The Art director's Club will announce the winners of its annual awards show one month in advance of the show which will be held May 19 at the SVA Arts Center in New York. The organization promises a faster program and presentation format because, well, as we all know, all we care about in this business is free food and drinks and people onstage accepting awards seriously interferes with that endeavor. Just ask Kathy Keily of Boston's The Ad Club.
To celebrate its 50th anniversary, Dr. Martens worked with Exposure to gather together ten bands and ten film directors to create a collection of music and videos that will "reflect the broad range of groups that have adopted and customized Dr. Martins footwear over the last 50 years."
There's a Noisettes cover of the Buzzcocks' Ever Fallen In Love With Someone You Shouldn't've. There's The Duke Spirit performing Sham 69's If The Are United in a video directed by Jamie Morgan. There's DāM-FunK doing The Human League's Things That Dream Are Made of in a video directed by Ace Norton. Hmm. Like the original of that one much better.
TBWA Toronto is out with a decidedly different car commercial for the Nissan Sentra SE-R. No more windy mountain roads. No more 360 showroom shots. And no more talking cars with German accents. Nope. Now we have Fast and Furious Tokyo Drift in the suburbs.
Very cool actually as the 1/10-size Sentra was filmed using another miniature vehicle and a miniature helicopter.
Don't you hate when you're out on a date with a person you hope to be with well after dinner is over and you walk into the bathroom only to realize, after looking in the mirror, you've had a big piece of broccoli stuck in your teeth? It's almost as bad as returning to the table with toilet paper hanging off your clothes.
Not that that scenario has anything at all to do with this Shalmor Avnon Amichay-created campaign for Colgate Dental Floss but what fun would it be to write about dental floss that takes on the shape of kitchen implements?
See the other two ads
here and here.
Perhaps in reaction to the big chicken scare illustrated in Denny's Super Bowl commercial, Denny's felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them. Yes. The Chickens have been given a talk show and their first guest is Abraham Lincoln. Why? Because he's on the five dollar bill and that's all you need to get a few things of Denny's new $2 $4 $6 $8 menu.
And this isn't the last we'll see of the Chickens. They'll be back with more episodes in the coming weeks.
Killer Legs Girls
Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.
Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.
So...that's really all there is to say about this Canadian commercial from Idle Free Calgary.
Well, wait. Maybe we do have a thing or two to say about it. First off, who the hell even thinks up a cause groups for this sort of thing? People have way too much time on their hands.
Second, the analogy is all wrong. Pissing on the planet is actually a good thing. It makes the grass grow. It's a fertilizer. It's not pollution akin to leaving your car idling for no reason. The logic is completely flawed here.
While reading Bob Garfield's farewell piece today in Advertising Age, nothing really surprised us. The man said everything we expected him to. He lobbed a few barbs, apologized for a few missteps, trashed ad blogs, pimped his books, reminded us he's almost always right...and told us he's 55. Say what? 55? Only 55? Seriously?
OK, that's just mean and it plays right into Bob's hatred for the horror we ad blogs purportedly promote: the cheap punchline. To wit, Garfield wrote, "What is paramount is being an honest broker of your own judgments, and never succumbing to the temptation of skewing negative for the sake of a cheap punchline. If you wish to see what happens when this principle is ignored, spend five minutes reading the ad blogs or Gawker. They are intermittently amusing, deliberately mean and ethically bankrupt."
As thanks to those who will attend the Tribeca Film Festival this year, Ogilvy & Mather put together this ad showing us just how difficult it would have been or them to bring the conference to us had we not attended. It's even got Robert Dinero (Yea, we know it's De Niro Apparently, no one got the joke). Of course, it doesn't look like he would have come to us even if we had wanted him to.
So Humungo has been born. You see Plaid was Plaid. Then is was acquired by Source Marketing and it became huge...uh...Humungo. Now it's part of MDC. So to see just how much, if at all, people in the industry noticed or even cared about the acquisition, Humungo's Darryl Orht asked Scott Monty, Alex Bogusy and (well, tried to) Ashton Kutcher what they though.