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Agency Has Fun With Timeline, Gratuitous Ass Shot of the Day


- As agencies get their Facebook Timeline in order, we're bound to see interesting iterations such as this one from Brunner Works.

- Gratuitous ass shot of the day. This one ends with a twist.

- Very strange. Clorox now makes bacon flavored cat litter and cleaning products. Hmm.

- Mazda is out with a new commercial for its 2013 CX-5 crossover SUV. Lee Majors would love it!

- Goodby, Silverstein & Partners Rich Silverstein, founder of Hacking Autism, is out with a trailer for his I Want to Say short. The film takes a look at touch screen technology and how it has help kids with autism.

more »

by Steve Hall    Mar-30-12    
Topic: Agencies, Cause, Commercials, Racy, Strange

AXE Repels Women. OK, Not Really


Here's an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive. This South African :60 at first pleasantly leads us to believe that in fact, no, Axe does not attract women. It actually repels them. That is until we realize what's actually repelling the hundreds of bikini-clad women running away from the guy showering on this beach. Hilarious, actually.

more »

by Steve Hall    Mar-30-12    
Topic: Commercials, Racy, Strange

Scrabble Hijacks Captcha


Captcha. You know it. You hate it. Well, organizers of a Scrabble tournament did something to alleviate Captcha hatred all while promoting the 21st Annual Gulf Scrabble Championship. The brand replaced the Captcha portion of Scrabble-related sites with a Scrabble game. Instead of trying to read illegible letters, people would unscrabble a word. Those who did were then presented with an ad for the Championship. Nifty. And it worked delivering 70 times the CTR of banners.

more »

by Steve Hall    Mar-30-12    
Topic: Online

Courtney Stodden Helps PETA Lose All Credibility


If you want to wallow in the idiocy of youth, be sure to watch this PETA video featuring 17 year old Courtney Stodden, the bimbo (and she is a bimbo) who married 51 year old actor Doug Hutchinson. In the video Stodden talks about her distate for eating things with a face.

Of the video, one commenter has this to say, "The message is obscured by the choice in spokesperson. Courtney Stodden is famous for being a child bride, and that in itself is a sad social issue. Her vapid, underdeveloped personality stands in stark contrast with the grave issue of animal cruelty. It's hard´╗┐ for anyone to take PETA's campaigns seriously at this point. We need a new organisation to take up this cause and make it relevant again. All animals deserve more."

PETA has always pushed boundaries leveraging the nudity of celebrities for its causes but with Stodden, clearly a woman who hasn't properly matured mentally, PETA can hardly be taken, if ever it was, seriously as a cause group.

more »

by Steve Hall    Mar-30-12    
Topic: Cause, Celebrity, Video

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Wendy's Distances Itself From Pink Slime


So the whole Pink Slime thing? Gross, right? Or just another form of food. Either way, Wendy's wants us all to know it'e never used the stuff in its burgers and never will.

by Steve Hall    Mar-30-12    
Topic: Brands

Bikini Marketing: Waiting Is Hard


Really? This is like the Bikini Ad Network or whatever that company was called that hired two hot women to walk around the ad:tech exhibit hall a couple of years ago. So this morning we get followed by @BikiniMarketing. Being the inquisitive type we checked out the profile which led to a website called, yes, Bikini Marketing. Of course, the site is "coming soon" and carries the subhead, "We know waiting is hard..."

Enough double entendres there for you? Likely this site will never see the light of day much like that other one never did either.

by Steve Hall    Mar-30-12    
Topic: Racy

How Google Analytics Can Improve Your Online Presence


This recent addition to our white paper series comes courtesy of MoreVisibility, a search, design and interactive marketing firm. The report, entitled Three Organic Traffic Reports From Google Analytics Every Marketer Need to Know About, takes a look at how keywords, referral source and landing page activity affect overall site metrics.

If your a brand struggling with how to get a handle on how people are coming to your site and what they are doing when they get their, this report will give you some insight on how you can determine that.

Download the report now.

by Steve Hall    Mar-30-12    
Topic: Research

Porn Shoot Hypes Cannes New Directors' Showcase Call For Entries


This, perhaps, is one of the strangest call for entry promotions you will ever see. Touting the Cannes New Directors' Showcase, this Saatchi & Saatchi London-created video directed by Chris Palmer features an adult film maker who wishes he was making commercials. Watch and see if you can identify all the ad-related references. Funny stuff.

more »

by Steve Hall    Mar-28-12    
Topic: Racy

adidas Knows We All Run For Different Reasons


Like David Beckham, Lionel Messi, Derrick Rose and Katy Perry? Then you might like this new Adidas commercial touting the brand's new ClimaCool Seduction running shoe. The ad, which features Perry's latest single, Part of Me, celebrates the fact we all run for different reasons.

more »

by Steve Hall    Mar-28-12    
Topic: Campaigns

Fear of Embarrassment Convinces Teens Not to Drink


Guided by the strategy that teens care more about controlling what happens in their personal lives then they do about placing themselves in danger, Esparza Advertising created two commercial for Mothers Against Drunk Driving that take on the issue of control.

In one spot, a passed out teen gets his head shaved. In another, a passed out girl gets her shirt unbuttoned. Neither is something either would like to wake up to.

more »

by Steve Hall    Mar-28-12    
Topic: Cause

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