OK so first there were the Cutwater-created videos for Ray-Ban which had a guy impossibly catching sunglasses on his face. Now we have a video of a guy catching a laptop in his...wait for it...butt. Yes, over and over again laptops are tossed into this guys butt and he catches them. Already almost a million views.
Really not all that great unless you think picking up a girl with a simple tip of a beer can, a mumbling idiot and a generous bartender are your form of entertainment, here are three new commercials from Foster's which bring back the brand's "How to Speak Australian" tagline.
Digitas Chicago created the spots along with...MODERNIZED ELEMENTS (INCLUDING SOCIAL MEDIA AND ONLINE VIDEO)!!!!!!
OMG! This is amazing. We've never seen such leading edge work before in our entire career of kicking the crap out of the ad industry! This is just....I don't know...such stunning work. Just can't get over it. Need to take a nap to recover from all this excitement.
But we suppose it's cool the spots were directed by Bud "Dude" spot director Clay Weiner. It's all good.
We know we're (actually it's just me) spelling challenged here at Adrants but our typos are usually pretty boring. While this typo (intentional or not) sent to us by a reader is certainly not the first time it's been made, it's hard to pass up a little bathroom humor every once in a while.
Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"
Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.
On September 1, ad:tech will kick off its fifth annual show in Chicago. It will focus on helping companies build their brands in a digital world. The event will take place from September 1-2, 2009 at Chicago Navy Pier.
During the 2-day conference, ad:tech Chicago will focus on real-world case studies and offer workshops to help people put learnings into practice. Speakers and audiences will explore consumer acquisition and retention, branding best practices, offer tactical takeaways and help attendees get up to speed on emerging trends, platforms and technologies.
Search engine optimization expert Bruce Clay will present an SEO workshop that looks at best practices and optimization trends across current and emerging search media and technology platforms.
In a "PSA," actress Megan Fox tells us the world of high school can be tough and cruel but kids should not to succumb to peer pressure. Her recommended solution? Fuck 'em. Stand up and be yourself. Kill and eat your peers and you won't have any pressure left to deal with.
Sounds simple enough.
Earlier this week, Affiliate Summit East rocked the shizzle. OK, so that's a lame way of putting it but, well, this conference always turns out to be one of the most informative and fun. Particularly because it's peripheral to the world of "regular" advertising.
Affiliate marketing is a segment of marketing that doesn't get much mainstream advertising press. Why? Because it doesn't consist of sexy, :30 spots made by primadonna ad agencies which are concerned, mostly with winning awards. Affiliate marketers, on the other hand, care mainly about one thing; making money. (Yes, I have written this exact paragraph before)
Not that "regular" advertising isn't about making money but Affiliate Marketing leaves the flash behind and focuses entirely on the substance of things.
Here's another great definition: "Affiliate marketing widens the scope of your internet presence by encouraging other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spend."
One of the more interesting aspects of Affiliate Summit is the Meet Market. On Saturday, the first day of the conference, simple tables are set up in a large room where merchants and affiliate networks can talk to publishers about the kinds of programs they have and what might work best. It's a bit different than your typical exhibit hall with fancy booths and glossy presentations. The Meet market is all about sitting down together and doing actual business.
I got an email about Paul Silverman and figured the brief description in it along with a comment on Mullen's blog would sum it up better than I ever might:
"Just wanted to let you know that Paul Silverman, a founding partner and the original creative director at Mullen, passed away on Monday. He will be laid to rest tomorrow in Peabody, MA.
Not sure if you knew Paul or about him, but he was a legend in the ad business in the 70's, 80's and 90's. Won every award out there and did famous work for Timberland and BMW, among others. Also a genuinely nice and beloved man. His passion was writing and he was prolific in the short story format. His work is hosted on his site."
Other tributes can be found at Adweek and a Flickr page with a collection of Paul's advertising work.
...and this from Jim Mullen:
"Over my thirty wretchedly long years in advertising, Paul Silverman was the best I ever met. Ever."
Tired of watching Desperate Cougar Housewife Catherine Zeta-Jones making husbands speechless? Then check out some sick moves involving Facebook logos in T-Mobile's Sidekicks LX Dance Off. I said dance freak, dance. (After the break, er, pop.)
My kind of brand. No logos. As owner of clothing line Freshjive, owner Rick Klotz takes anti-branding in a new direction by stripping their logos out of everything, including their website. (Via PSFK.) Read more about his approach in an interview with him over on The Hundreds.