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Aquent and AIGA Release Annual Salary Survey

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Are you making enough money or are you getting stiffed? Now you can find out. Marketing and design talent agency Aquent, in partnership with design association AIGA, has released its annual survey of salary trends in the design industry.

The AIGA|Aquent Survey of Design Salaries 2010 isummarizes job types by region to give people an idea of the salaries at various job levels. In addition, this year's survey provides insights and advice from design professionals on remaining competitive and successful in today's economy.

The study is commissioned annually by AIGA and presented by Aquent, in cooperation with Communication Arts magazine. The survey results are available to the public, along with an interactive salary calculator tool, and can be accessed online at www.designsalaries.org. Have at it.

by Steve Hall    May-28-10    
Topic: Research



Google Pimps Nexus One With Google Takeover

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Very cool. Go to google.co.uk, type in "meet android," hit "I'm feeling lucky" and see what happens.

by Steve Hall    May-28-10    
Topic: Online



World Cup-Themed Rube Goldberg Machine Pimps Men's Deodorant

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SureMen has launched a football (soccer) sweepstake promotion, SureMen Last 8 Sweepstake, which offers football fans the chance to win cash if their chosen team reaches the World Cup finals in South Africa.

Touting the product, SureMen teamed with model maker Andy Gent to create yet another Rube Goldberg-style machine. The machine follows a football which makes a journey past a host of landmarks, representing some of the 32 nations competing in South Africa. References from previous tournaments make appearances throughout the video, as the football knocks over the leaning tower of Pisa, dodges Spanish bulls, and sets Godzilla trampling down a series of skyscrapers.

more »

by Steve Hall    May-28-10    
Topic: Good, Guerilla, Video



Greenpeace Employs Flashmob Stratregy For Anti-Nuclear Campaign

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Greenpeace Switzerland launched a national campaign against nuclear plants.Part of the campaign includes posters and direct. The other part was well-staged, nationwide flashmobs which illustrated how a nuclear cloud could affect a country if there were a problem.

Summing up the whole nuclear issue, one commenter wrote, "Save the planet, punch a NIMBY. Coal plants pump out poisons by nature of their design throughout their entire operational lifetime. Nuclear power plants pump out poisons only when something goes very wrong or Russian standards of safety are involved. Oh and the Chernoybyl site, is basically a nature preserve now, the "environment" is doing fine. The areas affected by oil spills will never fully recover."

So is nuclear energy really that bad? What is the perfect solution to the world's energy needs? Is it even possible to generate any form of energy without affecting the environment in some way?

by Steve Hall    May-28-10    
Topic: Cause, Guerilla



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Kia' Rapping Rodents Give Us A New Way to Roll

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There's a lot of ways to advertise a car. Oh wait. No there isn't. There's the winding mountain road and...um...sorry...drawing a blank here. Oh! Oh! Oh! There it is! Gangsta Rapping Rodents. Yea, that's it.

Here they come, yo...

more »

by Steve Hall    May-28-10    
Topic: Best, Commercials, Strange



Rape Campaign Just Makes Men Think More About Sex

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Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"

He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.

This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling

It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.

by Steve Hall    May-28-10    
Topic: Bad, Campaigns, Cause, Creative Commentary, Racy



Exclusive! Adrants Interviews Gerry Graf...Uh...Corneluis Trunchpole

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After claiming he, in fact, is not Gerry Graf, Cornelius Trunchpole agreed to an exclusive interview with Adrants regarding his origins, his history in the industry and his plans to transform the industry into something better.

Cornelius: How do you do?

Adrants: So tell us about the grand plan. How will it change advertising?

Cornelius: In many ways

Adrants: Well, give us one

Cornelius: By using a crowd of over a thousand hand picked creative minds only the very best ideas will get produced. And those creatives who originate the idea sold to the client will take home a slice of the "agency" fee. No salaries at T&T.

Adrants: We've heard of this before. Sounds like controlled crowd sourcing. What's new about this model?

Cornelius: What's new about it is its spirit. it will not just be a collection of random people but a group who share an Trunchpolian attitude.

more »

by Steve Hall    May-27-10    
Topic: Agencies, Strange



Baby Got Swagger

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Now this is funny. A baby strutting around with a nice "package" in his diapers to please the ladies. He's got swagger, dammit. He's got swagger. And blue diapers. And he looks cool. The coolest he'll ever look with poop in his pants.

more »

by Steve Hall    May-26-10    
Topic: Commercials



King Kong Messes With Dodger Stadium

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Catastrophe stuck at Dodger stadium early yesterday morning when giant ape footprints were found lining the baseball field, tracking from home plate through to center field. Further investigations revealed that the footprints belonged to none other than King Kong, who had decided to monkey around in the famous stadium on his way to headlining a new attraction at Universal Studios Hollywood, King Kong 360 3-D.

Kong will be making his way through various parts of Los Angeles in the next few weeks as he makes his way back to his new home at the theme park.

The ape will star in King Kong 360 3-D, an interactive theme park designed by Peter Jackson. It is scheduled to open by the Fourth of July holiday.

by Steve Hall    May-26-10    
Topic: Guerilla



Source Says Cornelius Trunchpole is Saatchi's Gerry Graf

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A tipster tells us "I have it on good authority that the Facebook character Cornelius Trunchpole [who also has a blog] is, in fact, none other than Saatchi & Saatchi Chief Creative Director Gerry Graf. And that the whole thing is a publicity stunt for his new agency. Apparently everyone at Saatchi's has known about this for weeks,"

Hmm. Perhaps Graf got tired of waiting around for everyone to figure this out and wanted to drop a clue. Well, here it is, people. We've contacted Saatchi for confirmation and will share their response as soon as we have it.

UPDATE: During a chat with Cornelius after friending him on Facebook, he denies he is Gerry Graf:

Cornelius: Delighted to make your acquaintance dear boy.
6:47pm

Steve Hall: Are you Gerry Graf? I'm told this is a stunt to promote a new ad agency
6:48pm

Cornelius: Gerry Graf? Of course I'm not. I'm Cornelius Trunchpole! Though I am launching a new ad agency, that much is true. Trunchpole & Trunchpole. It will follow a most unorthodox model.

by Steve Hall    May-26-10    
Topic: Agencies, Guerilla



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