
Ladies, care to comment?
Browse through your personal social media feeds - Facebook, Instagram, Yelp, Foursquare, etc. It's very likely that at least one of your friends or connections has checked-in at a restaurant, park, or local venue. Social media today not only allows us to update how we are feeling or what we are doing, but it also allows us to share our location with our friends and followers.
Majority of today's most popular social media platforms offer some sort of check-in or location tagging option. When location tagging first started a few years back, it seemed a little creepy. Why on Earth would you want to share your location with strangers? However, location check-ins do much more than just tell us where our connections are. Similar to the way businesses use status updates, they can strategically use check-ins to increase visibility of their brand or product, grow their audience, and potentially bring in sales.
According to estimates from an August eMarketer report, mobile advertising is a $16.7B market but represents just 14% of the total $117.6B digital ad spend. Despite market opportunity and years of "this is the year of mobile," mobile media buyers have struggled to manage campaigns given the voluminous variety of players and their incompatibilities.
As smart phones and tablets consume more and more audience time, ad spend will (we are told) further shift into mobile. One new company, LiquidM, aims to make things easier for the mobile advertising space with its whitelabeled product offering.
Think back for a minute to the days when you were in junior or senior high. What would you have thought or said (or what did you actually think or say) if a new girl who was pregnant joined your school? Did you relate to her differently than you would have had she not been pregnant? Did you have a clear understanding of her situation?
What the hell? Who gets this excited about their mobile carrier? No matter how many free WiFi spots, 4G upgrades or big data plans, no one is going to go frolic through the woods like a hipster exploring Alice in Wonderland's back yard as if it were Burning Man.
There are many things with which you can amuse yourself during your commute to work but hiring an opera singer to accompany you to work every day is, well, out of the realm of normalcy. But not for those who own the new, 2014 Mitsubishi Mirage which get 64 miles per gallon and costs just $12,498 and, it would seem, have the extra cash laying around to hire the aforementioned opera singer for commuting entertainment.
The ad comes to us from Canadian agency john st.
Carmichael Lynch has created an interesting tweet-to-grow social media campaign for the Denver Museum of Nature & Science to support MythBusters: The Explosive Exhibition. The initiative, called Talk to a Plant, invites everyone on Twitter to help test the myth that talking to a plant helps it grow stronger and healthier.
Here's how it works: People can go to talktoaplant.com and send the plant a message. It doesn't matter what you tweet. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read the tweet aloud to one of the plants. The other plant, as a control, sits in silence.
The plants run on 12-hour light cycles and are watered by an in-house lab technician. People can watch a 24/7 live stream over the next couple of months to see if the myth might just be busted.
The term "big data" has become quite prevalent in the marketing world lately. In a previous Central Desktop article, I examined the notion of big data and how it pertains to how brands and agencies work today. We started with a simple definition of big data.
In our marketing world, big data describes the plethora of information we have accumulated through the monitoring of consumers as they browse, socialize, search and purchase online. Every time a person visits a website, a cookie is dropped within their browser. Every time a person responds to a call-to-action from a landing page, data from the form they filled out is captured.
That's just a small example of big data's makeup. Dan Zarrella, HubSpot's social media scientist, told me a little bit more about the kinds of data that are important to marketers and agencies - and how marketers and agencies should be using that data.
It's a forgone conclusion that men are idiots, right? Think of it this way. If an alien ship were to orbit the planet and take a look at the plethora of beer commercials floating around the interwebs, they could only come to one conclusion. Men, when consuming -- or even just thinking about consuming -- beer, are blithering buffoons who have no socially redeeming qualities.
Of course you're already implementing social media and social business strategies for and within your brand but have you covered all the bases? Are your social activities and strategies the best they can be?
This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines the top six objectives every company should consider having at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
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