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Volvo Runs With the Bulls in Latest 'Live Test' Marketing Stunt

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Following several previous stunts in which a hamster drove a truck ups a cliffsie road and a man allowed a truck to drive over his head, Volvo is out with its latest Live Test marketing stunt.

This time, the theme in running with the bulls. In the video, entitled The Chase, precision driver Rob Hunt maneuvers a red-painted Volvo FL distribution truck through the narrow streets of Spain's Ciudad Rodrigo while bull runners and bulls themselves follow. As the bulls run, the bull runners work hard to stay ahead and reach the fast-moving truck so they can hop on to safety.

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by Steve Hall    Oct-10-13    
Topic: Guerilla



Enterprise Rent-A-Car Wants to Help This Dad Avoid Embarrassment of Driving His Daughter's Pink Car

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Heeding the fact that one in eight people will get into an auto accident this year and that, following those accidents, vehicles are in the shop for an average of 13 days resulting in vehicle owners borrowing family cars, hitching rides, or paying out-of-pocket rental fees of up to $400, Enterprise Rent-A-Car is highlighting the importance of rental reimbursement coverage.

Why? Well, because they want you to rent from them instead of using your daughter's pink car like the frustrated father in this hilarious new commercial.

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by Steve Hall    Oct-10-13    
Topic: Commercials



Lynx Says Women Want Men And Boys (In the Same Body)

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In a strange new, Droga5 Sydney-created commercial for Lynx (Axe), we are told women want men and boys in the same body. Why? Because we are told boys dream of being men and men dream of being boys and, yes, women long for both...at the same time...in the same body.

So like Lynx is marketing to the man-child and they think using their product will attract ladies who want a man and a boy...at the same time...in the same body?

Ladies, care to comment?

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by Steve Hall    Oct-10-13    
Topic: Strange



Five Reasons Brands Should Leverage Check-Ins and Location Tagging

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Browse through your personal social media feeds - Facebook, Instagram, Yelp, Foursquare, etc. It's very likely that at least one of your friends or connections has checked-in at a restaurant, park, or local venue. Social media today not only allows us to update how we are feeling or what we are doing, but it also allows us to share our location with our friends and followers.

Majority of today's most popular social media platforms offer some sort of check-in or location tagging option. When location tagging first started a few years back, it seemed a little creepy. Why on Earth would you want to share your location with strangers? However, location check-ins do much more than just tell us where our connections are. Similar to the way businesses use status updates, they can strategically use check-ins to increase visibility of their brand or product, grow their audience, and potentially bring in sales.

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by Steve Hall    Oct-10-13    
Topic: Mobile/Wireless, Point of Purchase



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LiquidM Aims to Remove Headaches From Mobile Media Buying

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According to estimates from an August eMarketer report, mobile advertising is a $16.7B market but represents just 14% of the total $117.6B digital ad spend. Despite market opportunity and years of "this is the year of mobile," mobile media buyers have struggled to manage campaigns given the voluminous variety of players and their incompatibilities.

As smart phones and tablets consume more and more audience time, ad spend will (we are told) further shift into mobile. One new company, LiquidM, aims to make things easier for the mobile advertising space with its whitelabeled product offering.

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by Steve Hall    Oct-10-13    
Topic: Mobile/Wireless, Tools



School Prank Turned Into Awareness of Teen Pregnancy in Developing Nations

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Think back for a minute to the days when you were in junior or senior high. What would you have thought or said (or what did you actually think or say) if a new girl who was pregnant joined your school? Did you relate to her differently than you would have had she not been pregnant? Did you have a clear understanding of her situation?

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by Steve Hall    Oct-10-13    
Topic: Cause



Telecom NZ So Awesome It's Like Burning Man Crossed With Alice in Wonderland

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What the hell? Who gets this excited about their mobile carrier? No matter how many free WiFi spots, 4G upgrades or big data plans, no one is going to go frolic through the woods like a hipster exploring Alice in Wonderland's back yard as if it were Burning Man.

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by Steve Hall    Oct- 9-13    
Topic: Commercials



This Mitsubishi is So Cheap You'll Have Enough Leftover Money to Hire an Opera Trio For Your Commute

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There are many things with which you can amuse yourself during your commute to work but hiring an opera singer to accompany you to work every day is, well, out of the realm of normalcy. But not for those who own the new, 2014 Mitsubishi Mirage which get 64 miles per gallon and costs just $12,498 and, it would seem, have the extra cash laying around to hire the aforementioned opera singer for commuting entertainment.

The ad comes to us from Canadian agency john st.

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by Steve Hall    Oct- 9-13    
Topic: Strange



Twitter Used to Determine Whether or Not Talking to A Plant Helps it Grow

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Carmichael Lynch has created an interesting tweet-to-grow social media campaign for the Denver Museum of Nature & Science to support MythBusters: The Explosive Exhibition. The initiative, called Talk to a Plant, invites everyone on Twitter to help test the myth that talking to a plant helps it grow stronger and healthier.

Here's how it works: People can go to talktoaplant.com and send the plant a message. It doesn't matter what you tweet. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read the tweet aloud to one of the plants. The other plant, as a control, sits in silence.

The plants run on 12-hour light cycles and are watered by an in-house lab technician. People can watch a 24/7 live stream over the next couple of months to see if the myth might just be busted.

by Steve Hall    Oct- 9-13    
Topic: Social



Does Big Data Ruin Creativity?

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The term "big data" has become quite prevalent in the marketing world lately. In a previous Central Desktop article, I examined the notion of big data and how it pertains to how brands and agencies work today. We started with a simple definition of big data.

In our marketing world, big data describes the plethora of information we have accumulated through the monitoring of consumers as they browse, socialize, search and purchase online. Every time a person visits a website, a cookie is dropped within their browser. Every time a person responds to a call-to-action from a landing page, data from the form they filled out is captured.

That's just a small example of big data's makeup. Dan Zarrella, HubSpot's social media scientist, told me a little bit more about the kinds of data that are important to marketers and agencies - and how marketers and agencies should be using that data.

More...

by Steve Hall    Oct- 9-13    
Topic: Opinion



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