Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.
Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.
For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.
A bit ethereal and long winded in terms of getting to the actual message, this commercial for Eco-To-Go, urges us to consider the fact a plastic fork, which usually gets used once, takes 1,000 years to decompose.
It's part of an effort to get people to order take out "Eco-To Go" which means without all the plastic utensils and added packaging. It's also an effort to urge restaurants to use greener packaging.
Hey, here's an idea. Why don't people cook at home, eat with washable china plates and reusable metal forks. Or if we must order out, bring our own reusable containers to the restaurant when we pick up our orders. Yea, I know. That'll never happen.
This just in. Anheuser-Busch Chief Creative Officer Bob Lachky has announced the Budweiser Clydesdales will save the economy by appearing in Super Bowl XLIII. Yes, Lachky says, The Clydesdales will "reinforce, in a positive way and especially at a time when the country is in trying times, that people are looking for relief. I think it will be a very welcome message to see more than one Clydesdale spot from an entertainment standpoint, but also from the standpoint that the Clydesdales are not going away and Budweiser and Anheuser-Busch are here."
British drink maker Tango is under threat but they aren't going down without a fight. They've launched a Save Tango campaign. From car jacking to underage labor to phone sex to...um...junkyard dancing Tango is screaming, "up yours manufacturers of smoothies and vitamin drinks, you will not squeeze Tango out of the market!"
Complete with a blog, videos, games, a Tangometer and even a petition to the Prime Minister, Tango isn't going to give up easily. Join the resistance. Make the Can Fist.
Created by BBH, the campaign has a good time poking fun at the "namby-pamby PC brigade," otherwise known as all those so-called "healthy" drinks that have become so prevalent.
Now here's the gift we'd all love to get from Santa. Well, that is if you work in marketing and you're looking for an ad agency that isn't all rosy promises and hot air. Of course, an agency that spews business babble as profusely in its Christmas card this year as Concerto does might not be the perfect solution either.
But Concerto gets points for ending the year with a "hard stop" and "synergistically" crafted "value add" messaging which "pushes the envelope."
Affiliate marketing, a $14 billion industry according to Forrester Research, is about making money online. It's not about less tangible practices such as branding and engagement which, while valid marketing methods, offer more nebulous, less concrete results.
Affiliate marketing is to the car dealer as branding and engagement are to the car manufacturer. While not mutually exclusive, one focuses primary on moving product and the other focuses on building brand loyalty.