Did you know that 50 percent of the world's artistic heritage is in Italy? Did you know most Italians aren't impressed by this? Saatchi & Saatchi, Milan set out to change this anomaly with a social media campaign that would "encourage Italians to rediscover the artistic wonders of their country."
In planning the campaign, the agency wondered, "What do young Italians do on social networks?" The answer? They watch nonsense videos. So the agency set out to create a campiagn that would compare the much loved nonsense videos to viewing a masterpiece.
Facebook. YouTube. Planted nonsense videos. Here's how they did it all.
You know all those paint sample chips you see in Home Depot, Lowes and all over your house if you're in the middle of a painting project? McKinney found a use for them and made a commercial for Sherwin-Willims entirely out of color chips. The results are here. And they aren't bad.
Continuing her work for the Candie's pro-abstinence Pause Before You Play campaign, Bristol Palin offers commentary after we see a young mother get all hotted up to go out only to be confronted by her talking baby who says, "You're not going anywhere. You've got diapers to change, bottles to fill and I've got a nasty rash on my butt."
And you never believed them when they said having a baby will change your life forever.
Here's another in a long line of Yaz birth control parodies called Plan B Minus. Some of the best lines:
"I woke up with a condom still inside me."
"You shouldn't take Plan B if you're already pregnant becasue that would be retarded."
"Does it get you high if you snort it?"
"Ask your doctor, pharmacists or slutty friend about Plan B Minus today."
Over at I Mean...What?!? Abe Gurko makes an insightful observation into the hypocrisy which, seemingly, runs wild in today's society. Gurko argues, "You cannot walk around trashing Miley Cyrus for doing a lap dance with an old queen like Adam Shankman and consider the new Miss USA marketing campaign a good idea."
Of the campaign, Gurko writes, "all 51 contestants have traded in their pageant hair and cornball, prom gowns for that skanky, Gross Baboon of the Year look that all of Tiger Woods' skanks share."
Furthering his point, Gurko adds, "You cannot watch Jersey Shore and think it is hilarious, anxiously waiting Season Two, then judge Miley Cyrus for being too young to be sexy."
Oh course, Miley was 16 at the time of her lap dance and the cast of Jersey Shore are well over the age of 18 but the point is a valid one in a broader sense. We love to use and see sexualized imagery in advertising and the broader media but God forbid if it's one's son or daughter being sexualized.
Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us. Most likely because it;s the kind your not likely to see on TV. Which, of course, means it's the very one you do want to see. So here you go.
Little person. Seductively sultry and sexy Asian hottie. Anti-war message. Yea, that's it
Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.
It's that simple.
And we're not even going to get into the whole women as on-demand play things thing.
Because they are.
In the fantasy-addled minds of most men.
With more brands jumping on the bandwagon, a PQ Media study found social media sponsorships grew 13.9% to $46 million in 2009.
PQ Media defines social media sponsorships as "a digital word-of-mouth marketing segment in which brands provide material compensation, such as cash, products, points or trips, to social media content creators to promote and/or review their products and services through long-form text or status updates, often with accompanying visuals."
In an effort to challenge American Apparel's assertion the people in their sexually charged ads are ordinary people, Trent University student Jes Sachse, who suffers from a genetic disorder called Freeman-Sheldon syndrome, will appear on posters in Toronto transit stations May 6, 11, 22 and 31.
Photographed by her friend Holly Norris for a series called American Able, Saches will dress and pose as if she were in an American Apparel ad. As Norris writes on her site, "American Able intends to, through spoof, reveal the ways in which women with disabilities are invisibilized in advertising and mass media."
I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.
The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.