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Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods...and his dead father. The black and white commercial with Woods in Nike garb staring motionless into the camera is voiced by his late father, Earl Woods, who says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"
Of the commercial and Woods, himself, Nike said in a statement, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."
A phone hacking ad for call management systems company Re-Tell has been banned by the UK's Advertising Standards Authority. Why? Becasue it shows the image of a woman from the backside with chains around her and a sign which reads, "Access Denied." The group ruled the ad as "likely to cause serious offense."
In the News reports, "The company explained that the photograph of the naked woman in chains was chosen because it was the 'most striking image available' when they entered the phrase 'access denied' into a search on a reputable photograph gallery."
Latching on to the popularity of Chatroulette, Publicis France created a look-a-like video chat service, Do You Chat, that, for a few minutes, looks very much like the actual Chatroulette. That is until a wife beater-wearing dickhead walks in and begins to beat the crap out of a girl on camera. The work was done for Neither Whores Nor Submissives.
Following the beating, the chat window fills with:
> In this case, you can't help her.
> But if it happens to your sister, your neighbor or a friend, there is something you can do.
> Contact your local organization.
> Ni putes ni soumises, french organization against domestic violence.
It's a powerful message and it's delivered in a unique manner.
Lahti Aqua, a modern descendant of the waterworks of the city of Lahti, turned 100 this year. To celebrate a century of providing clear, quality water, Lahti Aqua wanted to change the perception that people around Lahti have of their "regular" tap water. The ecological goal is to lower the usage of bottled water.
Lahti's water is said to be of better quality that bottled water. Supposedly, it's the cleanest tap water in the world. The water is tested daily, because the Heineken group brewery Hartwall uses the same water to brew its beer. Hmm. That's not really saying much but who are we to judge?
The "brand" designed a water carafe and gave it away free to restaurants and cafes in Lahti. Here's the story.
Well what's more funny than a pompous politician getting his nuts bit by a dog? Well, a lot actually, but this bit from NAMCO for Dead to Rights featuring "MP Duncan Gurney" talking about violent video games is perfect for gaming's target audience: adolescent boys who obsess over bathroom humor. Oh, and everyone else who like to see a dick get his due.
Unless one was there, one can't really imagine what life was like in South Africa during Apartheid. But Wieden + Kennedy hopes to bring one fact to light. During 30 years of imprisonment, political prisoners, including Nelson Mandela, on Robben Island formed a soccer league. And that fact became the genesis of a commercial for the 2010 FIFA World Cup on ESPN.
ESPN Marketing Director Seth Ader explains the campaign saying, "Our goal with this spot is to educate people about the historical significance of the World Cup being played in South Africa."
The initial spot will be followed by four other which will roll out prior to the start of the World Cup on June 11.
Kind of powerful when you take it all in.
Now this is funny. Not because it's actually funny but because it could become our reality. What with the proliferation of technology and the tendencies of people to enjoy living in an Idiocracy, this Stark Expo spoof featuring a company called Accutech, while totally fake, isn't far off from a very possible future.
After all, who really enjoys "performing repetitious ergonomically challenging tasks" such as, oh , lifting a coffee cup to one's lips?
Women's Professional Soccer is calling attention to the league's second Kick-Off Week in April with gigantic building-side projections featuring star players Abby Wambach (Washington Freedom), Natasha Kai (Sky Blue FC) and Megan Rapinoe (Chicago Red Stars). The large format projections will be seen in Washington D.C., New Jersey and Chicago for three nights leading up to their home openers on April 10, April 11 and April 17, respectively.
Click. Make Me Big
Don't you love when a company jumps on a hot topic for their own gain? Hey, who can blame? After all, that's what it's all about, right? Call it opportunistic marketing or whatever you want but everyone does it. Including WiseWindow which is out with its latest Mass Opinion Business Intelligence study examining the public's sentiment towards Tiger Woods.
Mostly, the study set out to determine how the man is rehabilitating his public image and whether or not his sponsorship value can make a come back. Using web crawling techniques and cloud computing rather than keyword analysis, the methodology aims to discover unsolicited opinions. Which, when you think about it, is probably a whole lot more accurate than the spastic rantings you see on Twitter.
Anyway, according to MOBI findings, people are talking less about Woods' infidelities and more about his golfing career, something Woods and his team are likely quite pleased about. But like all scandals, what's really happening is that people are just bored with the topic and they've moved on. They will forget and before you know it, brands will, again, be begging Woods to pimp their products.
Continuing its Enjoy Every Minute, Enjoy England campaign, VisitEngland has launched a new effort which asks the British public to share their idea of the perfect minute for a chance to win a 10,000 minute holiday.
All Britons need to do is submit their one minute video for consideration. You know, there's a sex joke in here somewhere but we're going to spare you from that lameness. What's your best minute?
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