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Color Chips Find Home in Sherwin-Williams Commercial

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You know all those paint sample chips you see in Home Depot, Lowes and all over your house if you're in the middle of a painting project? McKinney found a use for them and made a commercial for Sherwin-Willims entirely out of color chips. The results are here. And they aren't bad.

by Steve Hall    May-12-10    
Topic: Commercials



Candie's Borrows e*Trade Baby For Bristol Palin PSA

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Continuing her work for the Candie's pro-abstinence Pause Before You Play campaign, Bristol Palin offers commentary after we see a young mother get all hotted up to go out only to be confronted by her talking baby who says, "You're not going anywhere. You've got diapers to change, bottles to fill and I've got a nasty rash on my butt."

And you never believed them when they said having a baby will change your life forever.

more »

by Steve Hall    May-12-10    
Topic: Cause, Celebrity



'I Woke Up With a Condom Still Inside Me'

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Here's another in a long line of Yaz birth control parodies called Plan B Minus. Some of the best lines:

"I woke up with a condom still inside me."

"You shouldn't take Plan B if you're already pregnant becasue that would be retarded."

"Does it get you high if you snort it?"

"Ask your doctor, pharmacists or slutty friend about Plan B Minus today."

more »

by Steve Hall    May-12-10    
Topic: Spoofs



Where is the Line When it Comes to Sexualized Imagery?

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Over at I Mean...What?!? Abe Gurko makes an insightful observation into the hypocrisy which, seemingly, runs wild in today's society. Gurko argues, "You cannot walk around trashing Miley Cyrus for doing a lap dance with an old queen like Adam Shankman and consider the new Miss USA marketing campaign a good idea."

Of the campaign, Gurko writes, "all 51 contestants have traded in their pageant hair and cornball, prom gowns for that skanky, Gross Baboon of the Year look that all of Tiger Woods' skanks share."

Furthering his point, Gurko adds, "You cannot watch Jersey Shore and think it is hilarious, anxiously waiting Season Two, then judge Miley Cyrus for being too young to be sexy."

Oh course, Miley was 16 at the time of her lap dance and the cast of Jersey Shore are well over the age of 18 but the point is a valid one in a broader sense. We love to use and see sexualized imagery in advertising and the broader media but God forbid if it's one's son or daughter being sexualized.

more »

by Steve Hall    May-12-10    
Topic: Celebrity, Opinion, Trends and Culture



Asian Hottie and Eastpak Little Person Have Sex to Stop War

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Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us. Most likely because it;s the kind your not likely to see on TV. Which, of course, means it's the very one you do want to see. So here you go.

Little person. Seductively sultry and sexy Asian hottie. Anti-war message. Yea, that's it

more »

by Steve Hall    May-12-10    
Topic: Brands, Campaigns, Strange



Axe Brings Male Fantasy to Life: Fold Out Sofa Hotties

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Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.

Really.

It's that simple.

And we're not even going to get into the whole women as on-demand play things thing.

Because they are.

In the fantasy-addled minds of most men.

more »

by Steve Hall    May-11-10    
Topic: Brands, Commercials, Racy, Strange



Social Media Sponsorships to Hit $56 Million in 2010

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With more brands jumping on the bandwagon, a PQ Media study found social media sponsorships grew 13.9% to $46 million in 2009.

PQ Media defines social media sponsorships as "a digital word-of-mouth marketing segment in which brands provide material compensation, such as cash, products, points or trips, to social media content creators to promote and/or review their products and services through long-form text or status updates, often with accompanying visuals."

more »

by Steve Hall    May-11-10    
Topic: Research, Social



American Apparel Taken to Task for Definition of 'Ordinary People'

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In an effort to challenge American Apparel's assertion the people in their sexually charged ads are ordinary people, Trent University student Jes Sachse, who suffers from a genetic disorder called Freeman-Sheldon syndrome, will appear on posters in Toronto transit stations May 6, 11, 22 and 31.

Photographed by her friend Holly Norris for a series called American Able, Saches will dress and pose as if she were in an American Apparel ad. As Norris writes on her site, "American Able intends to, through spoof, reveal the ways in which women with disabilities are invisibilized in advertising and mass media."

more »

by Steve Hall    May-11-10    
Topic: Opinion, Spoofs, Trends and Culture



AMP Energy Drink Turns Office Into Crazed Insane Asylum

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I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.

The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.

more »

by Steve Hall    May-11-10    
Topic: Commercials, Good, Strange



Porn Network Promises Bad Acting Delivered by Big Breasted Bimbos

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OK, so there's no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly. Created by Cossette, we see a trio of bimbettes doing their best work. Which is to say, really bad acting. Which, of course, is what good porn is all about. Which, as we all know, people don't watch for the acting. Which, as it turns out, is why this is such a great campaign.

more »

by Steve Hall    May-11-10    
Topic: Bad, Cable, Commercials, Good



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