Adriana Cronin-Lukas points to the Blowing Smoke weblog where the movie, Blowing Smoke, is being promoted and distributed sans studio participation. Half experiment, half frustration with Hollywood studios, movie producer Kamal Aboukhater has decided to promote and release the film exclusively through the weblog. The movie, starring Planet of the Apes hottie, Estella Warren, examines, unflinchingly, how men view women and how, ultimately, women turn men into blithering idiots.She is the third high-profile departure from MSLO in a reorganization that began while the company founder and namesake was serving a prison term for lying to government investigators.
While this may or may not be a first, it will certainly be a great experiment to determine whether intermediaries are needed or whether consumer generated media can is up to the task of movie promotion and distribution.
Capitalizing on Lance Armstrong's recent Tour de France win, Discovery Channel is creating a few videos featuring Team Discovery and Armstrong as well as a few characters from Discovery shows for good promotional measure, of course. To promote the Steve Irwin Crocodile Hunter show, one of the videos is appropriately named "Croc-Bloc."
Ford was set to feature one of its new Fusion cars in the Eminem video, "Ass Like That" but, while Ford has no problem with Eminem, the automaker said the song's lyrics were just too racy for the Ford brand and backed out of future dealings with the singer. In the song, in reference to Gwen Stefani, Eminem asks, "Will you pee-pee on me please" and in reference to Jessica Simpson, Eminen sings, "Jessica Simpson, looks oh so temptin', Nick I ain't never seen an ass like that. Everytime I see that show on MTV my pee-pee goes doing, doing, doing." Apparently, it's a bit too hard for the Ford target audience.
Shot in a style usually reserved for attractive female models who writhe and squirm alluringly atop frilly white sheets and move in slow, seductive motion throughout large, hard wood floored spaces with wind gently blowing long, sheer window treatments, actor Alan Cumming gushes double entendres about what's sexy and the inner meaning of cumming. Oh, it's to promote his new fragrance, Cumming. Like that'll be easy to ask the fragrance counter associate for.
Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.
Our insightful friends over at Something Awful have decided to take on several recent, feel good, politically correct Ad Council campaigns and turn them upside down. Revel in advice on how to beat your child. Learn how to properly drive drunk. Realize penis enlargement pills might be great for the guy but all they do for the girl is hurt. With the tagline, "Good enough for Dingos, good enough for you," we're told babies are "Cute. Cuddly. Delicious." Diversity is all well and good but redheads are hot. And pollution? No one cares.
If anyone this hot strutted the hallways of the Adrants conglomerate, we'd have to shut down for a few hours just to get our breath back. One of the most unlikely marketers to use the sex sells strategy, tuna maker Chicken of the sea, is doing just that in this commercial which has a mini-skirted, midriff-baring hottie making her way to the office elevator while men do what they do when faced with females like this: they drool. While all hopped up on testosterone, the ad's ending puts a nice twist on the whole woman-as-sex-object marketing strategy and let's us in on what she really looks like. All to sell healthy tuna. Great ad. See it over at AdJab.
Like Paris Hilton in the center of a paparazzi frenzy, everyone buying a copy of the new OK Magazine was treated to their own, personal paparazzi shoot. To promote the launch of its new magazine, OK turned a New York City newsstand into a red carpet event. Everyone who went up to buy a copy of the just released celebrity magazine (do we need another?) was treated to cheering fans, paparazzi and onlooking tourists
Scrubbers, a Luton, UK-based car wash company was slapped on the wrist by Britain's Advertising Standards Authority for a leaflet, distributed on windshields of parked cars, with the cartoon image of a buxom blond washing a car and the tagline, "The best hand job in town." If that weren't enough wink, wink, the brochure described the company's various services with names like "In n Out," "Polish Off," "The Quickie," The Full Monty" and "Personal Service." Predictably, Scrubbers' spokesperson Megan Gallagher defended the leaflet hinting everyone's an idiot saying, "Some people are very small-minded and they can't take these things in fun, which is what the intention was."
The Media Drop points to a story which reveals WBRZ-TV weatherman Pat Shingleton participated in Nielsen diary rating during May, a very big non-no in the ad biz. In an attempt to minimize the situation, WBRZ President Richard Manship said, "I don't condone this, but this is one ratings book out of 800, so let's not call it a threat to the whole ratings system. This is not going to throw the Earth out of orbit or anything." So...it's OK to overbill a client because they'll never notice? Oops, wait, they did notice. Behave, people!
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