Sorry. Just as we were trying to point out women aren't the only sex objectified in advertising, this ad slaps us in the face and we felt we'd be doing a disservice by not sharing it with you. OK, that's a stretch. We admit this is completely non-newsworthy and, besides, the women look like they are having a good time together in the ad rather than being objectified but still, as our editor keeps telling us, this is not Ad Age, it's Adrants. So, we oblige the master lest he force us to view an endless stream of barely dressed women for weeks on end...with our hands restrained.
For the sole purpose one sex is featured far more than the other here on Adrants, we bring you this ad campaign for Abercrombie & Fitch filled, as they always are, with hot guys who have nothing better to do than workout all day, stare at themselves in the mirror and gaze into the lens of cameras. See more of these ripped dudes here.
Now here's an ad, or at least we think it's an ad, you don't see very often. Oh wait. Did we just forget we're talking about advertising here? Sorry. Of course we've seen all kinds of ads like this before tantalizingly displaying various body parts for the sole purpose of selling something. So it's without surprise that Hyundai has gone the bitchin' booty tat route. OK, so it's a more like a hip/thigh tattoo but that didn't make for a goor headline.
Perhaps riffing off the recent street beggar campaign in India, TBWA\Hunt\Lascaris created a window sticker campaign highlighting the cleaning power of I.C.U. GLass & Window cleaner. Or the idiocy of people who can't pay attention to where they're going.
Sometimes money doesn't yield the best creative and that was certainly true in this case whereby 42below vodka paid a creative team at Saatchi & Saatchi with truckloads of vodka instead of money for a campaign that is, indeed, very good and just won a Gold Lion at this year's Cannes for print and outdoor. The campaign illustrates, literally, the experiences one will have when drinking 42below vodka. While many of the are, of course sex-related, all are not including one with a Godfather theme and one with a Brokeback Mountain theme. See more here, here and here.
- ClickZ's Rebecca Lieb takes a look at the current state of social networking and rightly concludes three things: It's not new and it's been around since the Internet was born. MySpace, Facebook and YouTube are far from the only social networks out there. And the hot social networks of today will almost definitely not be the hot ones of tomorrow.
- Commenting on Chef One Dumplings becoming the Official Dumplings of New York's Brooklyn Cyclones. George Parker thinks the whole "official fill-in-the-blank of fill-in-the-blank" thing is stupid.
- Bloggers get bribed, um, paid, to post positive stories for paying brands. Everyone, rightfully so, freaks.
- K-Fed hooks up with K-Swiss and never again shall "celebrity" product endorsement be the same.
We have no idea what's going on in the this Turkish ad for AKBANK but we do know it looks very similar to the British Airways and Carlton Big Ad ads. Still, the choreography in this ad is truly amazing.
ANIMAL magazine refusing to grovel like Radar, finally, as we're told, scraped together enough money to print its seventh issue with 136 pages focusing on the theme of wildlife. Publisher Bucky Turco tells us, " While Bazaar attempts to shock with a naked pregnant Britney Spears on its cover, we instead titillate with our sexy full-lipped Brangelino cover featuring a parody of Brad Pitt (bird), Angelina Jolie (rhangelino), and nest of children represented as a 'limited edition shrunken heads necklace.'"
The cover, illustrated by gossipist-artisan "14" of GalleryoftheAbsurd , is part of the magazine's CELEBIMALS feature. The magazine asked "14" and writer Michael K. from Dlisted to create celebrity-ANIMAL hybrids of Hollywood's most talked about stars and recreated Paris Hilton, Lindsay Lohan, George Clooney, and other Hollywood favorites. The magazine hit the streets and newsstands this weekend but can be download as a PDF here.
Keeping up the action on its Candystand site, WM. Wrigley Jr. Company has released a new advergame created by Stimunation. The game is called Monster Trucks and you get to brand your truck and drive it over all kinds of obstacles and, best of all, crash it. Mmm. Going out to buy some Lifesavers now.
Earlier, we said, "We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column." So, again, we're not going to try. We'll just say this is part two of Instant Def, an online video series featuring the artists as superheroes. Oh, and the picture of Fergie in stockings pushing a hospital bed? As we've said many times before, we don't create this stuff. We just share what the PR types end us. Of course, it's always our pleasure to share images like this one with readers because we know you appreciate it. Well, some of you, at least. To the others, we offer our sincere apology on behalf of the entire sex-fixated advertising industry.