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So there's this thing in the advertising business where the work a company does to determine a brand's vision, mission, essence and position is supposed to carry significant value. And it should. After all, it's what's going to affect how a potential customers perceive a brand. But what if all you want is a logo and none of the lengthy, mumbo-jumbo filled platitudes that come with it?
That's where companies like Logo Mojo come in. We know. We know. We just heard every creative in the ad business groan with contempt for what they perceive to be creative chop shops. Companies with no true understanding of what a brand needs to survive in today's crazy advertising world. And any site on which there's an "Order Now" button can't possibly be worth anyone's time, right?
If you haven't seen it, you simply must. It's one of the best commercials we've seen in a long time. Although, because it is so funny, we had to watch it a couple times before we knew which brand was behind it. In the commercial (for Logitech), Kevin Bacon plays his biggest fan. And he nails it. Perfectly. As in fall over laughing perfect.
Created by Goodby Silverstein & Partners, the commercial has Bacon obsessing over himself amidst a room full of Kevin Bacon paraphernalia anf, of course, a collection of Bacon's best works on the Logitech box. And let's not forget Bacon's hairstyles throughout the decades.
Absolutely brilliant work. But the :30 is way better than the :60
- Absolut is out with an iPad version of its Drinkspiration app.
- To help raise money for the United Way, Colle+McVoy has launched Happy Exchange where everyone is invited to join the effort by posting their smile for just $1.
- Calling McDonald's a "hip hangout" is never a good thing. Especially in a forced product placement.
- Former buy.at executives have launched Performance Horizon Group which is out with new products aimed at improving campaign management for agencies and lead generation for publishers.
- Gossip Girl's Blake Lively has been tapped (not literally, of course...because that would be gross) by Karl Lagerfeld to front his Winter/Spring 2011 Chanel ad campaign.
OK so when you first start watching this video all that comes to mind is, "Damn, those girls are hot and I want some of that!" Then, once you get your horny ass libido under control and listen to the women speak about the torture of rabbits and elephants and how it relates to their lives and the lives of their loved ones, you quickly realize the Lingerie League Ladies aren't pieces of meat to be toyed with for your own pleasurable gain. Kinda like the rabbits and the elephants you'll see beaten and killed in this PETA video.
Yes, the hook here is barley dressed hot women but the message is real and powerful. We used to get really angry at PETA for ruining the Ringling Bros. Barnum & Bailey circus experience for us but after seeing image upon image and video upon video of how elephants are treated so they perform properly, we just can't go to the circus any more until Ringling Bros changes their ways.
If you're going to be a hockey fan, you had better respect the team, their dedication and, above all, their uniform. Especially when you're a fat slob who can't put ketchup on a hot dog properly. It's just common courtesy after all.
But if you simply can't abide but that simple code of conduct then you had better be ready for the ramifications of your actions. Check out the entire video series here.
Mullen created the campaign.
BBDO New York, along with Biscuit Filmworks, is out with a new campaign for HBO which has people making their own episodes of their love one's favorite shows to promote DVD releases. There's one for True Blood, one for Entourage and one for Eastbound and Mom. All are terrible.
Oh wait. Let us clarify. The ads aren't terrible. It's the episodes the people are trying to create for their loved ones that are so terrible. Like, really bad. Sort of funny though and, we guess, anyone who's a fan of one of these shows would probably see the humor in them. Even those who've grown to hate True Blood's Rescue Sookie of the Week approach to drama.
Not anywhere near as successful as Old Spice's customized video campaign, Axciom is out with a video campaign for Dell featuring a Dr. Ashley, P.D.A. (hahaha) who asks viewers to tweet him on Twitter at @AskDrAshley to, well, thumb wrestle him.
It's all to promote Dell's Streak. And it's lame. Very, very lame. But that's just our opinion, of course. You may feel otherwise. Not everyone aspires to be The Man You Wish Your Man Could Smell Like. No. Some people aspire to become an argyle sock-wearing geek with bad hair. To each their own.
Pity the poor musical instrument. It gets the short end of the stick in advertising. Honda put some instruments out of business when it hired humans to imitate the sound of its vehicles. Now, Grolsch has hired...um...bottles to create orchestral sounds of the season. What's a poor musical instrument to do in the face of all this prejudicial treatment?
After waiting several eons for the site to load, we are treated to a lengthy choose your own adventure video featuring Dita Von Teese. It's for Perrier and somehow, though we have no idea, it's supposed to get us to buy the brand's water. We could have driven to the store, purchased a few hundred cases and driven back before this long, drawn out distraction reached some sort of conclusion.
Yea, we get that the brand is going for entertainment as advertising but when absolutely nothing happens, it shouldn't be called advertising. But...maybe Europeans love this sort of thing. Which is a good thing because that's the focus of the campaign.
This work is an extension of earlier Ogilvy-created work for the brand which we featured here.
In 2010, eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads-which includes banner, rich media and video formats. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.
The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising, which eMarketer estimates will grow 39.5% to $1.42 billion in 2010, and grow at least 34% every year through 2014. Banner ads will experience more moderate gains of between 7% and 16.2% annually, while rich media spending will stagnate.
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