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:30 SECONDS Brings Ad Agency Vapidity to Australian TV

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Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network The Comedy Channel is launching a tongue-in-cheek ad drama called :30 SECONDS.

The show takes place in the present, not the past, which means that while lots of douchey Don Draper types still abound, you also suffer the loss of gratuitous smoking, for which much platinum blonde and gratuitous hipster rumpled-shirtiness is expected to compensate.

Palatable and time-wastey. See McBaney, Martin, Marion, Brooker, Barbara, and Sumo. Also see the print pieces, outfitted with irreverent quotage and shiny creatives.

The campaign, by Sydney's Three Drunk Monkeys, launches August 22; the show itself debuts September 7, 8:30 PM.

by Angela Natividad    Aug-19-09    
Topic: Campaigns, Poster, Television



Levi's Panders to Frat Heads with American Mockumentaries

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Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."

This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.

There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."

And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.

by Angela Natividad    Aug-19-09    
Topic: Brands, Campaigns, Online, Video, Worst



Bored With GoDaddy, Danica Patrick Now Pimping Watches

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In her every GoDaddy appearance, Danica Patrick always looked as if she was sleeping or bored out her mind with the silly antics which accompanied every GoDaddy outing in which she appeared. So now she's off to pimp watches. Where does the girl find time to drive anymore?

Patrick hooked up with GQ to appear in a four page advertorial (pdf, sadly) for Tissot Swiss Watches in the September issue. So there she is All glamor girl-style. In the pool wearing a bikini and getting some hunk boy love. Against a wall in a dress and heels getting pulled away by a mysterious arm which has "I want to have sex with you" written all over it. Sitting atop an old school newspaper man as if to...I don't know...show some form of mini-skirted feminine superiority. And presumably naked and embraced by a dude while watches the size of a person's head grace each of their wrists.

Well, at least she's moved beyond her car model days.

by Steve Hall    Aug-18-09    
Topic: Brands, Campaigns, Celebrity



Westin Touts Sleep Over Sex in Times Square

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Not sure what this says about us but a recent survey found 51% of us would rather have a good night's sleep than great sex. Well, we all get tired once in while, it seems, and do need a really good sleep. And the Westin is there to give it to us. In public. In Times Square.

Hmm. Times Square isn't exactly the first place that comes to mind when one thinks of getting a good night's sleep but, then again, hosting a promotion in the privacy of a hotel room isn't likely to be seen by many people. So Times Square it is.

The Westin has partnered with the National Sleep Foundation (do we really need such a thing?) to launch the National Sleep Foundation Hotline where, presumably, people can discuss their sleeping problems with professionals. Hmm...we can just hear these "professionals" offering up the prepackaged advice, "Have you stayed at a Westin lately? They have really comfortable beds. Give it a try and call us next week."

by Steve Hall    Aug-17-09    
Topic: Brands, Guerilla



OfficeMax Pranks, Sausage Titillates, Bikinis Stimulate

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- OfficeMax is out with even more Penny Pranks foolery. They've added seven videos featuring improv actor Matt McCarthy and a "billionaire" boy who attempt to buy expensive items with pennies.

- The UK's Mattison's has got itself in trouble with the Advertising Standards Authority over some suggestive sausage ads. But come on. You can't even say the word sausage without conjuring some sort of innuendo so why try to regulate it?

- Yawn. Women wearing bikinis read Star Wars script to pimp 1690 Swimwear.

- it's official and it's sad. Vogue's September issue has 36 percent fewer ad pages this year.

by Steve Hall    Aug-17-09    
Topic: Policy, Video



The Horrors of Human Trafficking Slowly Revealed

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OK. What is it with today? Are all you marketers trying to make me drown in emotional depression? Hey, a gut wrenching cause ad is OK once in a while but not two in one day! Please. I've got my own issues to deal with. I don't need you bringing me down even further.

But again, it's what we do here. Bring you the goods and this is another good one. From UNICEF, the United States Agency for International Development and MTV's End Exploitation and Trafficking comes this video calling attention to the plight of women caught up in human trafficking and the horrific life they lead.

Over and over we see a woman connect with a man. At first, it seems very consensual. Then the layers are peeled back and we find out how she really came to be in the situation with the man. Quite horrific.

by Steve Hall    Aug-17-09    
Topic: Cause, Good



Underwear-Clad Roller Girls. Yea, It's Another Underwear Ad

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It's really difficult to write about something as frivolous as an underwear commercial after having viewed this emotionally-charged campaign for safe driving but, alas, it's our job to bring you the advertising goods. So...here's a Bond Underwear commercial in which a group of perfect-bodied women go rollerskating - in their underwear, of course - seventies style

by Steve Hall    Aug-17-09    
Topic: Commercials, Racy



Text This: Don't Text And Drive

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This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive. In two parts (one, two), the movie follows the story of four girls, a tragic accident and the pain the accident leaves in its wake. It will make you cry. And it's even more emotionally gut wrenching than this one which will tear you up as well.

It was created for the school Tredgar Comprehensive and the Gwent Police. The United Kingdom most certainly wins the award for the most dramatic "drive safely" commercials in the world.

by Steve Hall    Aug-17-09    
Topic: Best, Cause, Creative Commentary, Video



Online Game Campaign Promotes...Bras?

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This is hilarious. American Copywriter has put together, in chronological order, a series of online ads for the free online video game, Evony. The early ads can certainly be seen as relating to the medieval nature of the game. But as the ads progress, one wonders wheter or not Evony has turned into a dating site or a retailer like Victoria's Secret or Frederick's of Hollywood pimping cleavage-enhancing bras.

Odd. Just odd.

by Steve Hall    Aug-17-09    
Topic: Creative Commentary, Online, Racy, Strange



Fashion Sale Trumps Fiance's Well Being

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Some women (oops. excuse us, PC police, some people) will take any chance they can get to score a discount on the latest in fashion. Even if it means forgoing the safety of a loved one. But we're not quite sure anyone would really know what to do with a ransom message that arrived on a VHS tape. That's sort of like asking a 15 year old to send a text from a pay phone.

by Steve Hall    Aug-17-09    
Topic: Commercials, Strange



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