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How Much Money Did Audi Waste on This Paintball Duel?

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OK, this is cool and all. Who wouldn't want to race around a warehouse in an Audi with a giant paint ball gun attached to the hood of the car so you could shoot at another Audi with a giant paint ball gun attached to its hood? But seriously? Really? How much did this folly cost Audi? Is this really going to sell any cars? Yea. Suburban dads everywhere are going to run out and buy an Audi so they can drive around their neighborhoods acting like a bunch of teenage idiots while their wives tsk tsk them for their stupidity.

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by Steve Hall    Feb-28-13    
Topic: Video



Carlton Beer Helps Men Avoid Dreaded Romantic Getaway

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Ladies, ever look forward to a wonderful getaway with your man so the two of you can spend some alone time together? Ever wonder why your best laid plans to create such a scenario often times fail? Look no further than this latest Carlton campaign created by Clemenger.

No, really, it really is a coincidence!

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by Steve Hall    Feb-28-13    
Topic: Campaigns



David Bowie, Pixie Dust Help Introduce Sony Experia Z Smartphone

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This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie's Sound and Vision, aims to recall how Sony has been a part of people's lives for a very long time.

The ad opens on a group of people watching the moon landing on a Sony TV. Next, it cuts to a shot of two rollerblading beauties in LA listening to the original Sony Walkman. The Sony Handycam is the focus of the next shot as it records the fall of the Berlin wall. Then the shot depicts two teenagers deep in concentration playing the first PlayStation console and finally, the viewer is left with a vivid explosion of colour as we see a couple experiencing the Festival of Holi in India through their Sony smartphone.

It's really quite beautiful.

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by Steve Hall    Feb-27-13    
Topic: Commercials



Game of Thrones Dragon Attacks New York Times

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Newspaper advertising? Does anyone still do it? It seems like a waste, right? Well, not if the creative garners all kinds of notoriety and publicity as Monday's Game of Thrones ad in the New York Times did.

The HBO ad placed the shadow of a dragon over a two page spread of not-real content. The stories themselves relate to the show. We're a bit surprised we're actually writing about a newspaper ad in 2013 but it just goes to show creativity still exists. Even if it is within a dying medium

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by Steve Hall    Feb-27-13    
Topic: Newspaper



Sharethrough Joins Native Advertising Trend With Sponsored Stories

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Native advertising company Sharethrough today announced the launch of Sharethrough Sponsored Stories, a native advertising solution that helps brands promote articles, posts, reviews and more across the web. With Sharethrough Sponsored Stories, marketers can extend the reach of their content beyond owned and earned placements across Sharethrough's network of publishers.

Land Rover is one of the first brands to use Sharethrough Sponsored Stories in its content marketing programs, along with Pop Secret and the National Multiple Sclerosis Society.

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by Steve Hall    Feb-26-13    
Topic: Publishing



Smelly Old Clothes Raise Money For Smelly Old People

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What's that stupid saying? What's old is new again? No. No, it's not. Old is old. Old is tired. Old is dilapidated and smelly. Unless of course you are a fashion hound who can't get enough vintage clothing and are too insensitive to realize assisting the elderly poor is something you should do without having to be persuaded by a stupid marketing stunt.

But, sadly, some people need a stupid stunt to get them off their hipster asses and actually give a shit about something. So Shorashim, an Israeli group that helps elderly people in need, created Roots, a second hand fashion brand because, well, young people like smelly old clothes and if that's the only thing that gets them to care about the elderly then that's what the brand's agency, McCann Digital, had to do.

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by Steve Hall    Feb-26-13    
Topic: Cause



How to Create Compelling Content For Each Stage of the Buying Cycle

Content Marketing has (or should have by now) become an integral part of every marketer's game plan. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will learn how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the, you will learn:

  • How to use content to spark an ongoing conversation with prospective buyers
  • How to determine what kinds of content best meet the needs of your prospective buyers
  • The importance of buyer personas and communication channel preferences
  • What pitfalls to avoid as you create content for your own content marketing efforts

Download the whitepaper now and learn how to properly develop and map your content marketing to the needs of your customers.

by Steve Hall    Feb-26-13    
Topic: Publishing, Research



10 Examples of Brands Newsjacking the Academy Awards

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So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we'd take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Check out the full list here in an article we wrote for HubSpot.

by Steve Hall    Feb-25-13    
Topic: Brands, Events, Social, Television



Honda Awards 'Oscars' to Brand Lovers

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As the Oscars kicked off last night, Honda hosted their own unique virtual awards ceremony dedicated to their fans on Facebook and Twitter. Fans who illustrated their passion were recognized with specialized #HondaLove awards in real-time coinciding with similar category wins as they were announced.

#HondaLove award examples include Best Song, Best Live Action Short and Best Art Direction. About 10 total awards were given out during the awards show. A #HondaLove winner gallery is posted to Honda's Facebook page.

While not exactly a newsjacking stunt, the work did tie in nicely with the evening's Oscar content.

This effort extends a series of feel-good surprises, known as "Honda Loves You Back," most recently for Valentine's Day.

by Steve Hall    Feb-25-13    
Topic: Social



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